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Management > DEMOGRAPHIE > POPULATION > STRUCTURE DE LA POPULATION > CLASSE D'AGE > PERSONNE AGEE
PERSONNE AGEESynonyme(s)Troisième âge |
Documents disponibles dans cette catégorie (32)



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Titre : Does Diversity in terms of Age influence Employee Retention? Type de document : Mémoire Auteurs : Aishwarya SUNDARESH, Auteur Année de publication : 2019 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLASSE D'AGE ; EMPLOYE ; ORGANISATION DU TRAVAIL ; MANAGEMENTRésumé : This study was done to find out whether Age-diversity in terms of demography has an influence on employee retention. For this purpose, a Qualtrics survey was conducted which was distributed among employees who are currently working or had been working in an organization. The results got from the study was that, Age-diversity did have an influence on employees who said that they would prefer to stay in the same company if they were put in a team consisting of diversified age groups. It also gives an idea for organizations make policies that would help in managing age-diverse teams. Note de contenu : MSC IN INTERNATIONAL PROJECT DEVELOPMENT: Bibliogr: P.34-37 Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503041 Social Influence and Consumer Behavior: Millennials and X Generation’s Purchase Intention Towards Green Cosmetics / Fanny MARCO / 2019
Titre : Social Influence and Consumer Behavior: Millennials and X Generation’s Purchase Intention Towards Green Cosmetics Type de document : Mémoire Auteurs : Fanny MARCO, Auteur Année de publication : 2019 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLASSE D'AGE ; COSMETIQUE ET PARFUMERIE SECTEUR ; MARKETING ENVIRONNEMENTAL ; LABEL DE QUALITERésumé : Today, concerns about what we put in and, on our body, has grown and more and more brand are developing new range of product with natural ingredients. In the cosmetic industry we can see famous brand as Clarins or more recently Sephora developing new product made of natural ingredients. These news range are “surtout” targeting the Millennial generation. In this paper I wanted to determine if the age influence the purchase intention towards natural ingredient cosmetic product and understand what the motivation to this purchase are. Moreover, I note that green claimed products are criticized because of the lack of certification and I wanted to understand the impact of a certification on a product and limits of this certification. This research is based on data collected from 102 women from Millennials and X Generation and analyzed by a T test. We found out that Millennials have a stronger purchase intention towards green cosmetics than women from the X Generation. However, motivations driving this intention are difficult to define clearly. Finally, labeling might help to convict more women from the X Generation to purchase green cosmetics but the difficulties to understand what the real meaning of this study is could be a limit. Future research should consider the exposition to information through social media in order to find if the impact of social media content suggested for both generations is important in the purchase intention towards green cosmetics. Note de contenu : Bibliographie p. 18-21 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494635 What is the influence of Generation Y’s use of social media on their purchase intention? / Clara NANGERONI / 2019
Titre : What is the influence of Generation Y’s use of social media on their purchase intention? Type de document : Mémoire Auteurs : Clara NANGERONI, Auteur Année de publication : 2019 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLASSE D'AGE ; RESEAU SOCIAL ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUERésumé : The purpose of this paper is to examine the influence of social media marketing activities on Generation Y (Gen Y) consumers’ purchase behavior. More precisely, the study focuses on the social media choice, the online advertisement and the electronic word-of-mouth.
The study surveyed 77 Gen Y consumers (students and recent graduates) in France. The research hypotheses were analyzed via experimental approach such as independent sample t-test and one-way ANOVA test.
The study identified two key findings. First, the retailer’s presence on multiple social media platforms does not bring a competitive advantage among Gen Y users. Gen Y consumers’ purchase intention does not necessarily increase while brands are present on multiple social media platforms. Second, on social media, Gen Y users are more influenced by a single favorable opinion from an acquaintance than multiple eulogistic reviews from unknown users.
This study will help marketing managers to understand Gen Y’s consumer behavior on social media and develop a better social media marketing strategy.
This study is the first to deeply analyze the factors of influence of social media marketing strategy. In addition, it only focuses on Gen Y consumers which are the main users of social media.
Keywords – Social media marketing, Social media platforms, Online advertisement, Electronic word-of-mouth, Purchase intention, Generation Y.Note de contenu : Bibliographie p. 21-25 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494640
Titre : The 100-Year Life : Living and Working in an Age of Longevity Type de document : e-book Auteurs : Lynda GRATTON ; Andrew SCOTT Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2017 Importance : 277 p. ISBN/ISSN/EAN : 978-1-4729-3017-0 Langues : Anglais (eng) Mots-clés : Management
PERSONNE AGEE ; SOCIOLOGIE ; SOCIOLOGIE DU TRAVAILRésumé : What will your 100-year life look like?Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse - life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways.The 100-Year Life is here to help.Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure?· What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan?· How can you make the most of your intangible assets - such as family and friends - as you build a productive, longer life?· In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning?Shortlisted for the FT/McKinsey Business Book of the Year Award, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505572
Titre : Silver Génération : 10 idées reçues à combattre à propos des seniors Type de document : Livre Auteurs : Serge GUERIN Editeur : Paris : EDITIONS MICHALON Année de publication : 2015 Importance : 154 p. ISBN/ISSN/EAN : 978-2-84186-778-3 Prix : 15 EUR Langues : Français (fre) Mots-clés : Management
SENIOR ; FRANCE ; ENVIRONNEMENT SOCIAL ; PERSONNE AGEEIndex. décimale : 352.13 SENIOR Résumé : Les seniors seraient-ils devenus le nouveau fardeau de notre société? Serge Guérin décrypte 10 lieux communs sur cette "Silver Génération". Loin d'être synonyme de déclin, elle est la porte d'entrée de la modernité et du renouveau. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112890 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3072 352.13 GUE Livre Library Campus de Rouen Salle de lecture Disponible Tableaux de l'économie française / INSEE (2015)
PermalinkPermalinkPermalinkIntroduction to aging / New York, NY : SPRINGER (2014)
PermalinkPermalinkPermalinkPermalinkThe SAGE handbook of Aging, Work and Society / Los Angeles, [Calif.] ; : SAGE (2013)
PermalinkThe SAGE handbook of social gerontology / Los Angeles, [Calif.] ; : SAGE (2013)
PermalinkComprendre le consommateur âgé / DE BOECK (2012)
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