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Marketing theory / Michael J. BAKER / 2016
Titre : Marketing theory : a student text Type de document : Livre Auteurs : Michael J. BAKER, Éditeur scientifique ; Michael SAREN, Éditeur scientifique Mention d'édition : 3rd edition. Année de publication : 2016 Importance : XIX; 520 p. ISBN/ISSN/EAN : 978-1-4739-0401-9 Prix : 180 EUR Note générale : Bibliogr. fin de chap. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : Marketing as a field of theoretical inquiry has grown exponentially over the past few decades to the point that there is now a very large and dense body of knowledge for scholars and students to navigate.
Helping you navigate this field for the first time, this third edition introduces and illuminates marketing theory by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. To keep you up-to-date with the latest advances in marketing theory and practice, this edition includes:
New examples and up-to-date literature
Entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L)
Global contributors introducing different schools of marketing from around the world.
With chapters from many of the leading experts in marketing theory, this text provides the go-to overview of the field for undergraduate and postgraduate students alike.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158492 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 051110 658.8/BAK Livre Library Campus de Reims Salle de lecture Disponible Marketing et vente des services associés / Ronald BOUCHER / VUIBERT (2016)
Titre : Marketing et vente des services associés : 40 outils pour développer et commercialiser ces services Type de document : Livre Auteurs : Ronald BOUCHER, Auteur ; Philippe CALLOT, Auteur Editeur : VUIBERT Année de publication : 2016 Collection : Lire agir Importance : 186 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-311-62159-4 Prix : 23 euros Langues : Français (fre) Mots-clés : Management
MARKETING DE LA DISTRIBUTION ; VENTE ; GESTION DU MARKETING ; CLIENT ; POLITIQUE COMMERCIALERésumé : Des stratégies marketing, des conseils et des techniques de vente de services associés à un produit : cerner les cibles, élaborer l'argumentaire, construire la relation client... Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159337 Autre formatExemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 046872 658.81/BOU Livre Library Campus de Reims Salle de lecture Disponible Pensée stratégique pour créatifs publicitaires / Alice KAVOUNAS TAYLOR / PROMOPRESS (2016)
Titre : Pensée stratégique pour créatifs publicitaires Titre original : Strategic thinking for advertising creatives Type de document : Livre Auteurs : Alice KAVOUNAS TAYLOR ; Tiffany DUSAP, Traducteur Editeur : PROMOPRESS Année de publication : 2016 Importance : 208 p. Présentation : ill. ISBN/ISSN/EAN : 978-84-16504-32-9 Prix : 29 EUR Langues : Français (fre) Mots-clés : Management
CAMPAGNE PUBLICITAIRE ; MEDIA ; GESTION DU MARKETING ; INTERNETIndex. décimale : 125.70 CAMPAGNE PUBLICITAIRE Résumé : Avec plus de cent exemples visuels de campagnes actuelles et historiques, ce livre est un manuel qui présente les différentes techniques de la publicité classique, et explique comment les adapter à internet. Note de contenu : Bibliogr. p. 201, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=136548 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J4944 125.70 KAV Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Principles of Marketing Type de document : e-book Mention d'édition : 7th ed. Editeur : Londres : PEARSON EDUCATION Année de publication : 2016 Importance : 700 p. ISBN/ISSN/EAN : 978-1-292-11525-2 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Nombre d'accès : 6 En ligne : https://ebookcentral.proquest.com/lib/neoma/detail.action?docID=5186192 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232543
Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Seven edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-14652-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGMots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373794 Quelle est la question ? / Sandrine PREFAUT / Paris : SW-TELEMAQUE (2016)PermalinkServices marketing / Christopher H. LOVELOCK / WORLD SCIENTIFIC (2016)PermalinkSocial selling / Thomas HUGHES / Kogan Page (2016)PermalinkSponsoring sportif / Gary TRIBOU / PARIS : ECONOMICA (2016)PermalinkThe 30 day MBA in marketing / Colin BARROW / Kogan Page (2016)PermalinkLe 2e à 1 euro / Sibylle VINCENDON / Paris : FAYARD (2015)PermalinkApprendre à vendre / Jean-Michel MOUTOT / Harlow : PEARSON (2015)PermalinkBrain surfing / Heather LEFEVRE / I'VE GOT THE FEVER (2015)PermalinkBuyer personas / Adele REVELLA / John Wiley & Sons (2015)PermalinkLe commerce connecté / Vincent DRUGUET / EYROLLES (2015)Permalink
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