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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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In a sensitive environmental and social context, what are the actual and possible changes in consumer behaviour regarding ethical fashion purchasing? / Solène DUCIEL / 2020
Titre : In a sensitive environmental and social context, what are the actual and possible changes in consumer behaviour regarding ethical fashion purchasing? Type de document : Mémoire Auteurs : Solène DUCIEL, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ETHIQUE ; ACHAT ; CONSOMMATEUR ; ENVIRONNEMENTRésumé : At a time when the textile industry is increasingly criticized on social and environmental grounds, this seminar paper looks at ethical fashion. Indeed, we want to know what the realised and possible evolutions of consumers’ behaviour are concerning the purchase of ethical fashion, in a sensitive environmental and social context. Thanks to research in articles already published on the subject, and a quantitative study conducted with the Qualtrics software, including 331 respondents, we were able to obtain concrete results. If consumers are aware of the damage that fast fashion is doing to our planet, some are aware of ethical fashion, others are not. There is therefore a problem of awareness of ethical fashion and ethical fashion brands, which remain unknown to consumers. Moreover, consumers who are ready to change their way of consuming fashion have barriers on the high price of ethical fashion. However, some positive elements emerge from this: Consumers are willing to use alternatives to fast fashion once they are aware of it, such as second-hand fashion, which is more affordable than ethical fashion. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529825 In a sensitive environmental and social context, what are the realized and possible evolutions of consumer behavior in terms of ethical fashion? / Marion CARNOIS / 2020
Titre : In a sensitive environmental and social context, what are the realized and possible evolutions of consumer behavior in terms of ethical fashion? Type de document : Mémoire Auteurs : Marion CARNOIS, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : Fast fashion has emerged to offer consumers low-cost clothing, renewing their collections as much as possible. In order to be competitive, the brands have decided to relocate their production to countries where labor is cheaper and often works in poor conditions. Production processes are also very polluting.
To counter this phenomenon, ethical fashion has made its appearance: a fashion whose manufacturing processes are more respectful of workers and the planet.
In this context, the research question is: In a sensitive environmental and social context, what are the realized and possible evolutions of consumer behavior in terms of ethical fashion?
Some consumers are already adept at ethical fashion, others are more reticent. Through my research, I have been able to build four hypotheses on consumer behavior in terms of ethical purchasing.
But to understand it even more, we conducted a qualitative study on a panel of 331 people. The questionnaire was created via Qualtrics and I analyzed the data with the SPSS tool.
The results allowed me to see more clearly the four hypotheses put forward: they were validated but qualified by our panel's answers.
This study showed that consumers are interested in ethical fashion, provided that certain criteria are met.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529144 Influence of Augmented Reality on the Buying Decision Online / Maude SEMMOUNE / 2020
Titre : Influence of Augmented Reality on the Buying Decision Online Type de document : Mémoire Auteurs : Maude SEMMOUNE, Auteur Année de publication : 2020 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; VENTE ; CONSOMMATEUR ; COMMUNICATIONRésumé :
The use of Augmented Reality has been gaining ground around the world over the past decade. It is integrated into the marketing strategies of brands, particularly in their digital strategy. Brands are now starting to develop augmented reality applications, adding a new point of contact and a new way to engage the consumer. However, very few papers analyze the strengths, weaknesses and challenges of this new technology when used for online sales. In order to be used in a relevant way and to generate the expected effects on sales, AR must be mastered but also adapted to the needs of the consumer and the type of product sold online. This document will take stock of the current state of AR, its marketing relevance and its relevance to online sales.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529203 Innovative solutions for consumer health and well-being / Sophie BELLOEIL / 2020
Titre : Innovative solutions for consumer health and well-being : Artificial Intelligence and Consumer trust in Healthcare Type de document : Mémoire Auteurs : Sophie BELLOEIL, Auteur Année de publication : 2020 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; INTELLIGENCE ARTIFICIELLE ; CONSOMMATEUR ; CONFIANCE ; MEDECINERésumé : Artificial Intelligence (AI) is gradually changing medical practice. With recent progress in data acquisition, machine learning and computing infrastructure, AI applications are expanding into areas that were previously thought to be only the field of human experts. In this Seminar Paper, we outline recent challenges of AI technologies in Healthcare, and how it is perceived by consumers in daily life and medicine applications. This article also aims at understanding the criteria that make consumers feel confident about the use of AI in Healthcare, and the factors that make them reluctant to it, by comparing humans and AI to make a diagnosis. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531071 Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products / Yanelle BENYOUNES / 2020
Titre : Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products Type de document : Mémoire Auteurs : Yanelle BENYOUNES, Auteur Année de publication : 2020 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMPLANTATION DE MAGASIN ; INDUSTRIE DU LUXE SECTEUR ; CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : This paper based on relevant literature studies the impact of location as well as the purchase conditions on the consumer’s proneness to buy luxury counterfeit products abroad. This qualitative study relies on in-depth interviews to make up consumers’ profile exploring their traveling and shopping habits. The locations examined, especially China and Turkey are not only known as hotspots of high-quality of luxury counterfeiting products, but also as booming touristic destinations. The aim of the study is to explore the environmental pressure that can change the consumer’s purchase behavior and push him to buy the counterfeit product despite his values. The findings show how the traveler’s mood, emotions, location and psychographic determinants can influence the consumer to actually buy the product. As other relevant result of this paper, it has been demonstrated how consumers of counterfeit luxury products abroad could not imitate this behavior in their home country for three (3) main reasons: Availability, quality and system of values. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529137 Online visual merchandising and its impact on consumer purchase intent / Khaoula ZOUAOUI / 2020PermalinkOptimisation du clic dans les campagnes display / Hélèna DE MARION DE GLATIGNY / 2020Permalink« Origin, transformation and representation of exotic skins and furs in the luxury industry: between fascination and resistance, how consumers’ moral judgment impacts final perception of the brand? » / Clémence VILT / 2020PermalinkPourquoi développer une inclusion durable dans les entreprises de mode et faut-il le faire ? / Alexa Mariana AMIRI / 2020PermalinkPricing Tactics and Retail Image / Yoann ROUABHI / 2020PermalinkProducts launch failure as a manifestation of consumer resistance toward innovation on the French food market / Gaëlle BROSSARD / 2020PermalinkPsychology of luxury consumption / Ségolène MOLLARD / 2020PermalinkEn quoi l'intelligence artificielle améliore-t-elle l'expérience client, au moment de la phase d'achat, dans le secteur de la beauté et des cosmétiques ? / Marine RUBAN / 2020PermalinkLe regard ambivalent des consommateurs sur la personnalisation en ligne / Marylou ORTIZ / 2020PermalinkResearch on Luxury Fashion Brand’s Social Media Marketing Impacts on Customer Relationship and Purchase Intention / Lin XU / 2020PermalinkRESISTANCE IN THE SPORT APPAREL AND FOOTWEAR ONLINE INDUSTRY / Hadrien MARGAIL / 2020PermalinkSecond-Hand Fashion: Trend or Commitment? Towards a New Type of Consumption / Chloé BARBOSA COSTA / 2020PermalinkShould ice cream manufacturers use health-related claims on their Front-Of-Package to influence the perceived healthiness of their product and increase the purchase intention of consumers? / Antoine DELTOUR / 2020PermalinkSlow fashion. The gap between consumer's expectations and fashion brands' actions: the reason for its unpopularity / Clotilde BAZIN / 2020PermalinkLes stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire / Camille SERERO / 2020PermalinkSustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour / Simon TRUONG / 2020PermalinkPermalinkTHE COOPERATIVE SUPERMARKETS IN FRANCE / Chloé RAIMBAULT / 2020PermalinkThe Evolution of “Beauty Feminine Conceptions” and “Body Image” in a Digital Era: Generation X and Millenials face to the Fashion Industry / Marine AUDRENO / 2020PermalinkThe excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020Permalink
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