Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
Documents disponibles dans cette catégorie (1191)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Sustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour / Simon TRUONG / 2020
Titre : Sustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour Type de document : Mémoire Auteurs : Simon TRUONG, Auteur Année de publication : 2020 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; DEVELOPPEMENT DURABLE ; EMBALLAGERésumé : In a context of the increase of environmental awareness, the purpose of this paper is to explore the consumer behaviour toward the impact of suggestion of sustainable packaging alternatives for water on the likelihood to purchase of water with a sustainable packaging. In order to solve this research question, an empirical study have been conducted through an online questionnaire and the participation of 85 respondents that have been exposed to different sustainable packaging and were asked about their perception and also their consumption habits. This paper provides insight for marketers about the existence of a hidden consumer target and some recommendations about the packaging itself. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529801
Titre : The Consumer Revolution : Tipping the Balance of Power Type de document : e-book Auteurs : Nath NAREN Editeur : SAGE PUBLICATIONS Année de publication : 2020 Importance : 272 p. ISBN/ISSN/EAN : 978-93-5328-755-9 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEURRésumé : In this ground breaking book, Naren Nath provides a sweeping narrative of revolutions since the dawn of human civilization, leading up to the current and most impactful of them all—the consumer revolution. The book paints a gripping picture of consumers melding together, akin to nuclear fusion, to unleash unprecedented amount of energy and creativity, setting in motion a stunning transfer of power from traditional institutions. In doing so, it tosses up myriad new business ideas, and also highlights some of the sinister implications if the revolution is not harnessed correctly. The Consumer Revolution provides a fascinating context and rationale for some of the biggest current events and trends around the world. It is a stirring call for action to billions of everyday consumers to express their will and wield power in this ultimate doctrine of consumer empowerment. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507304
Titre : THE COOPERATIVE SUPERMARKETS IN FRANCE Type de document : Mémoire Auteurs : Chloé RAIMBAULT, Auteur Année de publication : 2020 Importance : 59 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECONOMIE SOCIALE ET SOLIDAIRE ; COOPERATIVE DE CONSOMMATION ; CONSOMMATEUR ; GOUVERNANCE DE L'ENTREPRISE ; ONGRésumé : “If we don't want everyone to return to the hypermarket system (...) we must try to organize the system as intelligently as possible.”– Charles Gordon, communication manager at La Cagette. Indeed, the cooperative supermarkets have unique practices (horizontal governance, triple roles of the client…) that question the classic way of consumption in France. This model based on human beings is far from the standardized hypermarkets and also more inclusive than the small organic shops. However, they remain relatively undeveloped in comparison with others points of sales on the French territory. This paper explores the current position of the French consumers about these new projects and the perspectives and challenges of existing cooperative supermarkets. To this end, we provide first an analytical review about the cooperative system in the context of a more empowered customer. Based on the analysis of surveys and interviews, we will underline the wide potential of these kind of projects in France, but also their human and environmental dependence. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531704 The Evolution of “Beauty Feminine Conceptions” and “Body Image” in a Digital Era: Generation X and Millenials face to the Fashion Industry / Marine AUDRENO / 2020
Titre : The Evolution of “Beauty Feminine Conceptions” and “Body Image” in a Digital Era: Generation X and Millenials face to the Fashion Industry Type de document : Mémoire Auteurs : Marine AUDRENO, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; WEBMARKETING ; FEMME ; BEAUTERésumé : To answer this research question, I decided to run a qualitative research including two types of data collection: In-depth interviews and Netnography. The analysis of these data led me to three different interesting findings, articulated with each other. First, I discovered that Generation X and Millennials do not possess the same conception of feminine beauty. If it’s true that from Generation X members’ point of view feminine beauty is synonym of a single ideal: tall, thin and slim woman (like Victoria’s Secrets models); on the other side Millennials do privilege several “standardS” of beauty. According to Millennials, Feminine Beauty needs to be plural in fashion, like demonstrated by the brand Savage x Fenty. Besides, if these two groups possess different conceptions of feminine beauty, they all agree on the fact that, in our current environment, with movements like #metoo, the fashion industry needs to adapt its strategy in both: fashion shows and marketing campaign, by promoting concepts as “diversity” and “inclusivity”. The Body Positivity Movement truly embodies this trend and is supported by Millennials and Generation X too. Finally, last but not least, my ultimate finding turns out to be crucial for brands future. Indeed, I found that even if fashion moved forward in terms of “inclusivity”, a part of women population, belonging to Generation X, is still on the edge of fashion concern, as no identification is possible. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529851 The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020
Titre : The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? Type de document : Mémoire Auteurs : AUDOIN, SOPHIE, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MUSIQUE ; SATISFACTION ; SITE INTERNETRésumé : An observational study was conducted on Spotify to assess the excessive choice effect on streaming platforms and the role of the tools to prevent it. All the tools offered were used to analyze the user’s experience, so we started the study to analyze which needs they all answered to. We also introduced three typical users’ profiles based on the different usages they had of the platform. Furthermore, we analyzed the satisfaction rate of each of these profile with an aim to investigating how the functions offered by Spotify might allow them to avoid an excessive choice effect. The results suggest that Spotify’s functions aren’t very efficient on users with a minimal usage. But they seem efficient on regular listeners. In their case the threat of an excessive choice effect is rather among the tools themselves. Finally, these tools are very convenient for constant users and guide them perfectly to avoid any over-choice effect. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529850 PermalinkThe impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products / Khadija EL AMRAOUI / 2020
PermalinkThe impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
PermalinkThe impact of the coronavirus pandemic on the country-of-origin effect and consumer behaviour / Andrea HAMDANI / 2020
PermalinkThe impacts of augmented reality on the cosmetic shopping experience online / Marie WITTEVRONGEL / 2020
PermalinkPermalinkThe influence of CSR communication on the attitude of consumers in the sector of renewable energies / Léa DETHOOR / 2020
PermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020
PermalinkThe influence of social media marketing activities in purchase intention of millennial consumers / Brenda Joanna FAJARDO LUIS / 2020
PermalinkThe long-term impact of sport applications on consumers' motivation and physical performance / Solène CHAMPEIX / 2020
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-