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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? / Janice IVANNIA ; Sosa FIGUEROA / 2023
Titre : Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? Type de document : Mémoire Auteurs : Janice IVANNIA, Auteur ; Sosa FIGUEROA, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
BOISSON ALCOOLISEE SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; ENVIRONNEMENTRésumé : Packaging plays an important role in the purchase intentions, especially in the case of the wine, where quality cannot be fully assessed without tasting it. Wine consumers are very attached to traditions, and this could make them less open to new alternatives packaging. This paper examines if alternative packaging, such as canned wine could decrease
the purchase intention of millennials versus traditional packaging because of a low-quality perception and if wine knowledge could modify the perception of the quality in alternative packaging.Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581715 Artificial intelligence and the Advertising Industry / Hadrien BERNARD / 2023
Titre : Artificial intelligence and the Advertising Industry Type de document : Mémoire Auteurs : Hadrien BERNARD, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INTELLIGENCE ARTIFICIELLE ; MARKETING STRATEGIQUERésumé : This research delves deeply into the impact of Artificial Intelligence (AI) on shaping consumer perceptions and shaping brand reputation in the advertising industry. The approach used combines quantitative research methods bringing together in depth personal interviews with a broader survey of the general population to gather a wide range of perspectives, experiences and insights from everyday consumers and industry experts.
We conducted interviews with seven individuals from diverse backgrounds, which uncovered valuable insights into how AI influences consumer perceptions and its connection to brand reputation in the realm of AI driven advertising. Several key themes emerged, including personalization, transparency, trustworthiness and ethical considerations as factors influencing consumer attitudes towards the use of AI in advertising.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581702 Barriers to adoption of the third-party marketplace model for luxury brands / Cathryn MCEACHERN / 2023
Titre : Barriers to adoption of the third-party marketplace model for luxury brands Type de document : Mémoire Auteurs : Cathryn MCEACHERN, Auteur Année de publication : 2023 Importance : 41p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; INDUSTRIE DU LUXE SECTEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : In the dynamic digital landscape, brands worldwide are facing increasing pressure to innovate. While marketplaces are gaining momentum across various industries, the luxury industry remains relatively traditional. This study addresses the limited research on barriers to entry for luxury brands in the third-party marketplace model and examines how their reputation and user experience expectations influence consumers' willingness to shop on this new channel. The research question explores whether luxury brands can leverage the third party marketplace model while maintaining user experience expectations. Through a combination of quantitative and qualitative methods, this study identifies significant barriers from both the consumer and brand perspectives. The analysis reveals that consumers perceive higher prices on marketplaces and face challenges in replicating the luxury experience online. However, concerns regarding authenticity and seller responsibilities did not emerge as significant barriers. These findings suggest that consumers generally have an open attitude towards luxury brands adopting the third-party marketplace model, but careful consideration of potential barriers is crucial for a smooth transition. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581978 Can a brand rebuild trust after a scandal ? / BEA NASERI, YVETTE-RITA UYAH / 2023
Titre : Can a brand rebuild trust after a scandal ? Type de document : Mémoire Auteurs : BEA NASERI, YVETTE-RITA UYAH, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFIANCE ; MARQUE ; CONSOMMATEURProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581880 Consumer's perception of second-hand luxury / Charlotte CURUTCHET / 2023
Titre : Consumer's perception of second-hand luxury Type de document : Mémoire Auteurs : Charlotte CURUTCHET, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRODUIT DE LUXE ; TECHNIQUE DE VENTEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581742 Customer journey in fine dining restaurants / Juliette OULMI / 2023PermalinkDans le monde du luxe, quelle est l'importance du marketing expérientiel et qu'est-ce qui détermine son importance pour le consommateur ? / Mattea RAIMONDI / 2023PermalinkDoes the aging period of a rum influence the taste perceptions of consumers ? / Lola FARAH / 2023PermalinkDoes the presence of natural colorants in food products positively influence purchase intentions? / Elise WUCHER / 2023PermalinkDoes the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? / Mathilde DAVERSIN / 2023PermalinkEffects of purchasing luxury fashion goods on cusumers social approval feeling / Marie LEROY / 2023PermalinkExamining the effects of emotional manipulation in advertising on consumer behavior and wellbeing / Andréa AZULA ZUBIETA / 2023PermalinkExploring Gender-Based Marketing and Its Effect on Brand Perception / Bhavana NAIDU / 2023PermalinkFood guides versus food influencers: what role does influencer marketing play in consumers' choice of restaurant? / Emma FORNASINI / 2023PermalinkHow can Start-Ups build trust with their customer ? / Dana COUDERQ / 2023Permalink
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