| Titre : |
Feasibility of European Live Streaming Market |
| Type de document : |
Mémoire |
| Auteurs : |
Shaoyang HU, Auteur |
| Année de publication : |
2024 |
| Importance : |
55 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMMERCE ELECTRONIQUE ; CONSOMMATION ; COMMUNICATION PAR L'IMAGE
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| Résumé : |
In China, the huge success of live streaming is rooted in consumers' initial familiarity with this emerging consumption model in 2017. Later, it benefited from a complete monetization model, highly popular smartphone usage and an efficient logistics system. Cooperation between Chinese e-commerce giants and relevant regulations issued by the Chinese government have also become driving factors. In Europe, live streaming faces multiple challenges, including consumer shopping habits and cultural differences, cross-border transactions and logistics, consumer acceptance, e-commerce regulations, high return rates and its impact on the real economy. However, the compatibility of European culture and live streaming, the mature e-commerce market, cooperation between enterprises, and the mutual transformation between Europe's diversified brands and consumers are all its important advantages. Drawing on China's experience, Europe can begin to strengthen cross-border logistics cooperation, formulate live streaming strategies based on consumer needs, improve laws and regulations, and learn from mature live streaming models to promote better development of the European live streaming model. |
| Programme : |
Tema |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=602267 |
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Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheDroit de la consommation Ed. 4 / Dalloz (2024)
Feasibility of European Live Streaming Market / 2024
