Mots-clés
Documents disponibles dans cette catégorie (307)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
The association between digital hyper-personalization and the confidentiality of customer data: a future challenge for companies, but not without danger for consumers. / AKAABOUN JIBRIL / 2022
Titre : The association between digital hyper-personalization and the confidentiality of customer data: a future challenge for companies, but not without danger for consumers. Type de document : Mémoire Auteurs : AKAABOUN JIBRIL, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MARKETING EXPERIENTIEL ; CLIENT ; ECONOMIE NUMERIQUE ; INTELLIGENCE ARTIFICIELLERésumé : The writing of this dissertation is arranged in three main parts: Firstly, there is the literature review, where we will define the framework and environment of digital hyper-personalization by explaining the strategic interests for online brands and the expectations for consumers. In a second part we will note that this strategy of hyperpersonalization is not always reassuring for the protection of the privacy of individuals who express a feeling of anxiety about the collection of personal data by companies. We will then end by analyzing an overview of the law in force to protect the confidential data of consumers. Secondly, we will develop in another part a qualitative analysis carried out with consumers who shop online, in which we will explain the objectives and methodology of the interviews. The interest is to give voice to the respondents to obtain relevant results on current trends, in order to be able to correctly interpret our research model. Finally, we will end this essay with a general conclusion of the results obtained, outlining the benefits and limitations that allow us to formulate recommendations for companies. Thus, based on this reflection, it seems interesting to address the following initial problematic: "In a constantly evolving digital context, to what extent can companies offer hyperpersonalized content, while at the same time ensuring that consumer data protection is respected? Programme : MSc Digital Expertise for Marketing Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572160
Titre : The Customer-Base Audit : The First Step on the Journey to Customer Centricity Type de document : e-book Auteurs : Peter FADER, Auteur ; Bruce G. S. HARDIE, Auteur ; Michael ROSS, Auteur Editeur : Wharton School Press Année de publication : 2022 Importance : 219 p. ISBN/ISSN/EAN : 978-1-61363-159-1 Langues : Anglais (eng) Mots-clés : Management
CLIENT ; DIAGNOSTIC STRATEGIQUE ; GESTION DE LA RELATION CLIENTRésumé : As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent reflecting on the fact that these revenues are generated by actual customers--the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base. A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: -- How healthy is your customer base? How realistic are your growth objectives? -- How do your customers differ in terms of their behavior and value? -- How has the quality of your customers changed over time? -- What changes in customer behavior lie behind period-to-period changes in firm performance? -- What is important to your high-value customers? Which products help you acquire and retain your best customers? Fader, Hardie, and Ross present five "lenses" through which an executive can address questions like those above. The answers are often lurking in various parts of the organization, but it is rare to find all the relevant analyses in one place, let alone performed on a regular basis (as an audit should be). Yet without such a basic, systematic understanding of the foundations of the firm's primary source of cash flow, how can executives make informed decisions? Fader, a Wharton professor, is the author of Customer Centricity and coauthor of The Customer Centricity Playbook, both of which have helped businesses radically rethink how they relate to customers. In this first step of the journey, Fader, Hardie, and Ross assist leaders in gaining a fundamental understanding of their customers' buying behavior--and thus their company as a whole. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566053 The Grab-and-Go experience: Understanding the impact of fully automated checkout systems on user satisfaction in retail / Angélina TORRES RUIZ / 2022
Titre : The Grab-and-Go experience: Understanding the impact of fully automated checkout systems on user satisfaction in retail Type de document : Mémoire Auteurs : Angélina TORRES RUIZ, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; GESTION DE LA QUALITE ; GRAND MAGASIN ; LIBRE SERVICERésumé : This work presents the history of grocery stores and the apparition of cashierless stores in our society. The technologies behind those stores are being discussed along with customer satisfaction on self-checkout systems in grocery stores. Then the perceived quality service factors impacting customer satisfaction are being discussed. Finally, eight propositions are being made according to literature and a conceptual framework is built to visualize the link between those factors. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565318 The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail / Sindhu PRASANNA / 2022
Titre : The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail Type de document : Mémoire Auteurs : Sindhu PRASANNA, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
AUTOMATISATION ; CLIENT ; GRANDE DISTRIBUTION SECTEUR ; LIBRE SERVICE ; SUPERMARCHERésumé : The primary focus of this research is on customer satisfaction with automated grab-and-go supermarkets. To begin with, customer happiness is the most important component in determining whether you will succeed or fail in a competition. It is a well-known reality that in our ever-changing environment, customer preferences vary all the time. As a result, it's critical to anticipate changing components in order to satisfy end users. Customer trust, loyalty, and retention are by-products of these measurements. In the research from Sharma & al. (2014), Customer acceptance of technology is a key driver determining the rate of change. In the automated checkout environment, it's vital to keep track of how effectively people embrace new technology. Our research questions are as follows: How satisfied are end-users with completely automated checkout systems in retail environments? How does perceived satisfaction affect the propensity to utilize completely automated checkout systems in retail? To answer these we discovered six important key terms that have an impact on perceived satisfaction and the inclination to employ completely automated checkout systems in our research. These six parameters have guided our interview and survey study questions: 1.Perceived Speed,2.Perceived Enjoyment,3.Perceived Ease of use,4.Perceived Control,5.Perceived Reliability,6. Perceived Security. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565319
Titre : The impact of customer CSR expectations on companies'supply strategy Type de document : Mémoire Auteurs : Capucine PERRIN, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; STRATEGIE
Entreprise
CSRRésumé : The impact of globalization on different companies around the world is enormous. With demand becoming more and more diverse, companies are faced with new realities since some customers want different product lines, some customers want a less expensive product, some customers want more sustainable products etc : the company must adjust the supply of raw materials, processing,handling and delivery to ensure the desired product to the customer. Indeed, the worst situation a company can suffer is customers buying from the competition, therefore everything is done with the goal of providing the product the customer wants, in the condition he expects since adapting to their
needs is the best way to build customer loyalty.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564556 The impact of digitalization on customer experience in the parapharmaceutical sector / Agathe NARDI / 2022
PermalinkPermalinkWhen companies make statements about CSR and particularly environmental topics, what makes customers trust in their commitments ? / Clotilde RAMON / 2022
PermalinkWill cinemas survive the digitalisation of consumption? The role of customer experience in cinema differentiation. / Marie OROSCO / 2022
PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022
PermalinkChallenges of digital merchandising POSM implementation for wine & spirit promotion / Loïs MOËNE / 2021
PermalinkComment l'intelligence artificielle va-t-elle influencer notre manière de voyager ? / Anaïs DARDENNE / 2021
PermalinkContemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)
PermalinkData analytics at the service of sales forces during customers visits step: an improved business efficiency for FMCG companies / Clara DIVERSI / 2021
PermalinkHow sustainability and sustainable practices, implemented by some luxury fashion brands, may have an impact (positive or negative) on French consumers' willingness to pay? / Juliette FAURE / 2021
PermalinkL'impact de la visioconférence sur la relation client dans le secteur du conseil / Axel CARLIER / 2021
PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021
PermalinkDe l’interêt de bâtir sa stratégie sur la fidélité client Etat des lieux et nécessité d’évolution des programmes de fidélité de la grande distribution / Charles GAUCHER / 2021
PermalinkWhat factors influence consumers’ purchase intention toward natural cosmetic products?: Application to the company Lili Margo https://lilimargo.com / Léa PARA / 2021
PermalinkPermalinkLes données de santé générées par les patients et leurs effets sur l'expérience des utilisateurs en matière de soins de santé numériques / Brahim SAFFIEDINE / 2020
PermalinkL'influence de l'intelligence artificielle et du Big data sur la connaissance client dans le secteur de l'assurance / Florian MERLIN / 2020
PermalinkPermalinkPermalinkThe use of Blockchain technology by companies in order to increase the willingness to purchase of customers. / Sarah FARJAOUI / 2020
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-