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Management > GESTION DU MARKETING > MARKETING ENVIRONNEMENTAL
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Demand Forecasting Best Practices / Nicolas VANDEPUT / 2023
Titre : Demand Forecasting Best Practices Type de document : Livre Auteurs : Nicolas VANDEPUT, Auteur Année de publication : 2023 Importance : 192 p. ISBN/ISSN/EAN : 978-1-63343-809-5 Langues : Anglais (eng) Mots-clés : Management
CHAINE DE PRODUCTION ; GESTION DU MARKETINGRésumé : Demand Forecasting Best Practices is a unique step-by-step guide, ideal for demand planners, S&OP managers, supply chain leaders and data scientists, demonstrating forecasting tools, metrics, and models alongside stakeholder management techniques that work in a live business environment. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579251 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 058195 338.5 VAN Livre Library Campus de Reims Salle de lecture Disponible Green marketing in India : a study on consumers' attitude / Sreja SARKAR / 2023
Titre : Green marketing in India : a study on consumers' attitude Type de document : Mémoire Auteurs : Sreja SARKAR, Auteur Année de publication : 2023 Importance : 69 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; CONSOMMATION ; MARKETING ENVIRONNEMENTALProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581731 How do fast-moving consumer goods brands influence consumers by integrating the green marketing-mix into their strategy? / Méline DABERT / 2021
Titre : How do fast-moving consumer goods brands influence consumers by integrating the green marketing-mix into their strategy? Type de document : Mémoire Auteurs : Méline DABERT, Auteur Année de publication : 2021 Importance : 74 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING ENVIRONNEMENTAL ; MARKETING STRATEGIQUERésumé : More and more people are becoming more environmentally conscious and want to reduce their negative impact on the environment. As a result, FMCG brands need to adapt and develop an offer that responds to this new awareness. This paper will show how companies can integrate green marketing into their strategy and what impact green marketing has on purchasing and consumption habits.
A quantitative study was carried out to better understand what are the key elements of green marketing and in particular of the green marketing mix that influence the consumer and in which direction. This study will complement the numerous literature reviews on the subject of green marketing within companies. Therefore, this seminar paper aims to answer the question how do fastmoving consumer goods brands influence consumers by integrating the green marketing-mix into their strategy?
Therefore, we could understand the importance of green marketing on the strategy of FMCG companies and that place and price are the 2 elements that according to the consumer will mostly impact their purchase of a "green" product compared to a common product. But each element of the green marketing mix is essential to have a complete and coherent green strategy.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539244 Impact of green marketing in agribusiness and consequences on its customers in France / Clara SAVY / 2021
Titre : Impact of green marketing in agribusiness and consequences on its customers in France Type de document : Mémoire Auteurs : Clara SAVY, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; ECOLOGIE ; MARKETING ENVIRONNEMENTAL ; PRODUIT ALIMENTAIRE DIVERS SECTEURRésumé : Through this report, we are going to analyze new consumer behavior in the agri-food sector and how agri-food companies can adapt their green marketing to best meet them. It will focus on the environmental and societal commitment of consumers; consumers are facing a real ecological awareness and this is reflected in different ways. It will also show what consumers expect from food companies and how they can react to these new trends. A qualitative study was carried out to directly contact consumers in order to better understand and apprehend their motivations and obstacles to the purchase of plant-based and organic products. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538661 Impact of green marketing on household products consumers in France / Elsa NONROY / 2021
Titre : Impact of green marketing on household products consumers in France Type de document : Mémoire Auteurs : Elsa NONROY, Auteur Année de publication : 2021 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; MARKETING ENVIRONNEMENTALRésumé : The term "sustainable development" was first defined in 1987 by the Report of the United Nations Commission on the Environment as "development that meets the needs of the present without compromising the ability of future generations to meet their own needs". Formalized in 1992 at the Earth Summit in Rio, this concept is based on three dimensions: People (social equity), Planet (environmental protection) and Profit (wealth creation). It is this second pillar that will interest us in this dissertation because a large part of our resources is disappearing. In 1972, the Club of Rome published the book Limits to Growth, which explains that industrialization would result in an exponential increase in resource consumption and environmental degradation. The authors predicted that our society would reach the limits of the planet and collapse within the next 100 years.
When it was published, this study shocked and pushed the different actors of society to question themselves and to change their thinking about the functioning of the industrial society based on profit and economic growth in order to move towards a more responsible society.
This worrying study leads us to ask ourselves what role companies that produce and sell household products play in preserving the environment; and how French consumers react to this effort.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538640 En quoi, l’ouverture de capital permet-elle aux entreprises familiales françaises, de gérer le défi de la gestion de l’actionnariat familial (et ses conflits) et celui de la gestion du management (présent et futur) ? / Marc-Antoine SCHAFF / 2021PermalinkTo what extent is gender sensitive to green marketing in the personal care products market? / Léa VACHERON / 2021PermalinkPermalinkPermalinkRéussir ma 1re année d'école de commerce / François POTTIER / EMS EDITIONS (2020)PermalinkPermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020PermalinkHandbook on Customer Centricity / Robert W. PALMATIER / 2019PermalinkMade in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano / Giulia GABIATI / 2019PermalinkMarketing / Paolo ANTONETTI / Oxford : OXFORD UNIVERSITY PRESS (2019)Permalink
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