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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success / Sean ELLIS / New-York : BUSINESS CROWN (2017)
Titre : Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Type de document : Livre Auteurs : Sean ELLIS, Auteur ; Morgan BROWN, Auteur Editeur : New-York : BUSINESS CROWN Année de publication : 2017 Importance : 308 p. ISBN/ISSN/EAN : 978-1-5247-6000-7 Langues : Anglais (eng) Mots-clés : Management
CROISSANCE DE L'ENTREPRISE ; GESTION DE LA RELATION CLIENT ; START-UPRésumé : Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. Here is the definitive playbook by the pioneers/creators of growth hacking, one of the hottest business methodologies in Silicon Valley and beyond, which drove the rapid market-share growth of start-ups like Uber, Facebook, and more. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486411 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 056254 658 ELL Livre Library Campus de Reims Salle de lecture Disponible
Titre : IoT Inc : How your company can use the internet of things to win in the outcome economy Type de document : Livre Auteurs : Bruce SINCLAIR Editeur : MCGRAW-HILL EDUCATION Année de publication : 2017 Importance : 275 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-260-02589-7 Prix : 42.71 EUR Langues : Anglais (eng) Mots-clés : Management
INNOVATION TECHNOLOGIQUE ; INTERNET ; CREATION DE VALEUR ; GESTION DE LA RELATION CLIENT ; ANALYSE DES DONNEESIndex. décimale : 151.48 INNOVATION TECHNOLOGIQUE Résumé : Smart thermostats. Self-driving cars. Even artificially intelligent toothbrushes ! The Internet of Things (IoT) is changing everything. Our customer relationships, our notion of value, our very purpose of being in business - they're all in the process of being redefined. Iot isn't just the next evolution in business. It's a revolution. But what exactly is IoT ? How will it change your business ? And, most important, how can you uset to seize the competitive edge ? Iot inc. gives you in-depth answers to these questions and more. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208942 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J5674 151.48 SIN Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Luxury selling : lessons from the world of luxury in selling high quality goods and services to high value clients / Type de document : e-book Auteurs : Francis SRUN, Editeur : Springer Année de publication : 2017 Importance : 1 online resource 245 p. Présentation : illustrations ISBN/ISSN/EAN : 978-3-319-45525-9 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; PRODUIT DE LUXE ; VENTEMots-clés candidats : Luxury goods industry Management. Marketing. Customer relations Luxuries Résumé : Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you`re selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody "Luxury". You need to look, speak, and move "Luxury". The true luxury attitude is not submissive nor is it hauteur - it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer`s decision process is unlike that of other customers. While emotion is important when selling anything to anyone - with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer`s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207919
Titre : Marketing Titre original : An Introduction Type de document : Livre Auteurs : Rosalind MASTERSON, Auteur ; Nichola PHILLIPS, Auteur ; David PICKTON, Auteur Mention d'édition : 4e éd. Editeur : SAGE PUBLICATIONS Année de publication : 2017 Importance : 542 p. ISBN/ISSN/EAN : 978-1-5264-2632-1 Prix : 63 € Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING MIX ; PLAN MARKETINGRésumé : The new edition welcomes a new 3rd author and has been fully updated to include:
31 new case studies (including 5 new end of chapter and 26 new focus boxes ), featuring a greater number of case studies from digital/social media marketing, Uber and the gig economy, Google and crowdsourcing and Amazon s drone delivery service.
Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory.
A fully updated and streamlined interactive eBook led by student feedback.
Focus boxes throughout the text such as Global, Consumer, B2B, Ethical all with a greater emphasis on digital communication, reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify.Note de contenu : Glossaire. Index. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=214121 Exemplaires (7)
Code-barres Cote Support Localisation Section Disponibilité 055193 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055198 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055199 658.8 MAS Livre Library Campus de Reims Salle de lecture Exclu du prêt 055197 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055196 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055195 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible 055194 658.8 MAS Livre Library Campus de Reims Salle de lecture Disponible
Titre : Marketing for hospitality and tourism Type de document : Livre Auteurs : Philip KOTLER ; John BOWEN ; James MAKENS ; Seyhmus BALOGLU Mention d'édition : 7th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2017 Importance : 680 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-15615-6 Prix : 72 EUR Langues : Anglais (eng) Mots-clés : Management
TOURISME ; GESTION DU MARKETING ; MARKETING DES SERVICES ; MARKETING STRATEGIQUE ; HOTELLERIE SECTEUR ; COMPORTEMENT DU CONSOMMATEURIndex. décimale : 361.45 TOURISME Résumé : Définition du marketing hôtelier et touristique. Types de services. Comportement du consommateur. Stratégie marketing. Circuits de distribution, segmentation, communication. Promotion des ventes. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134950 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J4980 361.45 KOT Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkPermalinkRéalité augmentée, réalité virtuelle et leurs impacts sur le marketing dans les secteurs de la mode et des cosmétiques / Pierre CAMUS / 2017
PermalinkPermalinkLe big data est-il un enjeu dans la création de valeur pour une PME digitale ? / Emilie PERIN / 2016
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