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Slow fashion. The gap between consumer's expectations and fashion brands' actions: the reason for its unpopularity / Clotilde BAZIN / 2020
Titre : Slow fashion. The gap between consumer's expectations and fashion brands' actions: the reason for its unpopularity Type de document : Mémoire Auteurs : Clotilde BAZIN, Auteur Année de publication : 2020 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MODE ; CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; DEVELOPPEMENT DURABLE ; MARQUERésumé : PURPOSE: The purpose of this paper is to identify the reasons for the actual unpopularity of slow fashion, by analysing the gap that exists between the actions of the fashion companies and the customers’ expectations regarding slow fashion.
DESIGN/METHODOLOGY/APPROACH: This research is quantitative. An online survey was first conducted on 118 French persons, from 14 to over 60 years old. The aim of the survey was to identify the gap between the brands’ attitude and the consumers’ expectations about slow fashion. With both the theory and the various reports conducted on the fashion industry, four hypotheses were drawn:
H1: “consumers positively see slow fashion”
H2: “consumers do not actually commit with acts”
H3: “the lack of information of the consumer is the most important barrier to the slow fashion expansion”
H4: “the consumer is self-interested and strives for exclusivity”
The aim of the paper is to examine those hypotheses and to verify them with the results of the conducted survey.
ORIGINALITY: The paper examines the reasons for the unpopularity of slow fashion while most of the previous papers on the subject focused on its definition or compared it to fast fashion to examine whether or not it was a credible alternative. It is the first paper to identify the gap between what is done by the fashion industry and what consumers expect.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=530443 Les stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire / Camille SERERO / 2020
Titre : Les stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire Type de document : Mémoire Auteurs : Camille SERERO, Auteur Année de publication : 2020 Importance : 55 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ENTREPRISE DE DISTRIBUTION ; MARKETING DE LA DISTRIBUTION ; CONSOMMATEURRésumé : Dans cette thèse professionnelle, il s’agit d’aborder un sujet au cœur du management commercial et du marketing qui évoque le lien entre les industriels et les distributeurs : le trade marketing. Les marques ont pour clients directs les enseignes, il est donc essentiel de mettre en place des collaborations pour satisfaire le client final : le consommateur. L’évolution de la grande distribution a amené beaucoup de changements notamment concernant tous les leviers d’actions qui peuvent être mis en place en point de vente physique pour mettre en avant une marque ou un produit. Le consommateur, devenu omnicanal, a également évolué grâce à toutes les nouvelles technologies, le but est désormais de lui faire vivre une réelle expérience client en magasin. Programme : MS Études & Décision Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534281
Titre : The Consumer Revolution : Tipping the Balance of Power Type de document : e-book Auteurs : Nath NAREN Editeur : SAGE PUBLICATIONS Année de publication : 2020 Importance : 272 p. ISBN/ISSN/EAN : 978-93-5328-755-9 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEURRésumé : In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507304 THE COOPERATIVE SUPERMARKETS IN FRANCE / Chloé RAIMBAULT / 2020
Titre : THE COOPERATIVE SUPERMARKETS IN FRANCE Type de document : Mémoire Auteurs : Chloé RAIMBAULT, Auteur Année de publication : 2020 Importance : 59 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECONOMIE SOCIALE ET SOLIDAIRE ; COOPERATIVE DE CONSOMMATION ; CONSOMMATEUR ; GOUVERNANCE DE L'ENTREPRISE ; ONGRésumé : “If we don't want everyone to return to the hypermarket system (...) we must try to organize the system as intelligently as possible.”– Charles Gordon, communication manager at La Cagette. Indeed, the cooperative supermarkets have unique practices (horizontal governance, triple roles of the client…) that question the classic way of consumption in France. This model based on human beings is far from the standardized hypermarkets and also more inclusive than the small organic shops. However, they remain relatively undeveloped in comparison with others points of sales on the French territory. This paper explores the current position of the French consumers about these new projects and the perspectives and challenges of existing cooperative supermarkets. To this end, we provide first an analytical review about the cooperative system in the context of a more empowered customer. Based on the analysis of surveys and interviews, we will underline the wide potential of these kind of projects in France, but also their human and environmental dependence. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531704 The impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
Titre : The impact of celebrity endorsement on consumer’s purchase intention of perfumes. Type de document : Mémoire Auteurs : Oumaima DALOUSSI, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PUBLICITE GRAND PUBLIC ; COSMETIQUE ET PARFUMERIE SECTEUR ; CONSOMMATEURRésumé : Thinking about the concept of celebrity endorsement, the first thing that comes to mind is advertising; a famous marketing strategy used by companies in order to promote their new products, attract consumer’s attention and create an association between the brand and the target audience.
Celebrity endorsement is currently used in many industries and one of the sectors that frequently uses this concept is the fragrance industry; for each new perfume, companies launch an advertising campaign using a well-known celebrity. For this reason and also for the lack of studies on this sector, this paper aimed to analyze if celebrity endorsement has an impact on consumer’s purchase intention of perfumes and if so, which celebrity’s attributes generate a positive influence. Thanks to the survey results, it has been showed that the majority of respondents think that the fit between celebrities and perfume brands is excellent and that it is the only factor that influences positively their purchase intention. Another factor, which also mainly influences consumer’s purchase intention is the smell of the fragrance.
Finally, as the current literature review has some weaknesses, this paper had also secondary purposes such as analyzing the impact of celebrity endorsement on consumer’s attention and knowing more about the perception of respondents towards celebrity endorser, celebrity endorsement and attractiveness concepts.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529822 The impacts of augmented reality on the cosmetic shopping experience online / Marie WITTEVRONGEL / 2020PermalinkThe influence of CSR communication on the attitude of consumers in the sector of renewable energies / Léa DETHOOR / 2020PermalinkThe influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020PermalinkVirtual Reality in the treatment of mental disorders: barriers and opportunities. / Jean-François GILLET / 2020PermalinkWhat is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020PermalinkAre there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019PermalinkAttitude of Japanese millennials toward French luxury brand consumption / Junko USUI / 2019PermalinkDans quelle mesure la personnalisation symbolique influence la fidélité d’un consommateur à une marque ? / Claire PROST-ROMAND / 2019PermalinkHandbook on Customer Centricity / Robert W. PALMATIER / 2019PermalinkHow can luxury brands balance between authenticity and innovation in order to thrive among millennials? / Lamia BADRI / 2019PermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019PermalinkMEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS / Xian LIU / 2019PermalinkResistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019PermalinkResistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019PermalinkResistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? / Gaël PUAUD / 2019PermalinkA ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019PermalinkThe new luxury experience / Wided BATAT / Springer (2019)PermalinkThe psychology of Luxury Consumption / Pauline GORGUET / 2019PermalinkTHE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY / Naga Neeraj KORADA / 2019PermalinkThe SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019Permalink
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