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LAMBERT ACADEMIC PUBLISHING |
Documents disponibles chez cet éditeur (20)



Titre : Retail sales promotion and consumer behavior : An Indian perspective Type de document : Livre Auteurs : Gopal DAS, Auteur Editeur : LAMBERT ACADEMIC PUBLISHING Année de publication : 2013 Importance : 96 p. ISBN/ISSN/EAN : 978-3-659-36958-2 Prix : 60 EUR Note générale : Bibliogr. p. 78-82 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; COMPORTEMENT DU CONSOMMATEUR ; INDERésumé : he adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in Indian retail environment attracts both domestic as well as international retail players to invest in India. As a result, the Indian retail market is becoming competitive. With the objectives to arrest more footfalls, increase scale figures and market share, retailers are developing and implementing new and innovative sales promotional tools. This book tries to investigate how retail sales promotion influences retail sales figure and Indian consumer behavior. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154796 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044303 381.109 54/DAS Livre Library Campus de Reims Salle de lecture Disponible Advertising and marketing to children and adolescents / Saheed ADEBAYO OGUNBANWO / LAMBERT ACADEMIC PUBLISHING (2012)
Titre : Advertising and marketing to children and adolescents : Its influence on their food preferences and eating behaviours Type de document : Livre Auteurs : Saheed ADEBAYO OGUNBANWO, Auteur Editeur : LAMBERT ACADEMIC PUBLISHING Année de publication : 2012 Importance : IX; 60 p. ISBN/ISSN/EAN : 978-3-659-11923-1 Prix : 55 € Note générale : Bibliogr. p.52-59 Langues : Anglais (eng) Mots-clés : Management
ENFANT ; MARKETING STRATEGIQUE ; COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATION
Delphes
MARKETING GENERATIONNELPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153009 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 039967 658.834 083/ADE Livre Library Campus de Reims Salle de lecture Disponible Assessing customer needs, airport managment after the deregulation / Edgar BELLOW / LAMBERT ACADEMIC PUBLISHING (2012)
Titre : Assessing customer needs, airport managment after the deregulation : Managing and selecting airport after the air transportation industry deregulation Type de document : Livre Auteurs : Edgar BELLOW, Auteur Neoma Editeur : LAMBERT ACADEMIC PUBLISHING Année de publication : 2012 Importance : 359 p. ISBN/ISSN/EAN : 978-3-659-15688-5 Prix : 90 € Note générale : Bibliogr. p.345-359. Langues : Anglais (eng) Mots-clés : Management
AEROPORT ; PRISE DE DECISION ; TRANSPORT AERIEN SECTEUR
Delphes
MARKETINGIndex. décimale : 143.63 POLITIQUE DES TRANSPORTS Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153380 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 040398 629.136/BEL Livre Library Campus de Reims Salle de lecture Disponible J5730 143.63 BEL Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Consumer Behavior and Loyalty Programs : Impact of Loyalty Programs on Consumer Behavior Type de document : Livre Auteurs : Showket MIR, Auteur Editeur : LAMBERT ACADEMIC PUBLISHING Année de publication : 2012 Importance : 80 p. ISBN/ISSN/EAN : 978-3-659-29809-7 Prix : 55 EUR Note générale : Bibliogr. p. 71 Langues : Anglais (eng) Mots-clés : Management
FIDELISATION ; COMPORTEMENT DU CONSOMMATEURRésumé :
Retail sector is one of the emergent growing sector nowadays at worldwide. People in this world are wholly and solely dependent on retail sector. Because of the needs of consumption items which they need daily to satisfy their primary as well as secondary needs .The business world consists of many sectors but retail sector is one of the key element in the business world. It constitutes up to certain level of business in the current scenario. Now a day’s retail sector consists of shopping malls, like visual mega mart, big bazaar, v mart, and lifestyle, and other famous world shopping malls.These malls are highly decorated as well as organized to attract blind customers. These malls provide daily basis consumption items and other products worldwide. People like to visit and ready to purchase products from these malls as they mainly provide loyalty programmers to their customers. Loyalty is one of the great engines of the success. This work is beneficial for persons who likely visit and purchase from these shopping malls like visual mega mart, big bazaar, life style and v mart etc .Most of the people visit and purchase products from these shopping malls.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154780 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044291 658.834/MIR Livre Library Campus de Reims Salle de lecture Disponible Downward price-based brand line extensions in the luxury goods market / Marcelo ROYO-VELA / LAMBERT ACADEMIC PUBLISHING (2012)
Titre : Downward price-based brand line extensions in the luxury goods market : An analysis of whether or how the current developments in the luxury industry affect customers Type de document : Livre Auteurs : Marcelo ROYO-VELA, Auteur ; Eileen VOSS, Auteur Editeur : LAMBERT ACADEMIC PUBLISHING Année de publication : 2012 Importance : 51 p. ISBN/ISSN/EAN : 978-3-659-13010-6 Prix : 54 € Note générale : Bibliogr. p.47-51 Langues : Anglais (eng) Mots-clés : Management
MARQUE ; MARKETING STRATEGIQUEPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153596 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 040837 658.827/ROY Livre Library Campus de Reims Salle de lecture Disponible Experimental writing within the postcolonial framework / Suhasini VINCENT / LAMBERT ACADEMIC PUBLISHING (2012)
PermalinkGreen marketing as a tool to gain sustainable competitive advantages / Ehsan MEHDIZADEH HANJANI / LAMBERT ACADEMIC PUBLISHING (2012)
PermalinkPermalinkPermalinkPermalinkLuxury business segment in India at the begining of the 21st century / Rushabh SIDDHARTH SHAH / LAMBERT ACADEMIC PUBLISHING (2012)
PermalinkPermalinkEffects of brand extension on parent brand: evidence from a luxury context [The] / Francesca BOGLIONE / LAMBERT ACADEMIC PUBLISHING (2011)
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