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Do emotions influence the decision-making process? and how? / Morgane GUYOMAR DIT LEDAN / 2021
Titre : Do emotions influence the decision-making process? and how? Type de document : Mémoire Auteurs : Morgane GUYOMAR DIT LEDAN, Auteur Année de publication : 2021 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; COMPORTEMENT DU CONSOMMATEUR ; PRISE DE DECISION ; THEORIE ECONOMIQUE
Entreprise
PUBLICITERésumé : When companies started to sell, they always looked for new ways to make his products more attractive, by cutting price, the visual, the fame or the prestige. Our current era brought with it a worldwide competition, always cheaper with the best visuals available. Thus, the growing number of offers confronted many companies, pushing them further and further in their understanding of the consumer psychology. At the end of 20th century, marketing began to work in concert with science. It relied on neuroscience and more broadly on our psychology, which is what we will see today. During its various attempts, many questions were asked about the choices that the consumer made and the mechanisms in action during a purchase. We will rely on these different experiences in order to answer the question: How works the consumer mind? Is it rational or not? And in which way is it influenced by emotion? By knowing the answers at those questions, how to influence the consumer? Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536777 The Great Economists / Linda YUEH / VIKING BOOKS (2018)
Titre : The Great Economists : How Their Ideas Can Help Us Today Type de document : Livre Auteurs : Linda YUEH Editeur : VIKING BOOKS Année de publication : 2018 Importance : 368 p. ISBN/ISSN/EAN : 978-0-241-23498-3 Prix : 22 EUR Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; THEORIE ECONOMIQUEIndex. décimale : 331.55 THEORIE ECONOMIQUE Résumé : Since the days of Adam Smith, economists have grappled with a series of familiar problems - but often their ideas are hard to digest, before we even try to apply them to today's issues. Linda Yueh is renowned for her combination of erudition, as an accomplished economist herself, and accessibility, as a leading writer and broadcaster in this field; and in The Great Economists she explains the key thoughts of history's greatest economists, how their lives and times affected their ideas, how our lives have been influenced by their work, and how they could help with the policy challenges that we face today. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309101 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051891 330 YUE Livre Library Campus de Reims Salle de lecture Disponible J6052 331.55 YUE Livre Library Campus de Rouen Salle de lecture Disponible Doughnut economics / Kate RAWORTH / RANDOM HOUSE (2017)
Titre : Doughnut economics : Seven ways to think like a 21st-century economist Type de document : Livre Auteurs : Kate RAWORTH Editeur : RANDOM HOUSE Année de publication : 2017 Importance : 372 p. ISBN/ISSN/EAN : 978-1-84794-139-8 Langues : Anglais (eng) Mots-clés : Management
ANALYSE ECONOMIQUE ; CONJONCTURE ; THEORIE ECONOMIQUEIndex. décimale : 331.55 THEORIE ECONOMIQUE Résumé : Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative? In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving beyond the myths of ‘rational economic man’ and unlimited growth, Doughnut Economics zeroes in on the sweet spot: a system that meets all our needs without exhausting the planet. The demands of the 21st century require a new shape of economics. This might just be it. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=231525 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052438 330 RAW Livre Library Campus de Reims Salle de lecture Disponible J4781 331.55 RAW Livre Library Campus de Rouen Salle de lecture Disponible Nouvelles leçons d'économie contemporaine / Philippe SIMONNOT / Paris : GALLIMARD (2017)
Titre : Nouvelles leçons d'économie contemporaine Type de document : Livre Auteurs : Philippe SIMONNOT Editeur : Paris : GALLIMARD Année de publication : 2017 Collection : Folio actuel Importance : 738 p. ISBN/ISSN/EAN : 978-2-07-271843-4 Prix : 11 EUR Langues : Français (fre) Mots-clés : Management
THEORIE ECONOMIQUE ; ECONOMIE POLITIQUEIndex. décimale : 331.55 THEORIE ECONOMIQUE Résumé : Voilà vingt ans paraissaient les 39 leçons d’économie contemporaine de Philippe Simonnot. Malgré leur succès jamais démenti, il fallait tenir compte des changements stupéfiants qui se sont produits depuis lors. Le propos demeure : il s’agit de rendre compte le plus clairement et le plus complètement possible des questions brûlantes que se posent nos contemporains sur ce qu’ils vivent hic et nunc, et de tenter d’y répondre avec les possibilités certes riches, mais non infinies, qu’offre la science économique lorsqu’elle est clairement enseignée. Dix leçons supplémentaires ont été rajoutées sur : l’incapacité de l’économiste à livrer des prévisions chiffrées ; le pourquoi et le comment de la méga-crise de 2008 ; les relations curieuses de la religion avec l’économie ; l'épuisement supposé du pétrole et des autres matières premières ; les migrations de masse et leur rapport avec la liberté et le droit de propriété ; le retour éventuel à la monnaie-or ; enfin l’avenir même de l’économie de marché. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=227295 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6045 331.55 SIM Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Regulating for Equitable and Job-Rich Growth Type de document : e-book Auteurs : Colin FENWICK, Auteur Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2017 Importance : 256 p. ISBN/ISSN/EAN : 978-1-78811-267-3 Langues : Anglais (eng) Mots-clés : Management
ECONOMIE DU TRAVAIL ; SOCIOLOGIE DU TRAVAIL ; THEORIE DE L'EMPLOIRésumé : This book offers a critical reflection on the operation and effects of labour regulation. It articulates the broad goals and extensive potential for it to contribute to inclusive development, while also considering the limits of some areas of regulation and governance. Drawing on both field studies and innovative theoretical perspectives, the contributors reveal an emerging consensus that labour regulation is neither negative nor positive for economic and social outcomes. By comparing the concerns and methodologies of various disciplines, they argue that balanced regulation is essential. Following analysis of how the global financial crisis has increased labour market segmentation, the book addresses the needs of key groups often at the periphery, including young women, workers in the informal economy, migrants and home-care workers. The book argues that effective and efficient labour market regulation can contribute to achieving key policy goals of the formalization of employment and inclusive labour markets, while also pursuing equitable distribution. An important comparative work, academics and students - particularly those studying law, economics, political science, international relations and development studies - will find this book to be of exceptional value. Practitioners and policy-makers from both developed and developing countries will also benefit from the wide range of perspectives. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309126 The Elgar Companion to Innovation and Knowledge Creation / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2017)PermalinkThe Elgar Companion to Innovation and Knowledge Creation / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2017)PermalinkLes Grands Débats Économiques Contemporains / Michel RUIMY / ELLIPSES-EDITION MARKETING (2016)PermalinkHistoire des faits économiques contemporains / Yves CROZET / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2016)PermalinkHistoire mondiale de la guerre économique / Ali LAIDI / Paris : PERRIN (2016)PermalinkHistoire de la pensée économique / Henri DENIS / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2016)PermalinkJob interviews in a week / Alison STRAW / TEACH YOURSELF (2016)PermalinkSuccess and luck / Robert H. FRANK / Princeton University Press (2016)PermalinkBehavioural approaches to corporate governance / Cameron Elliott GORDON / New York : ROUTLEDGE (2015)PermalinkPermalink
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