Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > CONSOMMATEUR INDUSTRIEL
CONSOMMATEUR INDUSTRIELSynonyme(s)Grand compte Compte cléVoir aussi |
Documents disponibles dans cette catégorie (205)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : Consumer Driven Electronic Transformation : Applying New Technologies to Enthuse Consumers and Transform the Supply Chain Type de document : e-book Auteurs : Georgios J DOUKIDIS ; Adam P VRECHOPOULOS Editeur : New York, NY : SPRINGER Année de publication : 2005 Importance : X, 250 p. ISBN/ISSN/EAN : 978-3-540-27059-1 Langues : Anglais (eng) Mots-clés : Management
HAUTE TECHNOLOGIE ; CONSOMMATEUR ; CHAINE LOGISTIQUE ; GESTION DU MARKETINGIndex. décimale : E-book Résumé : The dominant role of Efficient Consumer Response (ECR) practices in the retail industry today has created a strong need for collaboration between business and research communities for the development of robust theoretical frameworks and intelligent technological solutions towards providing direct managerial implications to the retail industry players. To this end, this book aims to highlight the emerging trends, challenges and opportunities in the retail industry, under the perspective of the changing consumer and business behavioural patterns, the reconfiguration of intra- and inter-organizational relationships and the evolving technological capabilities. Elaborating on the core ECR concepts, the book emphasizes the role of consumer behaviour research as the driving force for the configuration of the retail value chain processes. Along these lines, the application of the latest technological inventions to enthuse consumers through accurate targeting along with the identification of the potential of the new technologies, processes and strategies for transforming the supply chain constitute the main pillars of the book. Specifically, the book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success. Finally, the book underlines the great potentials for new technologies and processes from a supply and demand side perspective Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/b138555 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154592 Designing the Customer-Centric Organization / Jay R. GALBRAITH / JOSSEY-BASS WILEY (2005)
Titre : Designing the Customer-Centric Organization : A Guide to Strategy, Structure, and Process Type de document : Livre Auteurs : Jay R. GALBRAITH Editeur : JOSSEY-BASS WILEY Année de publication : 2005 Collection : Business & Management Series Importance : 184 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-7879-7919-5 Prix : 39 EUR Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUE ; GESTION DE PORTEFEUILLE ; PLANIFICATION STRATEGIQUE ; STYLE DE MANAGEMENT ; GESTION DE LA RELATION CLIENTIndex. décimale : 111.76 STYLE DE MANAGEMENT Résumé : Cet ouvrage offre aux chefs d'entreprise d'aujourd'hui un modèle exhaustif d'organisation centrée sur le consommateur qui montre clairement comment mettre en place une infrastructure organisée autour des demandes des consommateurs. L'auteur s'appuie sur une étude de 3 ans menée sur 15 sociétés. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109296 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J1559 111.76 GAL Livre Library Campus de Rouen Salle de lecture Disponible Customer mania! / Ken BLANCHARD / FREE PRESS (2004)
Titre : Customer mania! : it's never too late to build a customer-focused company Type de document : Livre Auteurs : Ken BLANCHARD, Auteur ; Jim BALLARD, Auteur ; Fred FINCH, Auteur Editeur : FREE PRESS Année de publication : 2004 Importance : x, 195 p. ISBN/ISSN/EAN : 978-0-7432-7028-1 Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; SERVICE CLIENTRésumé : In Customer Mania!, Ken Blanchard, one of America's biggest bestselling authors and inspiring business leaders, writes of the key to customer service—creating a people-oriented, performance-driven, customer-first organization.
Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level. In fact, many experts believe that you build a business from the customer up. With coauthors Jim Ballard and Fred Finch, Blanchard explains why the customer is the right starting place from which to build a successful business. By drawing on examples from the world's largest restaurant company, Yum! -- owner of KFC, Taco Bell, Pizza Hut, Long John Silver's, and A&W Restaurants -- the authors explain how any company, large or small, can develop a unified, people-first, customer-oriented culture. Packed with practical insights, Customer Mania! emphasizes four critical steps:
• Set Your Sights on the Right Target. The bottom line grows from taking care of customers and creating a motivating environment for your people.
• Treat Customers the Right Way. Determine the kind of experience you want your customers to have as they interact with every part of the company.
• Treat Employees the Right Way. Use strategies ranging from smart hiring to training and development to managing performance and creating a recognition culture.
• Build the Right Kind of Leadership. You can't do it all yourself, so let your people put their own brains to work and then support them all the way.
By relying on these concepts, businesses everywhere can cultivate passionate and engaged team members who contribute to the company's overall success. From CEO to middle manager to the person facing the consumer, Customer Mania! is a vital tool for enhancing their experience -- and their customer's.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158503 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 049983 658.812/BLA Livre Library Campus de Reims Salle de lecture Disponible Dans la tête du client / Gerald ZALTMAN / Paris : LES EDITIONS D'ORGANISATION (2004)
Titre : Dans la tête du client : Ce que les neurosciences disent au marketing Titre original : How customers think Type de document : Livre Auteurs : Gerald ZALTMAN ; Michel EDERY, Traducteur Editeur : Paris : LES EDITIONS D'ORGANISATION Année de publication : 2004 Importance : 381 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-7081-3103-3 Prix : 35 EUR Langues : Français (fre) Langues originales : Américain (ame) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE ; CONSOMMATEURIndex. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : Ce livre est le premier à faire le lien entre les avancées des neurosciences et leurs applications concrètes pour le marketing. L'enjeu est de dévoiler les pensées réelles des clients et d'anticiper leur comportement. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=82069 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 017075 658.834/ZAL Livre Library Campus de Reims Salle de lecture Disponible B1965 122.94 ZAL Livre Library Campus de Rouen Salle de lecture Disponible Key account management / Peter CHEVERTON / Kogan Page (2004)
Titre : Key account management : a complete action kit of tools and techniques for archieving profitable key suppliers status Type de document : Livre Auteurs : Peter CHEVERTON Mention d'édition : 3e éd. Editeur : Kogan Page Année de publication : 2004 Importance : XII, 356 p. Format : 25 cm Accompagnement : CD-Rom ISBN/ISSN/EAN : 978-0-7494-4169-0 Prix : 57.37 € Note générale : Bibliogr. p. 350-351. Index Langues : Anglais (eng) Mots-clés : Delphes
CAPITAL CLIENT ; CAPITAL IMMATERIEL ; FIDELISATION DE LA CLIENTELE ; RELATIONS ENTREPRISE-CLIENTELE ; RENTABILITE DE L'ENTREPRISE
Management
CONSOMMATEUR INDUSTRIEL ; VALEUR AJOUTEEIndex. décimale : 658.804 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=151206 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 020330 658.804/CHE Livre Library Campus de Reims Salle de lecture Disponible Key account management / Peter CHEVERTON / Kogan Page (2004)PermalinkVisual consumption / Jonathan Edward SCHROEDER / New York : ROUTLEDGE (2002)PermalinkC.R.M. Pocketbook / David ALEXANDER / MANAGEMENT POCKETBOOKS LTD (2001)PermalinkKey account management and planning / Noel CAPON / FREE PRESS (2001)PermalinkCustomer satisfaction is worthless, customer loyalty is priceless / Jeffrey H. GITOMER / BARD PRESS (1998)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26