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Does the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? / Mathilde DAVERSIN / 2023
Titre : Does the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? Type de document : Mémoire Auteurs : Mathilde DAVERSIN, Auteur Année de publication : 2023 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING ACHAT ; SANTERésumé : In recent years, there has been a notable surge in the utilization of dating apps as individuals seek out convenient and easily accessible ways to connect with new people. While these apps offer a promising platform for social interactions, concerns have arisen regarding the potential implications they may have on consumer behaviours and mental well-being. Given the escalating popularity of dating apps, it becomes imperative to thoroughly examine and investigate the potential impact they may exert on individuals. Thus, the overarching research question at hand seeks to delve into the intricate relationship between the use of dating apps, consumer behaviours, and mental health, with the aim of acquiring a comprehensive understanding of the multifaceted effects these apps may have on their users. By delving into this realm of inquiry, it is hoped that the research findings will provide valuable insights into the ramifications of dating app usage, enabling a more nuanced comprehension of the broader implications associated with their adoption in contemporary society.A significant concern surrounding the use of dating apps pertains to their potential influence on consumer behaviours. Extensive research has revealed that individuals who engage with dating apps are more prone to engaging in risky sexual behaviours and displaying a propensity for having multiple sexual partners when compared to those who do not utilize these platforms (Lehmiller et al., 2018). Moreover, the utilization of dating apps may inadvertently foster what is commonly referred to as a "shopping mentality," whereby users perceive potential partners as mere commodities to be swiftly evaluated and, if deemed unsatisfactory, promptly discarded. This prevailing mindset, which emphasizes quick assessments and disposability, has the potential to erode empathy and diminish the likelihood of establishing meaningful emotional connections. As a result, the adoption of dating apps may inadvertently contribute to a decline in empathy and hinder the formation of deep emotional bonds among users.Dating apps also raise significant concerns regarding their potential influence on users' mental health. Extensive research has consistently demonstrated a correlation between the use of dating apps and elevated levels of anxiety, depression, and loneliness among individuals (Sumter et al., 2017; Toma et al., 2018). The inherent nature of these apps, with their emphasis on swiping, matching, and continual evaluation, can contribute to heightened feelings of anxiety and self-doubt, as users constantly navigate through a seemingly endless array of potential partners. Furthermore, individuals may encounter negative emotions such as rejection, objectification, and even harassment within the dating app environment, further exacerbating the potential detrimental impact on their mental well-being (Blackhart et al., 2014). These negative experiences, coupled with the superficial and transactional nature often associated with dating app interactions, can profoundly impact users' self-esteem and overall psychological state. As a result, the pervasive use of dating apps has raised concerns about the potential adverse effects on individuals' mental health, necessitating a deeper understanding of the nuanced dynamics at play within these digital platforms. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581958 Food Branding Strategies & Children’s Healthy Eating Habits / Léa AUCHERE / 2023
Titre : Food Branding Strategies & Children’s Healthy Eating Habits Type de document : Mémoire Auteurs : Léa AUCHERE, Auteur Année de publication : 2023 Importance : 39p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; ENFANT ; SANTERésumé : Obesity and all the childhood pathologies linked to poor eating habits are major public health problems worldwide. Yet, despite the alarming public health situation, too few food companies have implemented genuine marketing strategies to revive consumer interest in healthy products. While there is someresearch on the influence of food marketing on children's food choices, the focus on branding strategies and their impact on the development of healthy eating habits in children aged 0-10 is relatively under-researched. Thus, the ethical implications of food companies' branding strategies and their impact on children's dietary education and health are crucial factors to consider when examining the extent to which marketing, and more specifically branding strategies, can influence them to turn away from junk food towards a healthy, balanced lifestyle. This paper therefore looked at the extent to which the branding strategies of agri-food companies help to improve the development of healthy eating habits in children aged 0-10. The qualitative study revealed that the brand strategies on which companies needed to focus mainly concerned product strategy and promotion policy. This will not only ensure transparency and credibility for companies promoting nutritious foods but will also help to increase brand trust and consequently brand loyalty among parents and children. Besides, minimizing price and space can be an additional differentiatingfactor, even if this means adopting competitive pricing strategies for low-income groups or extending their distribution methods. Furthermore, it has been shown that thinking in terms of both the product and the customer, considering companies on the one hand and the 'consumer' factor on the other, guarantees a competitive advantage. Companies are showing that they can build a more constructive and lasting relationship with the brand by adapting to the specific needs of children. The subject therefore highlights an interdisciplinary approach, drawing on fields such as marketing, psychology, nutrition, and health. It allows us to explore the complex interactions between the brand, parental influences, and societal factors, making the research more comprehensive and holistic. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581927 How do spiritual practices and wellness programs can influence productivity in startups? / María CLAVIJO MARTINEZ / 2023
Titre : How do spiritual practices and wellness programs can influence productivity in startups? Type de document : Mémoire Auteurs : María CLAVIJO MARTINEZ, Auteur Année de publication : 2023 Importance : 35p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
PRODUCTIVITE ; ENTREPRISE ; SANTERésumé : Academics, researchers, and managers have been talking about how wellness programs can impact enterprises overall, but not too much have been explored regarding topics of spiritual practices, such as meditation, mindfulness, yoga, Taiichi, and gratitude in the field. Also, the impact of these concepts has been explored in terms of cost reliefs and job satisfaction, but there is not too much research on how can these impact productivity. So, this is why this paper appears, to show how wellness programs and spiritual practices can influence productivity in startups. Start-ups are fast paced environments with a lot of stress and activity in the daily tasks, there are assumptions that shows that these are spaces with more stress, and where productivity can be affected by a lot of aspects. This is where the motivation comes, to understand the impact on productivity in this new working spaces. The research first uses secondary data to show previous studies on the field, and then use primary data to run an experiment, based on two enterprises, to follow the KPI’s before and after of making an implementation of spiritual practices and wellness programs in the employee´s daily tasks. This is how the research measure in a quantitative way the impact of these concepts on productivity. Programme : MSc Entrepreneurship & Innovation Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581897 Investing in the future of health: the key role of venture capital in promoting innovation and transforming the health tech sector. / Clement PUECH / 2023
Titre : Investing in the future of health: the key role of venture capital in promoting innovation and transforming the health tech sector. Type de document : Mémoire Auteurs : Clement PUECH, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
HAUTE TECHNOLOGIE ; SANTE ; INNOVATION TECHNOLOGIQUEProgramme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581774 MARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING / Arthur LEFEBVRE / 2023
Titre : MARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING Type de document : Mémoire Auteurs : Arthur LEFEBVRE, Auteur Année de publication : 2023 Importance : 31p. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING ACHAT ; SANTERésumé : The number of bettors and sports gambling platforms are in constant growing since the beginning of the 2010s. In 2021, in France there were about 4.5 million of bettors, spending
in average 300€ in gambling each year1. The amount spent in sports gambling are reaching record levels with 900 million euros spent during the 2022 Football World Cup. It is more than twice the amount spent during the 2018 World Cup and 2021 Euro with 366 million euros and 420 million euros, respectively2. These sky-high numbers cannot come without any consequences. Sports gambling can be an addiction and can cause serious damage to an individual and its relatives. According to Santé publique France among a 100 of sports gamblers, about 15 are likely to develop a problematic behavior towards gambling3. These number can be even more alarming when we know that gambling companies are mainly targeting young men below 25 years old. Considering this influenceable target, it raises the question of the role of marketing campaigns of gambling brands. During the matches the majority of advertisements are for gambling platforms, targeting and showing young people, sometimes living in poor conditions. The marketing message of these campaign is to show the benefit brought by winning bets, the glory and fame but also the new living conditions accessible thanks to gambling and winning.In response to these marketing practices, the French Autorité Nationale des Jeux (ANJ), announces new regulations about gambling advertisements in December 2020. Because of these regulations, advertisers can no longer communicate about the fact that gambling can be a way to earn a salary or to resolve financial problems. Also, the advertisement cannot show that gambling contributes to social acceptance and popularity4. These measures represent a first step to counter the drawbacks of gambling, but it could be questioned whether if these are enough to reduce addiction behaviors. Indeed, gambling platforms developed several ways to bypass TV advertising regulations. They can reach target via social media or sponsorship of sports teams.If we consider gambling as an addiction the marketing regulations may be more and more strict as it was done for other unhealthy industries such as tobacco and alcohol industries.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581962 THE EFFECTS OF THE NUTRI-SCORE LABEL ON THE CONSUMER PURCHASE INTENTION IN THE DRIVE CHANNEL IN FRANCE / Alice LE GENDRE / 2023PermalinkTO WHAT EXTENT DOES THE NUTRI-SCORE LABEL ON PACKAGING INFLUENCE CONSUMERS’ ATTITUDES, PERCEIVED HEALTHINESS AND PURCHASE INTENTIONS? / Belinda LUTTMANN / 2023PermalinkWHAT IS THE IMPACT OF ADVERTISEMENT CONTENT OF BODY POSITIVITY ON THE TRADITIONAL BEAUTY STANDARDS / Salomé FEZAS / 2023PermalinkArtificial intelligence and Personal Health Information. / Joanna DA COSTA / 2022PermalinkArtificial Intelligence in Health Industry: A promising tool in vaccine development / Theo MICHEL / 2022PermalinkCrisis management in the Agri-food industry since 2000 / Laetitia TREBALAGE / 2022PermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022PermalinkTo which extent do brands play a role in the impact of social media on mental health ? / Kaoutar BOUIH / 2022PermalinkAlcohol free beverages, a real alternative to alcohol ? / Vincent GUIBOUX / 2021PermalinkHow to rethink ephemeral festive events in a context where social proximity is under scrutiny? / Antoine DARNET / 2021Permalink
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