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Youthnation / Matt BRITTON / John Wiley & Sons (2015)
Titre : Youthnation : Building remarkable brands in a youth-driven culture Type de document : Livre Auteurs : Matt BRITTON, Auteur Editeur : John Wiley & Sons Année de publication : 2015 Importance : xxv, 292 p. ISBN/ISSN/EAN : 978-1-118-98114-6 Prix : 22 EUR Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; PUBLICITE ; JEUNERésumé : Youth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157449 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 048783 658.827/BRI Livre Library Campus de Reims Salle de lecture Disponible Les 100 premiers jours d'un(e) dircom / Assaël ADARY / EDITIONS DU PALIO (2014)
Titre : Les 100 premiers jours d'un(e) dircom : Sprint ou marathon ? Type de document : Livre Auteurs : Assaël ADARY ; Jean-Jacques SALOMON Editeur : EDITIONS DU PALIO Année de publication : 2014 Importance : 185 p. ISBN/ISSN/EAN : 978-2-35449-040-9 Prix : 21.50 EUR Langues : Français (fre) Mots-clés : Management
COMMUNICATION INSTITUTIONNELLE ; STRATEGIE ; CAMPAGNE PUBLICITAIREIndex. décimale : 222.62 COMMUNICATION INSTITUTIONNELLE Résumé : Les stratégies de communication et les campagnes publicitaires : comment lancer des opérations structurées, cohérentes et budgétées. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111169 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J1049 222.62 ADA Livre Library Campus de Rouen Salle de lecture Disponible Advanced affiliate marketing / Jenna INOUYE / CREATESPACE INDEPENDENT PUBLISHING PLATFORM (2014)
Titre : Advanced affiliate marketing : 21 clever strategies to implement and boneheaded mistakes to avoid Type de document : Livre Auteurs : Jenna INOUYE Editeur : CREATESPACE INDEPENDENT PUBLISHING PLATFORM Année de publication : 2014 Importance : 103 p. ISBN/ISSN/EAN : 978-1-4992-4503-5 Prix : 5 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; CAMPAGNE PUBLICITAIRE ; INTERNET ; SITE INTERNETIndex. décimale : 121.55 GESTION DU MARKETING Résumé : Cet ouvrage traite du marketing d'affiliation sous forme de 21 conseils destinés à augmenter vos marges de profit. L'auteur met également en alerte contre les erreurs les plus communes à éviter. Note de contenu : Bibliogr. p. 101 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111292 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J2326 121.55 INO Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Advertising transformed : the new rules for the digital age Type de document : e-book Auteurs : Fons VAN DICK Editeur : Londres : KOGAN PAGE Année de publication : 2014 Importance : xxiv, 170 pages ISBN/ISSN/EAN : 978-0-7494-7149-1 Langues : Anglais (eng) Mots-clés : Management
PUBLICITERésumé : Guide des bonnes pratiques publicitaire spécialement à l'heure de la communication digitale. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112957 Brand famous / Linzi BOYD / CAPSTONE PUBLISHING (2014)
Titre : Brand famous : how to get everyone talking about your business Type de document : Livre Auteurs : Linzi BOYD, Auteur Editeur : CAPSTONE PUBLISHING Année de publication : 2014 Importance : 287 p. ISBN/ISSN/EAN : 978-0-85708-490-3 Prix : 22 EUR Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; IMAGE DE MARQUE ; MARQUE ; PUBLICITE ; PLANIFICATION STRATEGIQUERésumé : Make your business a house-hold nameHave you ever noticed how there are so many people, so many brands, so many products and so many business ideas all trying to be famous? Well, the fact is branding is everything. To get your service, product or personal brand standing out from the crowd, you will need an effective branding strategy. And that's what Brand Famous helps you achieve. Written by Linzi Boyd, a savvy entrepreneurial branding guru whose glamorous PR agency helped brands and personas such as Pringle, Rita Ora, Selfridges and Superdry hit the big time, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Discover what branding tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' branding approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Get insights from some of Linzi's recent PR campaigns from top fashion and music brands Learn the five-step process required to achieve stand out status. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155495 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044627 658.827/BOY Livre Library Campus de Reims Salle de lecture Disponible Certification Google Adwords / Pierre-Henri COFFINET / Nantes : EDITIONS ENI (2014)PermalinkLa communication visuelle dans le secteur bancaire européen / Angela BARGENDA / Paris : L'HARMATTAN (2014)PermalinkLes contrats de sponsoring sportif / Fabrice RIZZO / GUALINO LEXTENSO (2014)Permalinke-Commerce / Jacques DIGOUT / Paris : VUIBERT (2014)PermalinkE-marketing & e-commerce / PARIS : DUNOD (2014)PermalinkGénérations pub / Julien INTARTAGLIA / Bruxelles : DE BOECK (2014)PermalinkGestion de la relation client / Frédéric JALLAT / Harlow : PEARSON (2014)PermalinkLe guide des liens sponsorisés / Florian MARLIN / EYROLLES (2014)PermalinkM-commerce / Jean-Eric PELET / Harlow : PEARSON (2014)PermalinkMaman, Papa... la consommation et moi / Pascale EZAN / Paris : EDITIONS EMS (2014)Permalink
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