| Résumé : |
The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe management of luxury / Londres : KOGAN PAGE (2018)
The management of luxury / Londres : KOGAN PAGE (2018)
