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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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Titre : The Foundations of Behavioral Economic Analysis : Volume VII: Topics in Behavioral Economics Type de document : e-book Auteurs : Sanjit DHAMI, Auteur Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2020 Importance : 370 p. ISBN/ISSN/EAN : 978-0-19-260649-5 Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; COMPORTEMENT DU CONSOMMATEURRésumé : This seventh volume of The Foundations of Behavioral Economic Analysis covers a range of topics in behavioral economics. It is an essential guide for advanced undergraduate and postgraduate students seeking a concise and focused text that explores the key areas of emotions in economics, behavioral welfare economics, and neuroeconomics.This updated extract from Dhami's leading textbook allows the reader to pursue subsections of this vast and rapidly growing field and to tailor their reading to their specific interests in behavioral economics. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535159 The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products / Khadija EL AMRAOUI / 2020
Titre : The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products Type de document : Mémoire Auteurs : Khadija EL AMRAOUI, Auteur Année de publication : 2020 Importance : 63 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; TECHNOLOGIE FINANCIERERésumé : Blockchain technology has proven itself in many fields, solving financial and non-financial industry problems. In this paper, we explore the effects of the use of the disruptive technology on people’s willingness to pay (WTP) for second-hand luxury products and highlight the different perceptions of luxury customers regarding the use of the technology in the market. To do so, a qualitative grounded study was conducted in which 11 luxury customers participated. The form of data collection was through in-depth individual interviews. The findings suggest that while some luxury customers are ready to increase their purchase cycle by purchasing second-hand luxury items using blockchain technology; others prefer sticking to their traditional in-store purchase regardless of all the benefits of the technology, due to their craving of the rewarding in-store experience and the satisfaction that follows the purchase of a brand new product. Overall, the implementation of blockchain technology would make luxury consumers and even a new scale of customers away from the traditional “Elite” more prone to buy second-hand luxury items, as it increases trust, transparency, security and guarantees the authenticity of the product. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531013 The impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
Titre : The impact of celebrity endorsement on consumer’s purchase intention of perfumes. Type de document : Mémoire Auteurs : Oumaima DALOUSSI, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PUBLICITE GRAND PUBLIC ; COSMETIQUE ET PARFUMERIE SECTEUR ; CONSOMMATEURRésumé : Thinking about the concept of celebrity endorsement, the first thing that comes to mind is advertising; a famous marketing strategy used by companies in order to promote their new products, attract consumer’s attention and create an association between the brand and the target audience.
Celebrity endorsement is currently used in many industries and one of the sectors that frequently uses this concept is the fragrance industry; for each new perfume, companies launch an advertising campaign using a well-known celebrity. For this reason and also for the lack of studies on this sector, this paper aimed to analyze if celebrity endorsement has an impact on consumer’s purchase intention of perfumes and if so, which celebrity’s attributes generate a positive influence. Thanks to the survey results, it has been showed that the majority of respondents think that the fit between celebrities and perfume brands is excellent and that it is the only factor that influences positively their purchase intention. Another factor, which also mainly influences consumer’s purchase intention is the smell of the fragrance.
Finally, as the current literature review has some weaknesses, this paper had also secondary purposes such as analyzing the impact of celebrity endorsement on consumer’s attention and knowing more about the perception of respondents towards celebrity endorser, celebrity endorsement and attractiveness concepts.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529822 The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour / Andrea HAMDANI / 2020
Titre : The impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour : A study on the case of Italy and Italian food Type de document : Mémoire Auteurs : Andrea HAMDANI, Auteur Année de publication : 2020 Importance : 55 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ITALIE ; COMPORTEMENT DU CONSOMMATEUR ; CRISE ECONOMIQUERésumé : This paper provides an analysis of the effects of the pandemic on the image of Italian food products and on the related consumption behaviour during the lockdown. Taking into consideration the unprecedented global pandemic that has swept the world and its effects, the paper aims at researching whether an exogenous shock of such dimensions has had an effect on the image of Italy and Italian products and whether it has affected the consumption behaviour and habits of consumers.
Through a series of interviews, the analysed provides a series of findings that are interpreted throughout the lenses of a theoretical framework based on the pre-existing marketing theories in order to offer a concrete and practical answer to the effects of the pandemic. The research shows that the pandemic has not affected in any significant measure the image of Italy and Italian products and rather that it has affected in a number of ways the consumption behaviour of Italian food. As a matter of fact, the pandemic has influenced the purchasing behaviour of consumers causing a shift in their focus, it has also led to a change of focus and a different use of cues, as well as influencing their preferences and previous values by affecting their wants and needs. Finally, the pandemic acted as exogenous shock pushing consumers to focus their attention on quality and on a discovery of their engagement towards the act of cooking.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532905 The impacts of augmented reality on the cosmetic shopping experience online / Marie WITTEVRONGEL / 2020
Titre : The impacts of augmented reality on the cosmetic shopping experience online Type de document : Mémoire Auteurs : Marie WITTEVRONGEL, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; TECHNOLOGIE ; COSMETIQUE ET PARFUMERIE SECTEUR ; MARKETING EXPERIENTIELRésumé : The use of augmented reality to provide an incredible customer experience has gained ground in the brand marketing strategies. Indeed, with the emerging trend in demand, customer are now looking for meaning and pleasure during their shopping experience, especially in the consumer-centric industries, such as the cosmetic industry, which has already started implementing AR module on their website, in store or in pop-up events, to improve customer experience, stir the emotions and improve brand loyalty.
This research paper aims to investigate the impacts of the use of augmented reality in the context of an online cosmetic shopping journey, through a quantitative study. Our study first shows that the use of augmented reality allows adding a hedonic, sensorial and personalized service to a traditional online shopping experience, but not an additional informational service. In a second step, we tried to prove the impact of these additional services on the online shopping experience. There was positive impact on the purchase intention and the brand loyalty, however not on the decision process. And finally we focused on the moderator variables that can affect the whole experience: the personal users characteristics, as narcissism, body image and body esteem, and finally openness toward novelties, which has surprisingly been proven not to be a moderating variable.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529813 The influence of brand gender on consumer brand engagement on Instagram / Léa COCAIGN / 2020PermalinkThe influence of CSR communication on the attitude of consumers in the sector of renewable energies / Léa DETHOOR / 2020PermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020PermalinkThe influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020PermalinkThe long-term impact of sport applications on consumers' motivation and physical performance / Solène CHAMPEIX / 2020PermalinkPermalinkTo what extent French millennials' wine consumption habits differ from previous generations / Marine BUTTIENS / 2020PermalinkVirtual Reality in the treatment of mental disorders: barriers and opportunities. / Jean-François GILLET / 2020PermalinkWhat are Instagram influencers’ attributes that convince customers to consume healthy? / Yasmine EL BOURY / 2020PermalinkWhat is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020PermalinkWhy do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020PermalinkAre there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019PermalinkAttitude of Japanese millennials toward French luxury brand consumption / Junko USUI / 2019PermalinkCan changes in cognitive load of consumers moderate the impact of the asymmetrically dominated Decoy Effect on their purchase evaluation and choice ? / Héloïse POULET / 2019PermalinkComment pouvons-nous atteindre l'agilité à travers le modèle de la chaîne d'approvisionnement de la mode rapide ? / Deirdre CONWAY / 2019PermalinkLa connaissance des consommateurs peut-elle affecter l’existence des controverses liées au secteur de la Fast-Fashion ? / Melisa SERRANO BARRANCA / 2019PermalinkPermalinkPermalinkPermalinkConsumers' perception of a nutritional display in restaurants / Charlotte NOVELLA / 2019PermalinkLa création de valeur par la marque / Amirdine MIHIDJAI / 2019PermalinkDans quelle mesure la personnalisation symbolique influence la fidélité d’un consommateur à une marque ? / Claire PROST-ROMAND / 2019PermalinkDimensions of resistance to innovation in an entrepreneurial context: Factors delaying the adoption of self-service technologies / Léa MOREAU / 2019PermalinkL’éco-luxe : une étude des liens entre la démocratisation du luxe et l’orientation des acteurs du marché vers le développement durable / Simona MEZZADRI / 2019PermalinkFactors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019PermalinkLa fidélité par la confiance dans le comportement du consommateur / El OUALI / 2019PermalinkHandbook on Customer Centricity / Robert W. PALMATIER / 2019PermalinkHow can luxury brands balance between authenticity and innovation in order to thrive among millennials? / Lamia BADRI / 2019PermalinkImpact of online advertising on young adults (millennials and generation Z) in western Europe / Shravan SUBASH / 2019PermalinkInfluenceurs et réseaux sociaux : Quels enjeux pour les marques cosmétiques ? / Jessica DAY / 2019PermalinkIntroducing a Vegetarian Label on Food Packaging / Naomi LAMBERT / 2019PermalinkIS THERE A POTENTIAL MARKET FOR VEGAN LUXURY LEATHERWORK? / Maria MENAND / 2019PermalinkLa logistisation du monde / Aurélien ROUQUET / Presses de L'Université de Provence (2019)PermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019PermalinkMEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS / Xian LIU / 2019PermalinkMicroéconomie, comportement des agents et concurrence parfaite / Franck BIEN / Pearson (2019)PermalinkQuels sont les rôles des enseignes et des consommateurs face à un contexte de consommation accéléré ? / Marta MELÉNDEZ ÁLVAREZ / 2019PermalinkResistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019PermalinkResistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019PermalinkResistance to Digital Innovations in an Entrepreneurial Context: What are the determinants that allowed the adoption of SSTs in fast-food and cinema? / Gaël PUAUD / 2019PermalinkLe rôle de la confiance dans les échanges pair-à-pair : Une application aux plateformes transactionnelles / Paul O’CONNOR / 2019PermalinkA ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019PermalinkSocial media and multi-channels retailers / Barbara CEDIEL / 2019PermalinkThe Augmented Reality in the e-commerce: A brand loyalty leverage? / Garance LHYVERNAY / 2019PermalinkThe drivers and obstacles to smart speaker adoption / Camille RUHLMANN / 2019Permalink
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