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Les petites bêtises du marketing / Catherine HEURTEBISE / Paris : EDITIONS FRANCOIS BOURIN (2015)
Titre : Les petites bêtises du marketing Type de document : Livre Auteurs : Catherine HEURTEBISE Editeur : Paris : EDITIONS FRANCOIS BOURIN Année de publication : 2015 Collection : Economie Importance : 154 p. ISBN/ISSN/EAN : 979-10-252-0131-2 Prix : 20 EUR Langues : Français (fre) Mots-clés : Management
MARKETING STRATEGIQUE ; GESTION DU MARKETING ; COMPORTEMENT DU CONSOMMATEURIndex. décimale : 121.55 GESTION DU MARKETING Résumé : Dans cet ouvrage drôle et instructif, l'auteur recense une soixantaine d'exemples de "ratages" des plus grandes marques mondiales tels que vendre du soda transparent, proposer du parfum dans les bureaux de tabac, etc. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=113252 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 049471 658.827/HEU Livre Library Campus de Reims Salle de lecture Disponible Principles of marketing / Philip KOTLER / 2015
Titre : Principles of marketing Type de document : Livre Auteurs : Philip KOTLER, Auteur ; Gary ARMSTRONG, Auteur Mention d'édition : Sixteenth edition Année de publication : 2015 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-09248-5 Prix : 87 EUR Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158928 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 051178 658.8/KOT Livre Library Campus de Reims Salle de lecture Exclu du prêt
Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Sixeenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-09249-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGMots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158441 Proftable social media marketing / 2015
Titre : Proftable social media marketing : How to grow your business by growing an audience using Facebook, Twitter, Instagram, Linkedin and more... Type de document : Livre Année de publication : 2015 Importance : 334 p. ISBN/ISSN/EAN : 978-1-5196-1192-5 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; RESEAU SOCIALRésumé : Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility.
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad.
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable?
Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.
Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way.
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit.
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market.
So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158347 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 050701 658.8/PRO Livre Library Campus de Reims Salle de lecture Disponible Psychologie des prix / Enrico TREVISAN / Bruxelles : DE BOECK (2015)
Titre : Psychologie des prix : Le pricing comportemental Type de document : Livre Auteurs : Enrico TREVISAN ; Florent JACQUET Editeur : Bruxelles : DE BOECK Année de publication : 2015 Importance : 167 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-8041-9055-2 Prix : 32 EUR Langues : Français (fre) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRIX ; GESTION DU MARKETING ; MARKETING STRATEGIQUEIndex. décimale : 121.94 FIXATION DES PRIX Résumé : Ce livre s'attache à montrer en quoi les approches comportementalistes classiques nécessitent d'être enrichies et renouvelées. Il propose une synthèse des principaux effets comportementaux, en approfondit une sélection et s'efforce de les illustrer dans le contexte commercial des entreprises cherchant à améliorer leur stratégie client et leurs ventes. Note de contenu : Bibliogr. p. 149-161, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112768 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 047992 658.834/TRE Livre Library Campus de Reims Salle de lecture Disponible J4227 121.94 TRE Livre Library Campus de Rouen Salle de lecture Disponible Relation Client/CRM / Géraldine BLONDEAU / Paris : VUIBERT (2015)PermalinkRéussir l'examen certifié AMF / Eric NORMAND / Paris : PEARSON EDUCATION FRANCE (2015)PermalinkRéussir sa stratégie cross et omni-canal / Régine VANHEEMS / Paris : EDITIONS EMS (2015)PermalinkPermalinkSegmenter les marchés du futur / Paul MILLIER / Harlow : PEARSON (2015)PermalinkSelling for dummies / Tom HOPKINS / John Wiley & Sons (2015)PermalinkSocial media marketing / Tracy L. TUTEN / Los Angeles, [Calif.] ; : SAGE (2015)PermalinkStrategic marketing / Douglas WEST / OXFORD UNIVERSITY PRESS (2015)PermalinkLa stratégie de la bactérie / Quentin RAVELLI / Paris : SEUIL (2015)PermalinkStratégie digitale / Cindy DORKENOO / EYROLLES (2015)Permalink
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