Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
Documents disponibles dans cette catégorie (1191)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
To what extent is gender sensitive to green marketing in the personal care products market? / Léa VACHERON / 2021
Titre : To what extent is gender sensitive to green marketing in the personal care products market? Type de document : Mémoire Auteurs : Léa VACHERON, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BIEN DE GRANDE CONSOMMATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING ENVIRONNEMENTALRésumé : The purpose of this study is to better understand the sensitivity of gender to green marketing in the personal care products market and to know if the gender criteria limit the green marketing or if it is possible to find a way to make both men and women purchase greener personal care products. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538671 Use of blockchain technology in Indian agriculture supply chain for traceability of cultivation practices in India and its impact on consumer behavior / Praveen DODDA / 2021
Titre : Use of blockchain technology in Indian agriculture supply chain for traceability of cultivation practices in India and its impact on consumer behavior Type de document : Mémoire Auteurs : Praveen DODDA, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDE ; AGRICULTURE ; TRACABILITE ; COMPORTEMENT DU CONSOMMATEUR ; LOGISTIQUERésumé : Indian Agriculture is major agriculture supply chains in the world. It is the country’s main source of revenue which contributes up to 20% of India’s GDP also it is the largest employment providing sector in India. Block chain is one out of many promising technologies in the last few years, it helps in increasing the trust, security and traceability of data which has been shared throughout the entire network. Integrating technology like blockchain allows consumers to know more better about the origin of the food products and helps them better understand about how the food is produced which they consume in everyday life.
In this paper I am going to discuss blockchain being integrated in Indian ASC which helps in traceability of the products and allows consumers to better understand about the products. A deeper analysis has been done on the consumer behavior, if they will be willing to adapt block chain technology in their everyday life which makes them gain knowledge about the products which they consume every day and are they willing to spend more amount if the products are made in organic cultivation methods which also helps farmers to make more money. This paper will help Indian farmers understand consumer insights and motivate them to integrate blockchain technology in the supply chain.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538555 What are the factors that influence the behaviour of consumers towards “best” private label brands of consumer products? / Elise DELORD / 2021
Titre : What are the factors that influence the behaviour of consumers towards “best” private label brands of consumer products? Type de document : Mémoire Auteurs : Elise DELORD, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; LABEL DE QUALITE ; MARQUERésumé : Private labels have been a major change in the retail world and have come to compete with national brands. These private labels have evolved over the years and can now be divided into three levels: economy, standard and premium, or "good, better, best". The growth of premium private labels is the latest trend and has been particularly strong and rapid, which is why this study focuses on them. The aim is to find out what factors influence consumer behaviour towards “best” store brands, to understand the success factors and to be able to make managerial recommendations. To conduct this study, a qualitative and therefore exploratory research was conducted, using a semistructured interview with ten consumers. The results of this study show that the factors relating to the product are those that most consciously influence consumers. These include the appearance and appeal of the product, including packaging, origin and claims, but also price and quality. Finally, beyond the product, it is the product category that can lead to the purchase or not of best store brands. Some aspects related to the store also have an impact, in an unconscious way, such as its
category and image, its branding strategy or the fact that its premium retailer brand is known. On the other hand, socio-demographic factors do not really have an influence, or the sample in this study was too small to see this point.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538283 What are the impacts of rebranding on consumer perceptions and attitudes in the food industry, in France ? / Alexia PEROUELLE / 2021
Titre : What are the impacts of rebranding on consumer perceptions and attitudes in the food industry, in France ? Type de document : Mémoire Auteurs : Alexia PEROUELLE, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; GRANDE DISTRIBUTION SECTEUR ; RESTAURATION SECTEURRésumé : In recent years, the consumption habits and the consumer criteria have changed significantly. This evolution has been strongly accelerated since the confinements due to the COVID-19. PwC noticed that price remains the most important criteria (43%) for French consumers. However, two new criteria have emerged since last year: from now on, consumers give importance to the French origin of their products (32%), and they favor their health and organic products (20%), even though this means paying more. People tend to cook more, and young adults are the ones paying the more attention to the environmental impact of the products. As the virus also impacted the local economy, consumers now want to support local vendors that suffered during this period (62%), and since the pandemic, 55% of consumers declare their consumption habits have changed. As a result, French people eat healthier (37%), more local (21%), and buy more organic products (12%). As stated by OpinionWay, 60% of French people consume vegetarian meals and the meat consumption is in decline.
Nonetheless, several researchers, including Kanama and Nakazawa (2017), confirm that innovation in the food industry is lower compared to other industries, and that more value is attributed to history, tradition, and culture. In order to adapt to the considerable changes in consumer expectations, brands are extending their product offering and repositioning themselves in the market. This is done by rebranding; in other words, by modifying existing or adding new brand elements to create a new image or a different position in the stakeholders’ minds, and for competitors, a distinctive brand identity (Merrilees and Miller, 2008). Indeed, to stay attractive and to make sure customers have the right thoughts towards a brand, brands often rebrand themselves (Collinson, 2019).Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538636 What are the semiotics mechanisms used by champagne brands to incite consumer desire on instagram? / Julie CERVANTES / 2021
Titre : What are the semiotics mechanisms used by champagne brands to incite consumer desire on instagram? : A study of champagne communication in consideration of the law Type de document : Mémoire Auteurs : Julie CERVANTES, Auteur Année de publication : 2021 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INTRANET ; METHODE ; RESEAU SOCIAL ; VIN SECTEURRésumé : This paper contributes and complements the few existing research about the link between the use of semiotics for champagne brands and consumer desire. Going more in depth, it offers an overall vision of champagne semiotics, its perception and impact on consumer behaviour and on which type of consumers and desires. It focuses exclusively on Instagram for the platform emphasizes more on semiotics and on three specific brands of champagne to offer a simpler and synthesized approach. A complementary consideration is made for the loi Evin and its constraints on the use of semiotics. Thus, the research question is: what are the semiotics mechanisms used by champagne brands to incite consumer desire on Instagram? through an qualitative data analysis of both interviews and Instagram posts and comments, this paper shows the close relationship between semiotics and different types of consumer desires but also the link between semiotics and segmentation and identifies the main types of semiotics mechanisms used by the champagne brands nowadays. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538528 What is the impact of emotional sports brands associations on consumer perception of sports brands? / Clément CHAMBON / 2021PermalinkAR Customization on Customer Experience in Automotive Market / Alexis DUCOULOMBIER-HERPIN / 2020PermalinkPermalinkCan the new technologies help to dynamise the image of horse racing and attract new consumers / Anaïs IZAAC / 2020PermalinkChampagne packaging and consumers’ perceptions: Bottle shape and its influence on taste / Maddy BENARD / 2020PermalinkChanges in the purchasing function as part of the complexity of the supply chain / Oriane VANDECASTEELE / 2020PermalinkComment les enseignes utilisent la musique pour agir au sein de leur communication marketing / Mathilde PREAU / 2020PermalinkLE COMPORTEMENT D'ACHAT SUR LES BOUTIQUES DIGITALES DANS LE SECTEUR DU JEU VIDÉO / Yahnis BOUALLEG / 2020PermalinkConjunction of sensory & digital marketing: What is the impact of senses stimulation on consumer’s emotion through e-commerce? / Manon KARPATI / 2020PermalinkConsumer behavior / Michael R. SOLOMON / Harlow : : PEARSON EDUCATION, (2020)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26