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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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Titre : The Foundations of Behavioral Economic Analysis : Volume VII: Topics in Behavioral Economics Type de document : e-book Auteurs : Sanjit DHAMI, Auteur Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2020 Importance : 370 p. ISBN/ISSN/EAN : 978-0-19-260649-5 Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; COMPORTEMENT DU CONSOMMATEURRésumé : This seventh volume of The Foundations of Behavioral Economic Analysis covers a range of topics in behavioral economics. It is an essential guide for advanced undergraduate and postgraduate students seeking a concise and focused text that explores the key areas of emotions in economics, behavioral welfare economics, and neuroeconomics.This updated extract from Dhami's leading textbook allows the reader to pursue subsections of this vast and rapidly growing field and to tailor their reading to their specific interests in behavioral economics. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535159 The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products / Khadija EL AMRAOUI / 2020
Titre : The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products Type de document : Mémoire Auteurs : Khadija EL AMRAOUI, Auteur Année de publication : 2020 Importance : 63 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; TECHNOLOGIE FINANCIERERésumé : Blockchain technology has proven itself in many fields, solving financial and non-financial industry problems. In this paper, we explore the effects of the use of the disruptive technology on people’s willingness to pay (WTP) for second-hand luxury products and highlight the different perceptions of luxury customers regarding the use of the technology in the market. To do so, a qualitative grounded study was conducted in which 11 luxury customers participated. The form of data collection was through in-depth individual interviews. The findings suggest that while some luxury customers are ready to increase their purchase cycle by purchasing second-hand luxury items using blockchain technology; others prefer sticking to their traditional in-store purchase regardless of all the benefits of the technology, due to their craving of the rewarding in-store experience and the satisfaction that follows the purchase of a brand new product. Overall, the implementation of blockchain technology would make luxury consumers and even a new scale of customers away from the traditional “Elite” more prone to buy second-hand luxury items, as it increases trust, transparency, security and guarantees the authenticity of the product. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531013 The impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
Titre : The impact of celebrity endorsement on consumer’s purchase intention of perfumes. Type de document : Mémoire Auteurs : Oumaima DALOUSSI, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PUBLICITE GRAND PUBLIC ; COSMETIQUE ET PARFUMERIE SECTEUR ; CONSOMMATEURRésumé : Thinking about the concept of celebrity endorsement, the first thing that comes to mind is advertising; a famous marketing strategy used by companies in order to promote their new products, attract consumer’s attention and create an association between the brand and the target audience.
Celebrity endorsement is currently used in many industries and one of the sectors that frequently uses this concept is the fragrance industry; for each new perfume, companies launch an advertising campaign using a well-known celebrity. For this reason and also for the lack of studies on this sector, this paper aimed to analyze if celebrity endorsement has an impact on consumer’s purchase intention of perfumes and if so, which celebrity’s attributes generate a positive influence. Thanks to the survey results, it has been showed that the majority of respondents think that the fit between celebrities and perfume brands is excellent and that it is the only factor that influences positively their purchase intention. Another factor, which also mainly influences consumer’s purchase intention is the smell of the fragrance.
Finally, as the current literature review has some weaknesses, this paper had also secondary purposes such as analyzing the impact of celebrity endorsement on consumer’s attention and knowing more about the perception of respondents towards celebrity endorser, celebrity endorsement and attractiveness concepts.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529822 The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour / Andrea HAMDANI / 2020
Titre : The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour : A study on the case of Italy and Italian food Type de document : Mémoire Auteurs : Andrea HAMDANI, Auteur Année de publication : 2020 Importance : 55 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ITALIE ; COMPORTEMENT DU CONSOMMATEUR ; CRISE ECONOMIQUERésumé : This paper provides an analysis of the effects of the pandemic on the image of Italian food products and on the related consumption behaviour during the lockdown. Taking into consideration the unprecedented global pandemic that has swept the world and its effects, the paper aims at researching whether an exogenous shock of such dimensions has had an effect on the image of Italy and Italian products and whether it has affected the consumption behaviour and habits of consumers.
Through a series of interviews, the analysed provides a series of findings that are interpreted throughout the lenses of a theoretical framework based on the pre-existing marketing theories in order to offer a concrete and practical answer to the effects of the pandemic. The research shows that the pandemic has not affected in any significant measure the image of Italy and Italian products and rather that it has affected in a number of ways the consumption behaviour of Italian food. As a matter of fact, the pandemic has influenced the purchasing behaviour of consumers causing a shift in their focus, it has also led to a change of focus and a different use of cues, as well as influencing their preferences and previous values by affecting their wants and needs. Finally, the pandemic acted as exogenous shock pushing consumers to focus their attention on quality and on a discovery of their engagement towards the act of cooking.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532905 The impacts of augmented reality on the cosmetic shopping experience online / Marie WITTEVRONGEL / 2020
Titre : The impacts of augmented reality on the cosmetic shopping experience online Type de document : Mémoire Auteurs : Marie WITTEVRONGEL, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; TECHNOLOGIE ; COSMETIQUE ET PARFUMERIE SECTEUR ; MARKETING EXPERIENTIELRésumé : The use of augmented reality to provide an incredible customer experience has gained ground in the brand marketing strategies. Indeed, with the emerging trend in demand, customer are now looking for meaning and pleasure during their shopping experience, especially in the consumer-centric industries, such as the cosmetic industry, which has already started implementing AR module on their website, in store or in pop-up events, to improve customer experience, stir the emotions and improve brand loyalty.
This research paper aims to investigate the impacts of the use of augmented reality in the context of an online cosmetic shopping journey, through a quantitative study. Our study first shows that the use of augmented reality allows adding a hedonic, sensorial and personalized service to a traditional online shopping experience, but not an additional informational service. In a second step, we tried to prove the impact of these additional services on the online shopping experience. There was positive impact on the purchase intention and the brand loyalty, however not on the decision process. And finally we focused on the moderator variables that can affect the whole experience: the personal users characteristics, as narcissism, body image and body esteem, and finally openness toward novelties, which has surprisingly been proven not to be a moderating variable.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529813 PermalinkThe influence of CSR communication on the attitude of consumers in the sector of renewable energies / Léa DETHOOR / 2020
PermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020
PermalinkThe influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020
PermalinkThe long-term impact of sport applications on consumers' motivation and physical performance / Solène CHAMPEIX / 2020
PermalinkPermalinkTo what extent French millennials' wine consumption habits differ from previous generations / Marine BUTTIENS / 2020
PermalinkVirtual Reality in the treatment of mental disorders: barriers and opportunities. / Jean-François GILLET / 2020
PermalinkWhat are Instagram influencers’ attributes that convince customers to consume healthy? / Yasmine EL BOURY / 2020
PermalinkWhat is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020
PermalinkWhy do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020
PermalinkAre there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019
PermalinkPermalinkCan changes in cognitive load of consumers moderate the impact of the asymmetrically dominated Decoy Effect on their purchase evaluation and choice ? / Héloïse POULET / 2019
PermalinkComment pouvons-nous atteindre l'agilité à travers le modèle de la chaîne d'approvisionnement de la mode rapide ? / Deirdre CONWAY / 2019
PermalinkLa connaissance des consommateurs peut-elle affecter l’existence des controverses liées au secteur de la Fast-Fashion ? / Melisa SERRANO BARRANCA / 2019
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkDans quelle mesure la personnalisation symbolique influence la fidélité d’un consommateur à une marque ? / Claire PROST-ROMAND / 2019
PermalinkDimensions of resistance to innovation in an entrepreneurial context: Factors delaying the adoption of self-service technologies / Léa MOREAU / 2019
PermalinkL’éco-luxe : une étude des liens entre la démocratisation du luxe et l’orientation des acteurs du marché vers le développement durable / Simona MEZZADRI / 2019
PermalinkFactors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019
PermalinkPermalinkPermalinkHow can luxury brands balance between authenticity and innovation in order to thrive among millennials? / Lamia BADRI / 2019
PermalinkImpact of online advertising on young adults (millennials and generation Z) in western Europe / Shravan SUBASH / 2019
PermalinkPermalinkPermalinkPermalinkPermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019
PermalinkPermalinkPermalinkQuels sont les rôles des enseignes et des consommateurs face à un contexte de consommation accéléré ? / Marta MELÉNDEZ ÁLVAREZ / 2019
PermalinkResistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019
PermalinkResistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019
PermalinkResistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? / Gaël PUAUD / 2019
PermalinkLe rôle de la confiance dans les échanges pair-à-pair : Une application aux plateformes transactionnelles / Paul O’CONNOR / 2019
PermalinkPermalinkPermalinkPermalinkPermalinkThe effect of country origin on product quality evaluation and customer's willingness to pay in Vietnamese wine market / Nguyen Bao Ngoc LE / 2019
PermalinkPermalinkTHE POWER OF LOVE IN CONSUMER ATTITUDE: AN INVESTIGATION IN THE SECTOR OF LUXURY PERFUMES / Olivia KOHLER / 2019
PermalinkPermalinkTHE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY / Naga Neeraj KORADA / 2019
PermalinkThe SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019
PermalinkWhat is the impact of the brand’s image on the adoption of the self-driving car? / Théo GENEVOIS / 2019
PermalinkWhat is the influence of Generation Y’s use of social media on their purchase intention? / Clara NANGERONI / 2019
PermalinkAmazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018
PermalinkPermalinkAre generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? / Louise MACIA / 2018
PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018
PermalinkAre the purchasing intentions of counterfeit products of clubs different among fans ? / Burak TATLI / 2018
PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkCo-‐achat Versus Echange vestimentaire dans le cadre familial : une comparaison des conséquences sur la relation mère-fille / Chloé GABBAY / 2018
PermalinkPermalinkPermalinkComment une entreprise contemporaine peut-elle acquérir rapidement une forte image de marque auprès de ses consommateurs ? / Julian CHAVANNE / 2018
PermalinkComment le toucher et l'odorat influencent l'acte d'achat des consommateurs ? / Cristina GASCON COLOMA / 2018
PermalinkConsumer Behavior, Organizational Strategy and Financial Economics / mhemet HUSEYIN / SPRINGER INTERNATIONAL PUBLISHING AG (2018)
PermalinkCultural consumption in the digital era : Are social culture consumption theories still relevant in the digital era ? / Héloïse ABRAHAM / 2018
PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkDans quelle mesure la grande distribution va-t-elle être impactée par la consommation responsable ? / Alexis BRUNON / 2018
PermalinkDiet Apps and Consumer Choice: the Influence of Calorie Tracking Applications on Consumers’ Choice of Food / Annetta CHAN / 2018
Permalink« Digital Native Vertical Brand ». Développement et impact sur le marché du luxe français / Mathilde LE RUZ / 2018
PermalinkDiscovering the unconscious: a study on emotions and their drive on the purchase decision-making process. / Giorgio IANNONE / 2018
PermalinkPermalinkPermalinkDoes the presence of organic labelling influence consumers’ purchase intention? / Margaux BENOIT / 2018
PermalinkEffects of schema (in)congruity in package design on customer attitude and purchase intention / Benjamin SMOLKA / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkGénération Y en France : Hiérarchisation des offres alimentaires biologiques et françaises / Juliette PELLETIER / 2018
PermalinkPermalinkPermalinkPermalinkHow do incentives and customer characteristics affect crowdsourcing participation in the video game industry? / Agathe BOUDINEAU / 2018
PermalinkHow social media content and influencer type impact our behavior, attitudes and perceptions ? / Estelle DIVET / 2018
PermalinkHow the consumers’ characteristics influence the process of purchasing in responsible companies. / Marco MENNA / 2018
PermalinkPermalinkPermalinkHow to improve the impact of calorie information to efficiently change food choices? / Marie CURIEN / 2018
PermalinkInfluence of language and country on consumer perceptions of French music artists / Maël SEBAN / 2018
PermalinkL’influence de la personnalisation expérientielle sur l’intention d’achat des Millennials dans le secteur des loisirs / Lisa BARROUX / 2018
PermalinkLuxury Industry in the age of Social Media: How can luxury brands take advantage of social media marketing? / Apolline BARRIER / 2018
PermalinkMarketing and mobile financial services : a global perspective on digital banking consumer behaviour / A. AIJAZ / London : ROUTLEDGE (2018)
PermalinkPermalinkPermalinkPermalinkLe phénomène d'addiction développé par les consommateurs face aux sites de ventes privées tout au long du processus expérientiel / Joséphine REMUE / 2018
PermalinkPsychological Ownership and Consumer Behavior / Johan PECK / SPRINGER INTERNATIONAL PUBLISHING AG (2018)
PermalinkQuel impact la transformation digitale a-t-elle sur la connaissance client dans le retail en France ? / Bianca ROCCA-SERRA / 2018
PermalinkA quelle étape de la « Customer Journey », la réalité virtuelle peut-elle apporter une valeur ajoutée au sentiment d’attachement à une marque ? / Moritz LIEBERGESELL / 2018
PermalinkQuels sont les motivations et les freins à l’utilisation d’un site de drive et leurs conséquences sur l’expérience client ? / Pauline DANGUY / 2018
PermalinkPermalinkPermalinkSponsored art foundations: impact of the attendance of the art foundation towards the set of behavioral and attitudinal constructs towards the sponsoring brand / Ekaterina NECHAEVA / 2018
PermalinkPermalinkPermalinkPermalinkThe importance of packaging in purchase and usage behavior for food products / Mégane LEMAIRE / 2018
PermalinkThe Power of Communicating the Family Firm Status / Margarette ROSINA / Berlin : SPRINGER-VERLAG (2018)
PermalinkPermalinkThe repercutions of growing consumer concerns with ethics and health on fast food chains in France / Ghita BOURASS / 2018
PermalinkPermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)
PermalinkPermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017
PermalinkPermalinkPermalinkPermalinkLe développement du Neuromarketing aux Etats-Unis et en France / Bruno TEBOUL / EDITIONS KAWA (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkIntroduction au marketing / Paris : Pearson (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkMarketing Digital / PEARSON ED. (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkQuels sont les écarts de développement du e-commerce ainsi que ses impacts (notamment via l’émergence des sites de comparaison de prix) sur les consommateurs allemands et français ? / Clémence GERMAN / 2017
PermalinkQuels sont les outils qui peuvent permettre aux producteurs de sodas à base de cola d’améliorer leurs publicités digitales afin de mieux toucher les consommateurs hispanophones aux Etats-Unis ? / Lucie CHABANAS / 2017
PermalinkPermalinkPermalinkThe Wine Value Chain in China / ELSEVIER (2017)
PermalinkBetween creativity and tradition, is packaging innovation directly related to international customers’ preferences and expectations? The case of Champagne Houses / Paul NILLES / 2016
PermalinkPermalinkPermalinkLes communautés de marque autour de produits ou services à faible implication / Alexandra DAIX / 2016
PermalinkPermalinkPermalinkLe consommateur digital : Les nouvelles approches pour le séduire Ed. 1 / Patrick HOFFSTETTER / EYROLLES (2016)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkContrats et protection des consommateurs / ANTHEMIS (2016)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkUne étude exploratoire du parcours du passager en aéroport : le cas de Paris-Charles de Gaulle / Camille CLABAUX / 2016
PermalinkPermalinkL’impact des nouvelles technologies sur la consommation des produits culturels audiovisuels (films & séries) et les réponses de la distribution / Thibaud HERMET / 2016
PermalinkPermalinkL’influence de la femme sur l’homme en matière de consommation de soins cosmétiques / Arthur TOKOTO-DUPUIS / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe marketing et le sentiment de manipulation : une approche à l’ère du digital / Méryl THEBAUD / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkObjets connectés / EDITIONS ENI (2016)
PermalinkL’optimisation de l’expérience client dans la vente multicanale : Le cas Sephora / Joana BERTRAND / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPsychologie du consommateur pour mieux comprendre comment on vous influence / Nicolas GUEGUEN / PARIS : DUNOD (2016)
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