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The effects of brand storytelling and luxury jewelry indoor shopping experience on luxury brand retention and loyalty in Taiwan (cross-culture comparison between Taiwan and France) / Wenping LIN / 2023
Titre : The effects of brand storytelling and luxury jewelry indoor shopping experience on luxury brand retention and loyalty in Taiwan (cross-culture comparison between Taiwan and France) Type de document : Mémoire Auteurs : Wenping LIN, Auteur Année de publication : 2023 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; ETUDE DE MARCHE ; BIJOUTERIE ET JOAILLERIE SECTEURProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581730 Qualitative Market Research : A Practitioner's and Buyer's Guide / Wendy GORDON / TAYLOR & FRANCIS GROUP (2022)
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Titre : Qualitative Market Research : A Practitioner's and Buyer's Guide Type de document : e-book Auteurs : Wendy GORDON, Auteur Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2022 Importance : 277 p. ISBN/ISSN/EAN : 978-1-351-90740-8 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA QUALITE ; ETUDE DE MARCHERésumé : This book opens the black box of qualitative market research and reveals the inner workings of the qualitative process. The influence of group dynamics on the data itself, the significance of body language in the interaction between researcher and respondent and the application of techniques to discover the private world of the individual are all exposed. So too, is the least visible part of all research projects - the interpretation of content given the fact that people often 'don't say what they mean' and 'don't mean what they say'. This book brings together a detailed overview of procedures and techniques in contemporary qualitative market research. These evolving techniques are making qualitative research increasingly influential Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=569625
Titre : Resale is the new sale, the sneakers market case. Type de document : Mémoire Auteurs : Axel NDZIE NGONO Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARCHE ; ETUDE DE MARCHE ; TECHNIQUE DE VENTERésumé : The aim of this study is to understand how sneaker consumption has evolved over time. The resale market in the sneaker industry is of great interest because it is a market that is becoming more and more profitable, which is why it is being studied very closely. Several articles calculate the economic impact, but few focus on the behavioral part of the buyer and the attitude of brands towards this phenomenon. To better understand this phenomenon, a qualitative study was also conducted: 9 people who regularly buy sneakers were interviewed. The result is that the resale market has been built around several factors such as limited-edition production by brands, the impact of digital, the increase in the number of people who buy sneakers only to resell them and finally the buyer who continues to buy regardless of the prices that are charged. Everything that was discussed in the literary review as well as in the qualitative study is analyzed, in addition to the limitations encountered in the construction of this essay and what could be added for future research. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574488 Are generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? / Louise MACIA / 2018
Titre : Are generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? Type de document : Mémoire Auteurs : Louise MACIA Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SEGMENTATION ; VOYAGE TOURISTIQUE ; SENIOR ; COMPORTEMENT DU CONSOMMATEURRésumé : This research was conducted to understand if generational belonging creates real differences in the French travel market. This question seems crucial in view of the expansion of the world population over 60 years of age and in view of the purchasing power of the generation of Best Agers (those over 50). Indeed, this generation, more and more important on the economic level, becomes the generation to target for the various sectors of consumption. This is why a quantitative study was conducted among 106 French people: 49 from the Best Agers generation and 52 from Generation Y (born between 1980 and 1996). The objective of this study is to identify the different motivations, attitudes and behaviors of ageing travelers compared to those of generation Y and to conclude on the importance of generational value in the travel market and to admit or not that generational segmentation is a good strategy to adopt for the different players in this market. All the results were analyzed via the SPPS software using descriptive tests that allow significant links to be established between the various variables identified Note de contenu : Bibliogr. p. 22 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485322
Titre : Economie monétaire et financière Type de document : Livre Auteurs : David MOUREY, Auteur ; Laurent BRAQUET, Auteur Editeur : DE BOECK Année de publication : 2018 Importance : 256 p. ISBN/ISSN/EAN : 978-2-8073-1529-7 Prix : 18 EUR Langues : Français (fre) Mots-clés : Management
ETUDE DE MARCHE ; MARCHE DES CAPITAUX ; MARCHE MONETAIREIndex. décimale : 335.42 THEORIE MONETAIRE Résumé : Cet ouvrage propose une synthèse des principales thématiques relatives aux principes fondamentaux de l'économie monétaire et financière : théories, controverses, acteurs, instruments et usages. Les fiches de cours illustrées et suivies d'exercices corrigés en détail assurent la bonne compréhension des notions fondamentales et la vérification de l'acquisition des connaissances. Chaque fiche contient : des rappels de cours afin de réviser les concepts essentiels ; des points de méthodologie, d'attention et des astuces ; des exemples et observations détaillés pour illustrer les notions ou apprendre à répondre aux questions ; une ouverture sur le thème proposé avec une mise en exergue des débats et enjeux ; des exercices corrigés en détail. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486297 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 056250 332.4 MOU Livre Library Campus de Reims Salle de lecture Disponible J6466 335.42 MOU Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkCas en marketing / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkAsie centrale des indépendances à la mondialisation / Julien THOREZ / Paris : ELLIPSES MARKETING (2015)
PermalinkPermalinkPermalinkPermalinkL'export book à l'usage des entrepreneurs et de leurs collaborateurs / Christine GILGUY / Paris : MOCI / MONITEUR DU COMMERCE INTERNATIONAL (2015)
PermalinkExporter / ED. FOUCHER (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkChangez ces pratiques qui vous empêchent d'innover / Paul MILLIER / Paris : PEARSON EDUCATION FRANCE (2014)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe marketing des arts et de la culture / François COLBERT / Montréal : EDITIONS DE LA CHENELIERE (LES) (2014)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkEtude de marché en pratique [L'] / DE BOECK (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe Marketing / ECONOMICA (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLa gestion des opérations / William J. STEVENSON / Montréal : EDITIONS DE LA CHENELIERE (LES) (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkL'entreprise sociale (aussi) a besoin d'un business plan / Thierry SIBIEUDE / Paris : EDITIONS RUE DE L'ECHIQUIER (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkInnovation Management and New Product Development / Paul TROTT / FINANCIAL TIMES/ PRENTICE HALL (2011)
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