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Mergers & Acquisitions in the video game industry / Charles PROBIN / 2022
Titre : Mergers & Acquisitions in the video game industry : Is the current strategy used by most of companies in the video game industry viable on the long-term? Type de document : Mémoire Auteurs : Charles PROBIN, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ASIE ; FUSION ACQUISITION ; JEU VIDEO SECTEURRésumé : This dissertation is a study of the effects Mergers & Acquisitions activities of video game companies have on the final customer. The main purpose here is to see if the current
strategies that video game companies use are viable on the long-term. The background of this paper is the recent wave of Mergers and Acquisitions deals in the industry with larger and larger sums of money put on the table to acquire companies. Especially the recent announcement of Microsoft buying Activision Blizzard for an incredible $68 billion. With the use of an online survey, the opinion of 118 respondents was analyzed to get a better understanding of the general opinion towards those activities. The result of this study is a general negative opinion towards those activities. A deeper study with a better representation of the major market (Asia) could be useful to get even more useful information and conclusions. This paper also includes recommendations for companies to pivot to long?term goals that include customer opinion in order to reach long-term success.Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562058 Consumer behavior of cultural products / Ruoqi ZHANG / 2021
Titre : Consumer behavior of cultural products : How does Hallyu Positive impact consumer behavior ? Type de document : Mémoire Auteurs : Ruoqi ZHANG, Auteur Année de publication : 2021 Importance : 45 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; COREE ; CULTURE ORGANISATIONNELLERésumé : This research focuses on the ethnic organizations involved about the Korean Wave, taking the Korean Wave vogue as an example, the usage of structural equation modeling and regression T-test to discover the relationship between cultural identity and gender, age, and training level. The find out about observed that: Chinese consumers’ experience of identification with Korean way of life has a advantageous have an impact on on their buying intentions for Korean products. In addition, amongst the genders, women, in particular, are extra possibly to buy Korean merchandise than men. At the equal time, it is additionally discovered that young humans and these with greater schooling are greater inclined to purchase Korean merchandise.
This lookup can carry some enlightenment to how manufacturers can "obtain consumers' "cultural recognition" in overseas markets to enhance the competitiveness of their products. It can additionally supply coaching on how a country's authorities helps and develops its very own cultural enterprise in order to structure the country's photograph and National cultural identity, and then make a contribution to the country’s merchandise exports to grant some inspiration.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538650 Asia-Pacific Contemporary Finance and Development / Bruno S. SERGI / EMERALD PUBLISHING LIMITED (2019)
Titre : Asia-Pacific Contemporary Finance and Development Type de document : e-book Auteurs : Bruno S. SERGI, Auteur Editeur : EMERALD PUBLISHING LIMITED Année de publication : 2019 Importance : 416 P. (400 crédits) ISBN/ISSN/EAN : 978-1-78973-275-7 Prix : 74 EUR Langues : Anglais (eng) Mots-clés : Management
ASIE ; DEVELOPPEMENT ECONOMIQUE ; FINANCE INTERNATIONALERésumé : Asia-Pacific Contemporary Finance and Development collects a well-informed range of fourteen chapters, investigating banking, finance, production, and consumer sectors that are vital shares of modern economies and definitive drivers of growth in the Asia-Pacific economies. The chapters, authored by internationally renowned and experienced academics, showcase the most updated economic and entrepreneurial dynamism in the Asia-Pacific, a large and thriving region that is recognized as a driving force of innovation and economic growth worldwide. From the TPP and the U.S., to short-term cross-currency basis swap and Japanese government bond markets, and from volatility and risk-taking firms and corporate diversification strategy and the political effects of the Corporate Social Responsibility, to consumption propensity and entrepreneurship, this volume of The International Symposia in Economic Theory and Econometrics explores and investigates contemporary challenges and issues facing the Asia-Pacific economies. For researchers and students of economics and finance, this volume is a fascinating exploration of emerging topics in one the fastest growing economies in the world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=495232 Contemporary International Business in the Asia-Pacific Region / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2019)
Titre : Contemporary International Business in the Asia-Pacific Region Type de document : Livre Editeur : Cambridge : CAMBRIDGE UNIVERSITY PRESS Année de publication : 2019 Importance : 526 p. ISBN/ISSN/EAN : 978-1-108-62068-0 Langues : Anglais (eng) Mots-clés : Management
ASIE ; ENTREPRISE MULTINATIONALEIndex. décimale : 333.34 ECHANGES INTERNATIONAUX Résumé : The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486329 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052751 337.5 CON Livre Library Campus de Reims Salle de lecture Disponible J6471 333.34 CON Livre Library Campus de Rouen Salle de lecture Disponible Development and Distribution : structural change in South East Africa / Andy SUMNER / Oxford : OXFORD UNIVERSITY PRESS (2018)
Titre : Development and Distribution : structural change in South East Africa Type de document : e-book Auteurs : Andy SUMNER, Auteur Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2018 Importance : 232 p. ISBN/ISSN/EAN : 978-0-19-251075-4 Langues : Anglais (eng) Mots-clés : Management
ASIE ; DEVELOPPEMENT ECONOMIQUE ; ECONOMIE INDUSTRIELLERésumé : Since the Second World War, surprisingly few developing countries have experienced a truly sustained episode of economic and social convergence towards the structural characteristics of the advanced nations. East Asia has exceeded most regions in its achievement of convergence, and much has been written on comparative industrialization and development in North East Asia. Less discussed is South East Asia and the surprising and inclusive transformation several of its countries has undergone. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489323 PermalinkGéopolitique de l'Asie / NATHAN (2017)PermalinkThe Globalization of Foreign Investment in Africa / Adams BODOMO / EMERALD PUBLISHING LIMITED (2017)PermalinkPermalinkDoing business in ASEAN markets / New York : PALGRAVE MACMILLAN (2016)PermalinkL'ordre du monde / Henry KISSINGER / Paris : FAYARD (2016)PermalinkTwisted fitness / Hein Thant AUNG / 2016PermalinkL'année stratégique 2016 / INSTITUT DE RELATIONS INTERNATIONALES ET STRATEGIQUES / Armand Colin (2015)PermalinkCapitalismes asiatiques : diversité et transformations / Robert BOYER / Rennes : PRESSES UNIVERSITAIRES DE RENNES (2015)PermalinkCities and sustainability / S. MAHENDRA DEV / Mannheim : SPRINGER (2015)Permalink
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