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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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The effect of country origin on product quality evaluation and customer's willingness to pay in Vietnamese wine market / Nguyen Bao Ngoc LE / 2019
Titre : The effect of country origin on product quality evaluation and customer's willingness to pay in Vietnamese wine market Type de document : Mémoire Auteurs : Nguyen Bao Ngoc LE, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VIN SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; VIET NAM ; MARKETING STRATEGIQUERésumé : The purpose of this paper is to examine the behavior of Vietnamese customer when choosing wine, help us understand which cue is important and effect to purchase intention of consumer. And especially the effect of country of origin (COO) on the evaluation of wine quality lead to willing to pay for wine purchases.
This paper is a quantitative research which its data were collected in 2019 through the questionnaire targeted at wine consumer in Viet Nam. The paper use pictures of French wine, Australian wine and Vietnamese wine. And interviewees were seen one random of the three options and asked questions about their opinion about the wine and the willing to pay this wine.
Statistical analysis showed a significant correlation between the Country of origin and the willingness of customers to buy in the Vietnamese wine market. Customers are more willing to buy French wine than Vietnamese wine and Australian wine. Wine is a special product, all stages of the production process from the wine area, the type of grape, the fermentation technique and the process of bottling and storing the wine are also influenced by the weather and climate lead to different wine quality. Vietnam wine market has just developed in recent years so consumers have not had much experience in drinking wine and knowledge of wine is more limited than other countries, so the evaluation of wine is mainly based on extrinsic factors and especially price. The study also found that for low-NFC customers, COO is particularly influential in the willingness to pay wine but for customers with high NFC, COO does not make sense in their willingness to pay.
The practical implications of this paper are that it may be useful for managers in the wine industry to design effective strategy marketing to attract Vietnamese consumer.Note de contenu : Bilbiographie p. 23-26 Programme : PGE-Reims Spécialisation : Champagne and Wine Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496389
Titre : The new luxury experience : Creating the ultimate customer experience Type de document : Livre Auteurs : Wided BATAT Editeur : Springer Année de publication : 2019 Importance : 240 p. ISBN/ISSN/EAN : 978-3-030-01670-8 Prix : 74 EUR Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXEIndex. décimale : 426.75 INDUSTRIE DU LUXE SECTEUR Résumé : This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined.
How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun.
Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=454480 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité J6302 426.75 BAT Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 15/09/2021 J6303 426.75 BAT Livre Library Campus de Rouen Salle de lecture Disponible THE POWER OF LOVE IN CONSUMER ATTITUDE: AN INVESTIGATION IN THE SECTOR OF LUXURY PERFUMES / Olivia KOHLER / 2019
Titre : THE POWER OF LOVE IN CONSUMER ATTITUDE: AN INVESTIGATION IN THE SECTOR OF LUXURY PERFUMES Type de document : Mémoire Auteurs : Olivia KOHLER, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; ANALYSERésumé : This research paper contributes to the study of positive emotions in consumer behavior with a particular focus on love. The heart of our subject is to analyze consumers’ attitude and feelings toward a stimuli inducing love and more precisely an ad inducing love in the sector of luxury perfumes. The aim is to demonstrate and measure the unique effect of love and prove that it conduces to the creation of a positive correlation on consumer attitude toward the ad itself, the brand and the purchase intention. To do so, thanks to an online survey, we conducted a quantitative analysis. Indeed, we created an experimental stimuli where our respondents could see randomly either a famous luxury fragrance ad with a marketing and communication strategy focused on love or a neutral ad we created. The aim was to measure clearly the unique effect of love compared to non-love. The findings demonstrated that the presence of love has a crucial positive influence on consumer attitude and behavior since it increases significantly the positive attitude toward the ad, the brand and the purchase intention. Also, we decided to include a mediator in our study by demonstrating that trust mediates positively the link between love and consumers’ positive attitude. Thus, thanks to this study, our findings provide recommendations for luxury managers in order to help them to use in an efficient way the emotions in their advertising campaigns and especially love. Also, it will help them to understand better the attitude of their consumers while providing products fitting their wants and needs. Finally, this study will show to the managers of luxury perfumes how to increase and maintain brand trustworthy, brand preference while increasing consumer purchase likelihood. Note de contenu : PGE: Bibliogr.P. 25-26 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497677
Titre : The psychology of Luxury Consumption Type de document : Mémoire Auteurs : Pauline GORGUET, Auteur Année de publication : 2019 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARQUE ; CONSOMMATION ; CONSOMMATEURRésumé : The Gucci brand is subject to numerous counterfeits. Nevertheless, in recent years, it has become the best-selling and best-known luxury brand in the luxury market! Indeed, in 2018, it was recognized as the fastest growing luxury brand (+ 30% Interbrand, Lyst), and the most consumed by millennials. The digital natives are very different from previous generations: they clearly contribute to the growth of luxury consumption and they expect a lot from the brand’s behaviors. It seems interesting to me to discuss how Gucci managed to reach the millennials and why they are consuming this brand today. This seminar paper examines the psychology of luxury consumption applied to the luxury brand Gucci. Two main topics are explored: i) who are the consumers of the brand and ii) why do they consume these products. In order to answer my problematic “What motivates people to buy Gucci and who are these consumers?”, my seminar paper is organized in different sections: The first chapter which explore the luxury’s sector and the history of the brand Gucci, is followed by a second chapter, the literature review, which covers the luxury consumption during time and the reasons for its consumption. In this chapter, an overview of Gucci's consumers, past and present, will be given. The Third Chapter will be the data collected and the data analysis of my seminar paper. I made primary and secondary data researches to know how people perceive the consumption of the brand Gucci and what are their motivation to consume it. I also want to know who the consumers are today, and that’s why I also made a quantitative research to understand the needs and expectations of the consumers. I really want to know how Gucci have such a high growth since few years, even though it is one of the most counterfeited brands. Note de contenu : PGE: Bibliogr.P. 23-25 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497673 THE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY / Naga Neeraj KORADA / 2019
Titre : THE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY Type de document : Mémoire Auteurs : Naga Neeraj KORADA, Auteur Année de publication : 2019 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; MODE ; INDUSTRIE DU LUXE SECTEUR ; INDUSTRIE CULTURELLE SECTEUR ; TEXTILE SECTEURRésumé : Streetwear, it’s a term coined in the 80’s, and a culture largely shunned by big fashion labels, fast fashion brands and society itself, well until 2010. People who used to be a part of the streetwear community were often the “burnout” kids who skate, smoke marijuana, listen to experimental rock and hip hop and were usually called losers by the general population. Huge Fashion brands wanted nothing to do with this culture or the people, so much so that when Supreme(who were at the forefront of this culture in NYC) made skate decks resembling the Louis Vuitton monogram in the early 2000’s, LVMH hit Supreme with a cease and desist. Now fast forward to 2017, Louis Vuitton basically begged Supreme for a collaboration and made it happen. That is just the start as now some of the biggest names in fashion now like Virgil Abloh, Heron Preston, Jerry Lorenzo, Pharrell Williams, Kanye West have all come from nothing, and are outsiders who have helped make streetwear become this behemoth. Now, streetwear is no longer represented by the kids in skateparks, it’s represented by rich kids in Calabasas, SOHO and Beverly Hills. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr: P. 43-44 Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503733 The SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019
PermalinkWhat is the impact of the brand’s image on the adoption of the self-driving car? / Théo GENEVOIS / 2019
PermalinkWhat is the influence of Generation Y’s use of social media on their purchase intention? / Clara NANGERONI / 2019
PermalinkAmazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018
PermalinkPermalinkAre generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? / Louise MACIA / 2018
PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018
PermalinkAre the purchasing intentions of counterfeit products of clubs different among fans ? / Burak TATLI / 2018
PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkCo-‐achat Versus Echange vestimentaire dans le cadre familial : une comparaison des conséquences sur la relation mère-fille / Chloé GABBAY / 2018
PermalinkPermalinkPermalinkComment une entreprise contemporaine peut-elle acquérir rapidement une forte image de marque auprès de ses consommateurs ? / Julian CHAVANNE / 2018
PermalinkComment le toucher et l'odorat influencent l'acte d'achat des consommateurs ? / Cristina GASCON COLOMA / 2018
PermalinkConsumer Behavior, Organizational Strategy and Financial Economics / mhemet HUSEYIN / SPRINGER INTERNATIONAL PUBLISHING AG (2018)
PermalinkCultural consumption in the digital era : Are social culture consumption theories still relevant in the digital era ? / Héloïse ABRAHAM / 2018
PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkDans quelle mesure la grande distribution va-t-elle être impactée par la consommation responsable ? / Alexis BRUNON / 2018
PermalinkDiet Apps and Consumer Choice: the Influence of Calorie Tracking Applications on Consumers’ Choice of Food / Annetta CHAN / 2018
Permalink« Digital Native Vertical Brand ». Développement et impact sur le marché du luxe français / Mathilde LE RUZ / 2018
PermalinkDiscovering the unconscious: a study on emotions and their drive on the purchase decision-making process. / Giorgio IANNONE / 2018
PermalinkPermalinkPermalinkDoes the presence of organic labelling influence consumers’ purchase intention? / Margaux BENOIT / 2018
PermalinkEffects of schema (in)congruity in package design on customer attitude and purchase intention / Benjamin SMOLKA / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkGénération Y en France : Hiérarchisation des offres alimentaires biologiques et françaises / Juliette PELLETIER / 2018
PermalinkPermalinkPermalinkPermalinkHow do incentives and customer characteristics affect crowdsourcing participation in the video game industry? / Agathe BOUDINEAU / 2018
PermalinkHow social media content and influencer type impact our behavior, attitudes and perceptions ? / Estelle DIVET / 2018
PermalinkHow the consumers’ characteristics influence the process of purchasing in responsible companies. / Marco MENNA / 2018
PermalinkPermalinkPermalinkHow to improve the impact of calorie information to efficiently change food choices? / Marie CURIEN / 2018
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