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Titre : The Entrepreneur's Guide to Business Law Type de document : Livre Auteurs : Constance E BAGLEY ; Craig E. DAUCHY Mention d'édition : 4th ed. Editeur : USA : SOUTH-WESTERN Année de publication : 2012 Importance : 816 p. ISBN/ISSN/EAN : 978-0-538-46647-9 Prix : 40 EUR Langues : Anglais (eng) Mots-clés : Management
DROIT ; DROIT COMMERCIAL ; FUSION ACQUISITION ; OPA ; PROPRIETE INTELLECTUELLE ; COMMERCE ELECTRONIQUEIndex. décimale : 321.33 LEGISLATION Résumé : Guide sur l'environnement juridique de l'entreprise. Présentation de la législation qui est utile à l'entrepreneur dans les ressources humaines, la structuration de l'entreprise, les relations commerciales, la distribution et le e-commerce, la propriété intellectuelle, les manoeuvres de fusion-acquisitions. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=78138 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité B0308 321.33 BAG Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The knockoff economy : how imitation sparks innovation Type de document : Livre Auteurs : Kal RAUSTIALA, Auteur ; Christopher SPRIGMAN, Auteur Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2012 Autre Editeur : OXFORD UNIVERSITY PRESS Importance : 272 p. ISBN/ISSN/EAN : 978-0-19-539978-3 Prix : 29 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
CONTREFACON ; PROPRIETE INTELLECTUELLE ; INNOVATION ; INNOVATION TECHNOLOGIQUERésumé : "Conventional wisdom holds that intellectual property rights are essential for innovation. But are copyright and patents really necessary to spark creativity? In The Knockoff Economy, Kal Raustiala and Christopher Sprigman provocatively argue that creativity can not only survive in the face of copying, but can thrive. The Knockoff Economy approaches the question of incentives and innovation in a wholly new way--by exploring creative fields that do not rely on legal monopolies, such as fashion, cuisine, and even professional football. By uncovering these important but rarely studied creative worlds, Raustiala and Sprigman reveal a nuanced and fascinating relationship between imitation and innovation. In some creative fields copying is kept in check through informal industry norms enforced by private sanctions. In other cases, the freedom to copy actually promotes creativity. High fashion gave rise to the very term "knockoff," yet imitation only makes the fashion cycle run faster--and forces the fashion industry to be ever more creative. Raustiala and Sprigman carry their analysis from food to font design to football plays to finance, examining how and why each of these vibrant fields remains innovative, even in the face of sometimes-extensive imitation. There is an important thread that ties all these instances together--successful creative industries can evolve to be resistant to, and even to profit from, piracy. And there are important lessons here for copyright-focused industries, like music and film, that have struggled with piracy. Raustiala and Sprigman's arguments have been making headlines in The New Yorker, the New York Times, the Financial Times, the Boston Globe, Le Monde, and elsewhere. By looking where few had looked before--at industries that fall outside normal IP law--The Knockoff Economy opens up fascinating creative worlds. And it demonstrates that not only is a great deal of innovation possible without IP, but that IP's absence is sometimes better for innovation"-- "In many sectors, copying is more or less accepted as a business strategy. Products that look, taste, and sound suspiciously like 'originals' abound in upscale chain restaurants, fashion outlets, and contemporary architecture. And such industries typically regard the pervasive piracy as a spur toward further innovation (albeit individual designers and creators may condemn it). When an original becomes a knockoff, it's a signal to move on to the next big thing. Interestingly, while piracy certainly skirts legality, there is no prosecution of it in many arenas. Instead, sectors as diverse as the jam band circuit, the gourmet scene in New York and Los Angeles, the comedy circuit, the garment industry, and the NFL accept the fact that copying will occur and instead rely on social norms to police the practice. Those who step out of bounds are called on it, and often ostracized. As Kal Raustiala and Chris Sprigman argue in The Piracy Paradox, such fields have not suffered any loss of vibrancy. There is presently an intense debate surrounding copyright law, especially with regard to how it applies to the media and entertainment industries, yet very rarely does it factor in the benefits of piracy that are so evident in other sectors. This is to their detriment, the authors argue. Enhancing copyright law has not worked, largely because people subjected to it do not accept the social norms that the law implies. Changing norms so that consumers and producers buy into limits on acceptable practice offers a path out of the dilemma. That means acknowledging the dynamism that an acceptable level of piracy fosters, and in turn rejecting aggressive approaches to copyright law enforcement"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157039 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 048321 364.16/RAU Livre Library Campus de Reims Salle de lecture Disponible
Titre : Traité de la propriété littéraire et artistique Type de document : Livre Auteurs : André LUCAS ; Henri-Jacques LUCAS ; Agnès LUCAS-SCHLOETTER Mention d'édition : 4e éd. Editeur : LEXIS NEXIS Année de publication : 2012 Importance : XVII-1569 p. ISBN/ISSN/EAN : 978-2-7110-1203-9 Prix : 129 EUR Mots-clés : Management
PROPRIETE INTELLECTUELLE ; PROPRIETE LITTERAIRE ET ARTISTIQUE ; DROIT D'AUTEURIndex. décimale : 323.82 PROPRIETE LITTERAIRE ET ARTISTIQUE Résumé : Analyse de la propriété littéraire et artistique de manière exhaustive, y compris dans l'ordre international, en éclairant les débats en en suggérant des solutions d'équilibre. reprend en dernier lieu la loi du 1er mars 2012 relative à l'exploitation numérique des livres indisponibles du XXe siècle, ainsi que des arrêts rendus par la Cour de justice de l'Union Européenne jusqu'au 15 mars 2012. Note de contenu : Bibliogr. p. XI-XII. Notes bibliogr. Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109177 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J1753 323.82 LUC Livre Library Campus de Rouen Salle de lecture Disponible Antitrust law and intellectual property rights / Christopher R. LESLIE / OXFORD UNIVERSITY PRESS (2011)
Titre : Antitrust law and intellectual property rights : cases and materials Type de document : Livre Auteurs : Christopher R. LESLIE, Auteur Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2011 Importance : XX-681 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-19-533719-8 Prix : 102 EUR Note générale : Notes bibliogr. Index Langues : Anglais (eng) Mots-clés : Management
DROIT DE LA CONCURRENCE ; PROPRIETE INTELLECTUELLE ; JURISPRUDENCE ; CONCURRENCE ; PROPRIETE INDUSTRIELLE ; ETATS-UNIS D'AMERIQUERésumé : In Antitrust Law and Intellectual Property Rights: Cases and Materials, Christopher R. Leslie describes how patents, copyrights, and trademarks confer exclusionary rights on their owners, and how firms sometimes exercise this exclusionary power in ways that exceed the legitimate bounds of their intellectual property rights. Leslie explains that while substantive intellectual property law defines the scope of the exclusionary rights, antitrust law often provides the most important consequences when owners of intellectual property misuse their rights in a way that harms consumers or illegitimately excludes competitors. Antitrust law defines the limits of what intellectual property owners can do with their IP rights. In this book, Leslie explores what conduct firms can and cannot engage in while acquiring and exploiting their intellectual property rights, and surveys those aspects of antitrust law that are necessary for both antitrust practitioners and intellectual property attorneys to understand. This book is ideal for an advanced antitrust course in a JD program. In addition to building on basic antitrust concepts, it fills in a gap that is often missing in basic antitrust courses yet critical for an intellectual property lawyer: the intersection of intellectual property and antitrust law. The relationship between intellectual property and antitrust is particularly valuable as an increasing number of law schools offer specializations and LLMs in intellectual property. This book also provides meaningful material for both undergraduate and graduate business schools programs because it explains how antitrust law limits the marshalling of intellectual property rights. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155023 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044431 343.07/LES Livre Library Campus de Reims Salle de lecture Disponible Innovation Management and New Product Development / Paul TROTT / FINANCIAL TIMES/ PRENTICE HALL (2011)
Titre : Innovation Management and New Product Development Type de document : Livre Auteurs : Paul TROTT Mention d'édition : 5th ed. Editeur : FINANCIAL TIMES/ PRENTICE HALL Année de publication : 2011 Importance : 620 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-273-73656-1 Prix : 55 EUR Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; MANAGEMENT ; INNOVATION TECHNOLOGIQUE ; ENTREPRENEURIAT ; LANCEMENT DE PRODUIT ; ETUDE DE MARCHE ; MARKETING STRATEGIQUE ; GESTION DE LA PRODUCTION ; PLANIFICATION STRATEGIQUE ; GESTION DE PROJET ; PROPRIETE INTELLECTUELLE ; BREVET ; MARQUE ; ORGANISATION ; COLLABORATION INTER ENTREPRISES ; RECHERCHE ET DEVELOPPEMENT ; TRANSFERT DE TECHNOLOGIE ; CONDITIONNEMENT ; SERVICE SECTEUR ; PRODUIT ; PRODUIT NOUVEAUIndex. décimale : 151.57 INNOVATION Résumé : Cet ouvrage affirme que l'innovation est un processus de gestion qui ne cesse d'être en première ligne des débats politiques et économiques concernant la façon d'améliorer la compétitivité des économies et des entreprises. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109474 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J1556 151.57 TRO Livre Library Campus de Rouen Salle de lecture Disponible Nouvelles fonctions du brevet [Les] / ECONOMICA (2011)
PermalinkPermalinkDCG, n° 8. Systèmes d'information de gestion - DCG n° 8 / Annelise COULEAU-DUPONT / Paris : NATHAN (2010)
PermalinkPermalinkPermalinkPropriété intellectuelle et université / Marc COUTURE / PRESSES DE L'UNIVERSITÉ DU QUÉBEC (LES) (2010)
PermalinkRecherche et l' innovation en France [La] / ODILE JACOB (2010)
PermalinkS'implanter en Inde / FRANCE. AMBASSADE (INDE). MISSION ECONOMIQUE (NEW DELHI) / UBIFRANCE ED. (2010)
PermalinkThe Oxford handbook of business ethics / George G. BRENKERT / Oxford : OXFORD UNIVERSITY PRESS (2010)
PermalinkPermalinkContrefaçon sur internet / INSTITUT DE RECHERCHE EN PROPRIETE INTELLECTUELLE / LEXISNEXIS LITEC (2009)
PermalinkPermalinkPermalinkPermalinkPermalinkGuerre de la contrefaçon [La] / ELLIPSES-EDITION MARKETING (2009)
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