Gender segmentation in fashion / Claire PIERREFEU / 2021

Titre : Gender segmentation in fashion : Man and women categories in the fashion industry; and more particularly on their website, are they still legitimate? Type de document : Mémoire Auteurs : Claire PIERREFEU, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CULTURE ORGANISATIONNELLE ; FEMME ; HABILLEMENT SECTEUR ; HOMME ; ENVIRONNEMENT SOCIAL Résumé : Today the notion of gender is becoming more and more blurred between biological and social gender. The social gender is taking over with the arrival of a third gender: the non-binary. With this new category, we can see the opportunity of a new segmentation for some fields. Therefore I asked myself the question: man and woman categories in the fashion industry, and more particularly on their website, are they still legitimate? In order to study this hypothesis, I conducted a quantitative study to understand what gender is today and what are the purchasing behaviors related to clothing according to social gender.The results show that there is a confusion between biological gender and social gender. In a second time, it appears that the clothing is not necessarily a product to be gendered. I could notice that men, as well as women or non-binary people dressed in both categories. Therefore, it would be interesting to conceptualize the gender identity in order to be able to replace it in certain fields to a segmentation based on biological gender. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538582

Business Plan. La Manche / Amin ATTARI / 2020

Titre : Business Plan. La Manche Type de document : Mémoire Auteurs : Amin ATTARI, Auteur ; Maroussia DE BROUCHOVEN DE BERGEYCK, Auteur Année de publication : 2020 Importance : 58 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management MODE ; START-UP ; CREATION D'ENTREPRISE ; HABILLEMENT SECTEUR ; ENTREPRENEURIAT Résumé : Fashion is a way of connecting us back to where we come from, where we live. It’s also something that we can each potentially affect. So while fashion affects us all, we can all get involved in it and make changes to it on a personal level. Fashion is an essential element of humans in person. This is why the owners of La Manche are so passionate about this industry, and how the idea of the two sisters becoming entrepreneurs and creating La Manche came up. La Manche is a start-up brand which will sell fashionable clothing to women passionate about fashion and the latest trends. The Business Plan has helped the two sisters build all building blocks around La Manche. From finding its suppliers, to think about its manifesto, its marketing, its packaging, its logo, its products, the business plan has been a real pillar in the thoughts of building the brand. Thanks to this, La Manche has been well thought of and it won’t be launched without having considered all the aspects on how successful the brand will be. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=533655

A ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019

Titre : A ROLE OF EMOTION IN CONSUMER BEHAVIOR Type de document : Mémoire Auteurs : Victor ATUYER, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; HABILLEMENT SECTEUR ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; IMAGE DE MARQUE Résumé : Purpose: This paper aims to understand the role of anger in consumer behavior, with the potential willingness to boycott a brand. Several factors need to be taken into account such as consumer’s dependence to a brand, time and new consumer trends (traceable and co-created goods). These factors can also be a smart tool from companies to avoid boycotts. Approach: In this paper, an empirical study is conducted on consumer’s reaction towards fast-fashion brands after the Rana Plaza collapse in 2013 in Bangladesh, where a building fell full of poor workers, leading to the death of more than 1,000 people. This lack of Corporate Social Responsibility (CSR) seriously damaged fast-fashion brand’s reputation. NGOs and consumers called for boycotts of famous brands such as H&M, Benetton, Zara. However, we will verify if this boycott worked and kept an influence in consumer’s attitude towards these brands six years after this negative event. Findings: Our study shows a significant cause-effect link between the role of anger and the triggering of boycott willingness. Originality: This paper is the first to study the Rana Plaza impact on consumer’s attitude towards fast-fashion brands, which led to one of the only boycotts applied in the 2010s in Western Europe. Note de contenu : PGE: Bibliogr.P. 24-26 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497662

The Chinese Fashion Industry / Jianhua ZHAO / BLOOMSBURY PUBLISHING PLC (2013)

Titre : The Chinese Fashion Industry : An Ethnographic Approach Type de document : Livre Auteurs : Jianhua ZHAO, Auteur Editeur : BLOOMSBURY PUBLISHING PLC Année de publication : 2013 Importance : XIII, 197 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-84788-935-5 Prix : 24.86 EUR Note générale : Bibliogr. p. 173-181 Index Langues : Anglais (eng) Mots-clés : Management HAUTE COUTURE SECTEUR ; CHINE ; INDUSTRIE DU LUXE SECTEUR ; HABILLEMENT SECTEUR ; ETHNOGRAPHIE Résumé : Less than three decades ago, when the Chinese bought cloth or clothes, they would have had to use a government-issued coupon. Today the Chinese fashion industry is one of the most dynamic in the world - it not only supplies fashions to the increasingly discerning domestic market, but also provides one-third of the clothing sold in the global market. How did this phenomenal transition come about? What can the growth of the Chinese fashion industry tell us about the post-Mao China? What roles do the local and the global play in the dramatic changes? This book offers a historically informed, ethnographically grounded and interpretive analysis of contemporary Chinese fashion and the fashion industry. It examines the interplay of state politics, market forces, local social and cultural factors, and the global political economy, both in the rise of the Chinese fashion industry and in the life and work of Chinese fashion professionals. As the first ethnographic account of the Chinese fashion industry in the post-Mao era, The Chinese Fashion Industry combines first-hand accounts with sophisticated cultural analysis to offer new insights, and will be of interest to students and scholars of fashion, anthropology and China. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154740

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
044257	391.951/ZHA	Livre	Library Campus de Reims	Salle de lecture	Disponible

Cinquante ans de consommation en France / INSEE INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES / ROUEN : INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES (2009)

Titre : Cinquante ans de consommation en France Type de document : Livre Auteurs : INSEE INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES Editeur : ROUEN : INSTITUT NATIONAL DE LA STATISTIQUE ET DES ETUDES ECONOMIQUES Année de publication : 2009 Collection : Références Importance : 233 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-11-068516-2 Prix : 16,50 EUR Langues : Français (fre) Mots-clés : Management BOISSON ALCOOLISEE SECTEUR ; BOISSON NON ALCOOLISEE SECTEUR ; POPULATION INACTIVE ; CONSOMMATION ; LOISIR ; LOGEMENT ; SANTE ; FRANCE ; FISCALITE DIRECTE ; HABILLEMENT SECTEUR ; JEUX DE HASARD ET D'ARGENT SECTEUR ; RESTAURATION SECTEUR ; TRANSPORT Delphes ANIMAL DOMESTIQUE ; CARBURANT ; DEPENSES DES MENAGES Index. décimale : 121.23 BIEN DE CONSOMMATION Résumé : 30 fiches traitent des principaux postes de dépenses et des facteurs influençant la consommation du pays Note de contenu : Glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=34612

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
029336	339.470 944/INS	Livre	Library Campus de Reims	Salle de lecture	Disponible

Marketing en environnement islamique / Cedomir NESTOROVIC / PARIS : DUNOD (2009)

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Consommation et modes de vie en France / Nicolas HERPIN / Paris : EDITIONS LA DECOUVERTE (2008)

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Mode / fashion / IFM INSTITUT FRANCAIS DE LA MODE / Clichy : INSTITUT FRANCAIS DE LA MODE (2008)

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La révolution théoculturelle / Patrick BANON / Paris : PRESSES DE LA RENAISSANCE (2008)

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Atlas de la distribution 2008 / LSA LIBRE SERVICE ACTUALITES / Paris : LSA LIBRE SERVICE ACTUALITES (2007)

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Les aventures d'un tee-shirt dans l'économie globalisée / Pietra RIVOLI / Paris : FAYARD (2007)

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Le marketing adulescent : comment les marques s'adressent à l'enfant qui sommeille en nous / Corinne MAILLET / Paris : VILLAGE MONDIAL (2005)

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BENETTON OU L'ENTREPRISE VIRTUELLE / Frédéric FRERY / Paris : VUIBERT (2002)

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MONDIALISATION ET REGIONALISATION Le cas des industries du textile et de l'habillement / Michel FOUQUIN / Paris : CENTRE D'ETUDES PROSPECTIVES ET D'INFORMATIONS INTERNATIONALES (2002)

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LES DYNAMIQUES DE PME Approches internationales / Bruno COURAULT / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2000)

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