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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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The SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019
Titre : The SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity Type de document : Mémoire Auteurs : François VASSEUR, Auteur Année de publication : 2019 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INNOVATION TECHNOLOGIQUE ; MACHINE ; SOCIETE DE CONSOMMATIONRésumé : Self-service technology (SST) knew the last ten years a remarkable adoption effect, linked with the generalisation of its use in the cinemas and the fast foods. It facilitated the optimisation of order taking for the customers while driving human resources toward higher added value tasks. Nevertheless, this study tends to show that the adoption of SST remains incomplete and that the human interaction is still favoured in the purchasing of top range services. Two types of questions asked to the people surveyed show that the consciousness of the customers keep preferring human interaction rather than technology whereas unconscious reactions, observed with the solicitation of personal experience, show a priority given to the optimisation allowed by SST. SST machines seem to be more and more fixed in customers habits for its current use, but its expansion toward other types of services or other industries could face another resistance phenomenon. Note de contenu : PGE: Bibliogr.P.21-23 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496420 What is the impact of the brand’s image on the adoption of the self-driving car? / Théo GENEVOIS / 2019
Titre : What is the impact of the brand’s image on the adoption of the self-driving car? Type de document : Mémoire Auteurs : Théo GENEVOIS, Auteur Année de publication : 2019 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; IMAGE DE MARQUE ; INNOVATION TECHNOLOGIQUE ; COMPORTEMENT DU CONSOMMATEURRésumé : This study underlines the impact of the brand image on the adoption process of the driverless car. 3 brands with 3 different brand images have been chosen to make an experimentation: First comes Renault, a French middle-range car manufacturer, then Audi, a German premium and technology oriented car brand and finally Google, expert in the artificial intelligence, eager to explore a new wide market such as autonomous car industry.
The study confirms the 3 brand images and highlights potential issues in customer perception of Googles. Questions about private life are evocated by respondents but the brand mainly appears has a high-tech expert. Brand image is therefore playing an important role and especially through brand trust in the adoption process. Renault is logically the brand which convince the less customers with the lowest trust and adoption score.
The study reveals that Audi is the brand perceived as the most congruent with the highest rate in term of trust in the brand, but it seems that the driverless car is more perceived as an AI product than a car which leads to reduce consequently trust of respondents while talking trust in the brand for designing a driverless car. The expertise required benefit to Google which has the highest adoption willingness score.
However, attitude toward Google seems to be highly reduced when customers are getting older. They are the ones who are the most afraid of spying image of Google and are more likely to trust car brands they know since their childhood.Note de contenu : Bibliographie p.28-29 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494621 What is the influence of Generation Y’s use of social media on their purchase intention? / Clara NANGERONI / 2019
Titre : What is the influence of Generation Y’s use of social media on their purchase intention? Type de document : Mémoire Auteurs : Clara NANGERONI, Auteur Année de publication : 2019 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLASSE D'AGE ; RESEAU SOCIAL ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUERésumé : The purpose of this paper is to examine the influence of social media marketing activities on Generation Y (Gen Y) consumers’ purchase behavior. More precisely, the study focuses on the social media choice, the online advertisement and the electronic word-of-mouth.
The study surveyed 77 Gen Y consumers (students and recent graduates) in France. The research hypotheses were analyzed via experimental approach such as independent sample t-test and one-way ANOVA test.
The study identified two key findings. First, the retailer’s presence on multiple social media platforms does not bring a competitive advantage among Gen Y users. Gen Y consumers’ purchase intention does not necessarily increase while brands are present on multiple social media platforms. Second, on social media, Gen Y users are more influenced by a single favorable opinion from an acquaintance than multiple eulogistic reviews from unknown users.
This study will help marketing managers to understand Gen Y’s consumer behavior on social media and develop a better social media marketing strategy.
This study is the first to deeply analyze the factors of influence of social media marketing strategy. In addition, it only focuses on Gen Y consumers which are the main users of social media.
Keywords – Social media marketing, Social media platforms, Online advertisement, Electronic word-of-mouth, Purchase intention, Generation Y.Note de contenu : Bibliographie p. 21-25 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494640 Amazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018
Titre : Amazon physical stores: the impact on the French consumers purchasing behavior Type de document : Mémoire Auteurs : Delphine LIM Année de publication : 2018 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
AMAZON
Management
COMPORTEMENT DU CONSOMMATEUR ; COMMERCE ELECTRONIQUE ; COMMERCE DE DETAILRésumé : The purpose of this dissertation is to: (1) identify the current shopping habits between online and traditional retail stores; (2) see the impact of Amazon physical stores on the French consumers’ purchasing behavior; (3) identify the strengths and weaknesses of Amazon according to consumers’ opinions, and give recommendations for Amazon to improve its services and attract a larger customer base. Note de contenu : Bibliogr. p. 39-41 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484422
Titre : Are digital technologies effective tools to tackle food waste? Type de document : Mémoire Auteurs : Lucie BIHOREAU Année de publication : 2018 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; ENTREPRENEURIAT ; INNOVATION TECHNOLOGIQUERésumé : This paper focuses on the application of new digital technologies (Internet of Things, applications, smart technologies) in the field of food waste management. Food loss and waste occurs at each stage of the food supply chain, from farmers to consumers. This research paper therefore explores the following research question : are digital technologies effective tools to tackle food waste? After an overview of food loss and waste through the literature review, this research paper will then focus on the solutions using digital technologies for reducing food loss and waste and present various initiatives implemented along the later stages of the FSC (consumers and retailers). It will conclude by offering an analysis of the use of these technologies in food loss and waste reduction. Reducing food loss and waste is an issue that needs to be tackled across the whole food supply chain, and if digital technologies are indeed the future of this value chain, all actors must realise that a common action must be put in place. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484657 Are generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? / Louise MACIA / 2018
PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018
PermalinkAre the purchasing intentions of counterfeit products of clubs different among fans ? / Burak TATLI / 2018
PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkCo-‐achat Versus Echange vestimentaire dans le cadre familial : une comparaison des conséquences sur la relation mère-fille / Chloé GABBAY / 2018
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