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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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Titre : The evolution of a social media music artist : from performer to brand Type de document : Mémoire Auteurs : Hugo DE VILLÈLE Année de publication : 2018 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; GESTION DU MARKETING ; COMPORTEMENT DU CONSOMMATEURRésumé : The purpose of this paper was to assess the influence social media have on the marketing of music artists and how they are perceived by their audience. The study has derived its conceptual framework from previous work done by Portal, S., Abratt, R., and Bendixen, M. (2018), Lunardo R., Gergaud O., Livat F. (2015), and Alok R.Saboo, V.Kumar and Girish Ramani (2015) with some added attributes. Theoretical developments in this paper is based based on bibliographical research (academic and professional) related to the topic. The results confirm the significance social media have on how music artists are perceived by the consumers and branded, however social media are not the prime factors of those changes but rather the catalyst of a psychological evolution on the consumers’ side and the emergence of new consumer’s needs and expectations. Note de contenu : Bibliogr. p. 23-30 Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484659
Titre : The Impact of Information Cost and Information Overload on Food Choices Type de document : Mémoire Auteurs : Carla DECRESCHENS, Auteur Année de publication : 2018 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; CONSOMMATEUR ; SANTERésumé : This research seeks to uncover whether the information cost and information overload related to food items lead consumers to unhealthy choices. The objective is to assess the efficiency of the current nutritional labels and to recommend new ways of displaying calorie information.
The results show that regardless of their food purchasing habits or their level of nutritional knowledge, each group of consumers tends to suffer from information cost and information overload to the point where they choose to ignore the nutritional labels displayed on the items they buy. The research points out the fact that a reduced amount of nutritional information, displayed in a ludic way, is more efficient than complex detailed labels when it comes to encourage healthy food choices.Note de contenu : Bibliogr. p.21 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485062
Titre : The impact of negative emotions on compulsive buying : How can negative emotions such as depression or stress have an impact on compulsive buyers ? Type de document : Mémoire Auteurs : Farah CHEHAYEB Année de publication : 2018 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; EMOTIONRésumé : Previous studies highlighted associations between compulsive buying and negative emotions such as depression or anxiety. Also, other studies brought out a relationship between negative emotions, age and gender. The main purpose of this paper was to understand the different ways that can explain the associations between those variables. Thus, the objective was to assess whether negative emotions had a mediation effect on compulsive buying and also to determine if the relationship between negative emotions and compulsive buying was moderated by demographic variables. The analysis was conducted with a sample of 218 individuals including 172 women and 46 men. The result of this analysis leaded to the conclusion that stress behaves as a mediator between age and compulsive buying. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484735 The importance of packaging in purchase and usage behavior for food products / Mégane LEMAIRE / 2018
Titre : The importance of packaging in purchase and usage behavior for food products Type de document : Mémoire Auteurs : Mégane LEMAIRE Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMBALLAGE SECTEUR ; AGROALIMENTAIRE SECTEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : The purpose of this paper was to find out the extent to which food packaging have a full part to play in influencing consumers’ purchase and usage behavior. Using a veritable digest of many academic papers, this study evaluated the impact that packaging extrinsic cues have on consumers’ quality perception and overall attitude towards a product. Qualitative data included a reading of 23 articles based on research studies. The findings were analyzed under the light of in-depth understanding of the data. Results showed that the communication exchange between the package components and the consumers lead to the acceptability of products. A large proportion of consumers focus on branding and labelling elements as well as the country-of-origin to build their own quality perception and appreciation of the food offering. The achieved results following various readings acknowledged that these major packaging characteristics give a cognitive and emotional sense to consumers making comparisons of different products and lead the purchase intention. Therefore, the role of packaging extrinsic cues in influencing consumer purchase intention is well supported, being considered as a relevant factor in explaining purchase decision. Nevertheless, a distinction must be maintained between purchase intention and purchase decision. Purchase intention do not necessarily lead to purchase decision. Firms need to keep in mind this aspect when designing packaging and contents. They can engage in substantive market testing before launching a new product to measure the impact of product attributes on consumers’ purchase behavior. Note de contenu : Bibliogr. p. 20-23 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484778 The Power of Communicating the Family Firm Status / Margarette ROSINA / Berlin : SPRINGER-VERLAG (2018)
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Titre : The Power of Communicating the Family Firm Status : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness Type de document : e-book Auteurs : Margarette ROSINA, Auteur Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2018 Importance : 202 p. (400 crédits) ISBN/ISSN/EAN : 978-3-658-19699-8 Prix : 63 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; ENTREPRISE FAMILIALE ; SCIENCE DU COMPORTEMENTRésumé : Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers. To do so, she conducts two experimental studies using a sample of 349 consumers. Using a branding perspective, the first study looks at whether consumers perceive family firm brands as more authentic and why and how this influences their buying behavior. The second study applies a consumer happiness perspective and investigates whether family firms signal prosocial behaviors related to "doing good", namely being a good employer and socially responsible, and whether this, in turn, leads to higher levels of consumer happiness when buying from family firms. Both studies indicate that the family firm status can be of strategic value for family firms. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=234605 PermalinkThe repercutions of growing consumer concerns with ethics and health on fast food chains in France / Ghita BOURASS / 2018
PermalinkPermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)
PermalinkPermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017
PermalinkPermalinkPermalinkPermalinkLe développement du Neuromarketing aux Etats-Unis et en France / Bruno TEBOUL / EDITIONS KAWA (2017)
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