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The evolution of a social media music artist : from performer to brand / Hugo DE VILLÈLE / 2018
Titre : The evolution of a social media music artist : from performer to brand Type de document : Mémoire Auteurs : Hugo DE VILLÈLE Année de publication : 2018 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; GESTION DU MARKETING ; COMPORTEMENT DU CONSOMMATEURRésumé : The purpose of this paper was to assess the influence social media have on the marketing of music artists and how they are perceived by their audience. The study has derived its conceptual framework from previous work done by Portal, S., Abratt, R., and Bendixen, M. (2018), Lunardo R., Gergaud O., Livat F. (2015), and Alok R.Saboo, V.Kumar and Girish Ramani (2015) with some added attributes. Theoretical developments in this paper is based based on bibliographical research (academic and professional) related to the topic. The results confirm the significance social media have on how music artists are perceived by the consumers and branded, however social media are not the prime factors of those changes but rather the catalyst of a psychological evolution on the consumers’ side and the emergence of new consumer’s needs and expectations. Note de contenu : Bibliogr. p. 23-30 Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484659
Titre : The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption Type de document : e-book Auteurs : Barbara E. KAHN Editeur : WHARTON DIGITAL PRESS Année de publication : 2018 Importance : 114 p. ISBN/ISSN/EAN : 978-1-61363-087-7 Prix : 18 EUR Langues : Anglais (eng) Mots-clés : Entreprise
AMAZONE ; SEPHORA ; WALMART
Management
COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT ; VENTE ; VENTE A DISTANCERésumé : Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373779 What are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? / Bérengère SEGUIN / 2018
Titre : What are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? : Best-agers and well-being : what aging customers really want Type de document : Mémoire Auteurs : Bérengère SEGUIN Année de publication : 2018 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PUBLICITE ; BEAUTE ; PERSONNE AGEE ; GESTION DU MARKETINGRésumé : The objective of this seminar paper is to show the best practices when doing advertising targeting Best-Agers in the beauty industry. The literature review relies on three main authors of the Senior Marketing: J-P. Tréguer, R. Hababou and U. Kriebernegg. The primary research done compares the Best-Agers and Millennials’ attitudes toward advertising. Results have led to some Golden Rules that Marketers should respect when doing advertising to Best-Agers. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485223
Titre : Business Marketing Management : B2B Type de document : e-book Auteurs : Michael D. HUTT ; Thomas W. SPEH Mention d'édition : 12th ed. Editeur : CENGAGE LEARNING Année de publication : 2017 Importance : 338 p. ISBN/ISSN/EAN : 978-1-337-29654-0 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; MARKETING INDUSTRIEL ; MARKETING STRATEGIQUE ; SOCIOLOGIE DES ORGANISATIONSRésumé : The three objectives that guided the development of this edition are as follows:
1. To highlight the similarities between consumer goods and business-to-business marketing and to explore in depth the points of departure. Particular attention is given to market analysis, organizational buting behavior, customer relationship management, supply chain management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers.
2. To present a managerial rather than a descriptive treatment of business marketing. Whereas some descriptive material is required to convey the dynamic nature of the business marketing environment, the relevance of the material is linked to marketing strategy decision making.
3. To integrate the growing body of literature into a strategic treatment of business marketing. In this text, relevant work is drawn from organizational buying behavior, procurement, organizational behavior, supply chain management, strategic management, and behavioral sciences, as well as from specialized studies of business marketing strategy components.Nombre d'accès : 6 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&scope= [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=528481 Comment l'exploration de données de l'information client et les technologies CRM contribuent positivement aux ventes d'une entreprise ? / Catherine MACKLE / 2017
Titre : Comment l'exploration de données de l'information client et les technologies CRM contribuent positivement aux ventes d'une entreprise ? Type de document : Mémoire Auteurs : Catherine MACKLE, Auteur Année de publication : 2017 Importance : 103 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; ANALYSE DES DONNEES ; ENTREPRISERésumé : Les technologies de CRM et de data mining sont essentielles pour les entreprises de tous les secteurs, mais en particulier, pour les entreprises du secteur des télécommunications. Elles ont un impact énorme sur les ventes et ces impacts doivent être revus et analysés. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=226800 Comment tout commercial peut-il rapidement se connecter à son client grâce à la PNL? / Julie ROMAIN / 2017PermalinkPermalinkDynamisez votre posture commerciale - Et gagnez en influence / Jacques PHOEUN / PARIS : DUNOD EDITEUR (2017)PermalinkE-commerce / Henri ISAAC / Pearson (2017)PermalinkGlobal marketing / Svend HOLLENSEN / Londres : PEARSON EDUCATION (2017)PermalinkHacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success / Sean ELLIS / New-York : BUSINESS CROWN (2017)PermalinkIoT Inc / Bruce SINCLAIR / MCGRAW-HILL EDUCATION (2017)PermalinkPermalinkMarketing / Rosalind MASTERSON / SAGE PUBLICATIONS (2017)PermalinkMarketing for hospitality and tourism / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkPermalinkPrinciples of marketing / Philip KOTLER / Harlow : PEARSON (2017)PermalinkPermalinkRéalité augmentée, réalité virtuelle et leurs impacts sur le marketing dans les secteurs de la mode et des cosmétiques / Pierre CAMUS / 2017PermalinkRetail management / Barry BERMAN / Pearson (2017)PermalinkLe big data est-il un enjeu dans la création de valeur pour une PME digitale ? / Emilie PERIN / 2016PermalinkCorporate brand personality / Lesley EVERETT / Kogan Page (2016)PermalinkPermalinkEssentials of Tourism / Chris COOPER / PEARSON ED. (2016)PermalinkPermalinkExperiential Marketing / Kerry SMITH / Chichester (GB) : JOHN WILEY & SONS (2016)PermalinkLes facteurs d’engagement des clients dans les programmes relationnels / Lisa LE POGAM / 2016PermalinkA framework for marketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkPermalinkGoing viral / Brent COKER / Harlow : : PEARSON EDUCATION, (2016)PermalinkL'inbound marketing / Stéphane TRUPHEME / PARIS : DUNOD (2016)PermalinkInternational marketing / MCGRAW HILL (2016)PermalinkLe Marketing fait-il écho aux sept péchés capitaux ? / Audrey MICHAUD / 2016PermalinkMarketing management / Philip KOTLER / Harlow : PEARSON EDUCATION LIMITED (2016)PermalinkMarketing theory / Michael J. BAKER / 2016PermalinkMarketing et vente des services associés / Ronald BOUCHER / VUIBERT (2016)PermalinkPensée stratégique pour créatifs publicitaires / Alice KAVOUNAS TAYLOR / PROMOPRESS (2016)PermalinkPermalinkPermalinkQuelle est la question ? / Sandrine PREFAUT / Paris : SW-TELEMAQUE (2016)PermalinkPermalinkServices marketing / Christopher H. LOVELOCK / WORLD SCIENTIFIC (2016)PermalinkSocial selling / Thomas HUGHES / Kogan Page (2016)PermalinkSponsoring sportif / Gary TRIBOU / PARIS : ECONOMICA (2016)PermalinkThe 30 day MBA in marketing / Colin BARROW / Kogan Page (2016)PermalinkPermalinkThe social business imperative / Clara SHIH / Paris : PEARSON EDUCATION FRANCE (2016)PermalinkTout sur les systèmes d'information / Jean-François PILLOU / PARIS : DUNOD (2016)PermalinkWeb marketing et communication digitale / Claire GAYET / Paris : VUIBERT (2016)PermalinkLe 2e à 1 euro / Sibylle VINCENDON / Paris : FAYARD (2015)Permalink
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