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OBJECTIF DE L'ENTREPRISESynonyme(s)Programme de l'entreprise Projet d'entrepriseVoir aussi |
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Titre : Strategy : A History Type de document : e-book Auteurs : Lawrence FREEDMAN Mention d'édition : 2d ed. Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2014 Importance : 768 p. (400 crédits) ISBN/ISSN/EAN : 978-0-19-934990-6 Prix : 76 EUR Langues : Anglais (eng) Mots-clés : Management
STRATEGIERésumé : Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world`s leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman`s narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one`s control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David`s use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=308698
Titre : Strategy Implementation Type de document : Livre Auteurs : Kurt VERWEIRE, Auteur Editeur : ROUTLEDGE. TAYLOR & FRANCIS GROUP Année de publication : 2014 Importance : 302 p. ISBN/ISSN/EAN : 978-0-415-73199-7 Langues : Anglais (eng) Mots-clés : Management
STRATEGIE ; PLANIFICATION STRATEGIQUERésumé : Strategy implementation - or strategy execution - is a hot topic today. Managers spend significant resources on consulting and training, in the hope of creating brilliant strategies, but all too often brilliant strategies do not translate into brilliant performance. This book presents new conceptual models and tools that can be used to implement different strategies. The author analyses how market leaders have benefitted from successful strategy implementation and provides the reader with a comprehensive and systematic framework to tackle strategy implementation challenges. Have clear strategic choices been made? Are actions aligned with the strategy? What's the organizational context for the strategy? In answering these simple questions, the book provides students of strategic management, along with managers Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538444 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 059137 658.401 VER Livre Library Campus de Reims Salle de lecture Disponible
Titre : Sustainability: How the Cosmetics Industry is Greening Up Type de document : e-book Auteurs : Amarjit SAHOTA Editeur : Sussex : WILEY Année de publication : 2014 Importance : XXVIII-333 p. ISBN/ISSN/EAN : 978-1-119-94554-3 Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; DEVELOPPEMENT DURABLE ; ENVIRONNEMENT ; ETHIQUE ; PROTECTION DE L'ENVIRONNEMENT ; STRATEGIERésumé : The book discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534820
Titre : Sustainability: How the Cosmetics Industry is Greening Up Type de document : Livre Auteurs : Amarjit SAHOTA, Éditeur scientifique Editeur : Sussex : WILEY Année de publication : 2014 Importance : XXVIII-333 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-119-94554-3 Prix : 114 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; COSMETIQUE ET PARFUMERIE SECTEUR ; ETHIQUE ; PROTECTION DE L'ENVIRONNEMENT ; ENVIRONNEMENT ; STRATEGIEIndex. décimale : 424.04 COSMETIQUE ET PARFUMERIE SECTEUR Résumé : L'ouvrage étudie l'industrie cosmétique sous l'angle du développement durable, revenant notamment sur l'impact environnemental de cette undustrie, l'impact social des entreprises, le sourcing des matières premières, la biodiversité, le packaging, les consommateurs. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111564 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 059051 646.72 SAH Livre Library Campus de Reims Salle de lecture Exclu du prêt J2702 424.04 SAH Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Teaching Entrepreneurship : a practice-based approach Type de document : e-book Auteurs : Heidi M. NECK, Auteur ; Patricia G. GREENE, Auteur Editeur : Cheltenham : EDWARD ELGAR PUBLISHING LTD Année de publication : 2014 Importance : 352 p. ISBN/ISSN/EAN : 978-1-78254-056-4 Prix : 560 EUR Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIAT ; STRATEGIERésumé : Teaching Entrepreneurship moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship using a portfolio of practices, which includes play, empathy, creation, experimentation, and reflection. Together these practices help students develop the competency to think and act entrepreneurially in order to create, find, and exploit opportunities of all kinds in a continuously changing and uncertain world. Divided into two parts, the book is written for those educators who want their students to develop a bias for action and who are willing to explore new approaches in their own classrooms. A set of 42 exercises with detailed teaching notes is also included to help educators effectively teach the practices in their curriculum. Entrepreneurship educators will find a great deal of useful knowledge in this volume, which provides relevant, targeted exercises for immediate application in the classroom. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309153 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkAnalyse stratégique et avantage concurrentiel / Dan Alexander SENI / Québec : PRESSES DE L'UNIVERSITÉ DU QUÉBEC (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLes coopératives agricoles / LARCIER (2013)
PermalinkPermalinkPermalinkPermalinkDesign thinking for strategic innovation / Idris MOOTEE / Chichester (GB) : JOHN WILEY & SONS (2013)
PermalinkPermalinkDSCG 6 Oral d'économie se déroulant partiellement en anglais Manuel et applications / Alain BURLAUD / Paris : FOUCHER (2013)
PermalinkPermalinkPermalinkExploring strategy / Paris : Pearson (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkGuide de l'entrepreneur social / Philippe CHIBANI-JACQUOT / Paris : EDITIONS RUE DE L'ECHIQUIER (2013)
PermalinkGuide de gestion stratégique de l'information pour les PME / Christophe BISSON / [Montmoreau] : LES 2 ENCRES (2013)
PermalinkL' innovation managériale / PARIS : DUNOD (2013)
PermalinkL' innovation managériale à l'hôpital / PARIS : DUNOD (2013)
PermalinkPermalinkPermalinkManagement dans l'économie sociale / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2013)
PermalinkManagement des évolutions organisationnelles et stratégiques / Philippe HERMEL / Paris : L'HARMATTAN (2013)
PermalinkPermalinkManagement et marketing de la mode / PARIS : DUNOD (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkOperational Excellence for Change Management / John CRAWFORD / CREATESPACE INDEPENDENT PUBLISHING PLATFORM (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe little book of big management theories ... and how to use them / James MCGRATH / Harlow : PEARSON (2013)
PermalinkPermalinkPermalinkAchats responsables et durables / La Plaine-Saint-Denis : AFNOR ÉD. (2012)
PermalinkUne agriculture forte de ses hommes et de ses innovations / [Reims] : IMPRIMAGRI (2012)
PermalinkPermalinkAssemblage dynamique des chaînes logistiques dans les services / Frédéric PELLEGRIN-ROMEGGIO / ED. UNIVERSITAIRES EUROPÉENNES (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe Category Shopper Management / Les Editions du Sapin d'or (2012)
PermalinkPermalinkCompetitive Analysis / Djamel Eddine LAOUISSET / Saarbrücken [Allemagne] : LAP LAMBERT ACADEMIC PUBLISHING (2012)
PermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2012)
PermalinkDevenir cadre dirigeant / PEC (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLa gestion des opérations / William J. STEVENSON / Montréal : EDITIONS DE LA CHENELIERE (LES) (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkIntelligence économique et management stratégique: Le cas des pratiques d'intelligence économique des PME / Norbert LEBRUMENT / Paris : L'HARMATTAN (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkManuel d'intelligence économique / Christian HARBULOT / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkRisques psychosociaux, santé et sécurité au travail / VUIBERT (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkStratégies financières : Cours & Exercices corrigés / Pascal FRANCOIS / Paris : ELLIPSES MARKETING (2012)
PermalinkPermalinkPermalinkThe Oxford handbook of project management / Peter W. G. MORRIS / Oxford : OXFORD UNIVERSITY PRESS (2012)
PermalinkPermalinkPermalinkL'Action contrainte : Organisations libérales et domination / David COURPASSON / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkCas de stratégie de PME et d'entrepreneuriat / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2011)
PermalinkClausewitz : Leçons de stratégie et de tactique pour l'entreprise / Andrew HOLMES / Paris : MAXIMA-L. DU MESNIL ÉD. (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkL'entreprise sociale (aussi) a besoin d'un business plan / Thierry SIBIEUDE / Paris : EDITIONS RUE DE L'ECHIQUIER (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkGouvernance au coeur des politiques des organisations sportives [La] / Mary A. HUMS / DE BOECK (2011)
PermalinkHealthy growth for the family business / Jennifer M. PENDERGAST / New York : PALGRAVE MACMILLAN (2011)
PermalinkPermalinkPermalinkInternational business : competing in the global marketplace / Charles W.L. HILL / New York : MCGRAW-HILL (2011)
PermalinkLeadership et management / DE BOECK (2011)
PermalinkPermalinkPermalinkManagement / Londres : PEARSON EDUCATION (2011)
PermalinkManagement de l'innovation / Londres : PEARSON EDUCATION (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkNouvelles fonctions du brevet [Les] / ECONOMICA (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPreparing your family business for strategic change / Graig E. ARONOFF / New York : PALGRAVE MACMILLAN (2011)
PermalinkPermalinkRéaliser son business plan en 48 heures / Xavier DURAND / Paris : LES EDITIONS D'ORGANISATION (2011)
PermalinkPermalinkSport & RSE / DE BOECK (2011)
PermalinkPermalinkStrategic leadership in the business school / Fernando FRAGUEIRO / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2011)
PermalinkPermalinkStrategies d'Internationalisation des Entreprises Menaces et Opportunites / Pierre BUIGUES / Bruxelles : DE BOECK (2011)
PermalinkSystèmes d'information et management des organisations / VUIBERT (2011)
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