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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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HOW DIGITAL CONSUMERS COUNTER THE THREAT TO THEIR PRIVACY AND SECURITY POSED BY BIG DATA / Gabriel NUNO / 2022
Titre : HOW DIGITAL CONSUMERS COUNTER THE THREAT TO THEIR PRIVACY AND SECURITY POSED BY BIG DATA Type de document : Mémoire Auteurs : Gabriel NUNO, Auteur ; Alves SIMOES, Auteur Année de publication : 2022 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; RISQUE ; SECURITE INFORMATIQUE
Entreprise
DIGITALRésumé : Nowadays, corporations have access to a tremendous amount of information about their customers, partners, and even about themselves. Consequently, there is a great demand to secure the biggest amount of data possible with the intent of making processes more efficient. Big Data is defined as high-volume and high-variety information assets, that
requires innovative methods of information processing (European Union Agency for Cybersecurity et al., 2016). When used correctly, this type of information can bring valuable
insights, that guarantee improved decision making (European Union Agency for Cybersecurity et al., 2016). The negative side of these analytical processes are undoubtedly security and privacy issues, especially for the digital consumers of this new internet-of-things era. The majority of corporations highly demands a big amount of data from their users and partners, but some processes in order to obtain that amount of information might be unethical (Kshetri, 2014). The goal of this dissertation is to analyze how consumers can be affected by those processes and ultimately evaluate their level of concern and behavior. For that purpose, two research questions were formulated: Are digital consumers aware of the privacy threats posed by Big Data? (RQ1), and What are the measures taken by digital consumers to secure their privacy and personal information? (RQ2). The practical study of the paper was conducted through a secondary analysis, where two distinct studies were examined. It was revealed that although Big Data is a recent topic in the economic environment and research community, consumers are starting to be concerned about its risks, and are implementing some protective measures. A theoretical evaluation, that addressed the main concept of Big Data analytics, its benefits and threats, and some prevention privacy techniques currently in place, was performed beforehand.Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563767 How do music streaming platforms use Data Analytics to shape musical taste of consumers? / Inés KOLLI / 2022
Titre : How do music streaming platforms use Data Analytics to shape musical taste of consumers? Type de document : Mémoire Auteurs : Inés KOLLI, Auteur Année de publication : 2022 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MUSIQUE ; ANALYSE DES DONNEES ; CONSOMMATEUR
Entreprise
IMPACT TECHNOLOGIESRésumé : This dissertation aims to understand the functioning of recommendation systems of music streaming platforms driven by data analysis and aims to measure their influence on their
users.
To answer to the following problematic “How do music streaming platforms use Data Analytics to shape musical taste of consumers ”, it was relevant to present the current context and the existing theses on the subject through a literature review. Thus, the literature review presents how the music industry is being digitized by insisting on the preponderant role of data analysis and then focuses more on the use of artificial intelligence and machine learning in the design of personalized recommendation systems. In such an innovative topic with seemingly infinite progress, it is however important to draw the boundaries to make it realistic and relevant.
To test the hypothesis drawn from this literature review, we will conduct a quantitative study to analyze the behavior of the listeners and put it in parallel with what we have learned about this industry previously.Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563770 How do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
Titre : How do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience Type de document : Mémoire Auteurs : Emma BREANT, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
BEAUTE ; COMMERCE ELECTRONIQUE ; COMPORTEMENT DU CONSOMMATEUR ; DISTRIBUTION ; WEBMARKETINGRésumé : The global COVID-19 pandemic, as well as global digitalization, have pushed retail to adapt, both in the luxury beauty sector and in cosmetics in general. The objective of this study is to highlight the impact of the evolution of retail due to increased digitalization and the COVID-19 crisis on the customer experience in the beauty sector. To demonstrate this, a qualitative study was conducted using 13 semi-structured interviews to discuss their motivation to buy beauty, then to focus on their brand experience outside the pandemic context, then their customer experience during the pandemic and finally to observe together their practice as consumers in an increasingly digital world. In this study, I observed and analyzed whether shopping habits and customer experiences in the beauty industry have changed as a result of the COVID-19 crisis, as well as the expansion of new technologies and the Internet. The literature primarily addressed the impact of digitalization in the transformation of the retail ecosystem and analyzed its benefits through the study of previous literature. With the COVID-19 crisis, retailers have made efforts to become more digital and thus better respond to the evolving way consumers consume. Consumers are increasingly seeking a safe, innovative experience that meets their testing requirements. Consumers are increasingly utilizing new smart technologies, which has a significant impact on their shopping experience expectations. Furthermore, current literature highlights what consumers expect from cosmetic brands before and during COVID-19, as well as in an increasingly digitalized world. According to studies, consumers wanted cosmetic brands to consider their changing behavior as a result of the crisis when imagining how to innovate service. Thanks to this analysis, common aspects emerge concerning the evolution of shopping habits and expectations towards retailers, but the points of view are sometimes different according to the generations. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564577 How streaming platform's feature are impacting the music listenning habits of the generation Z ? / Romain POUYES / 2022
Titre : How streaming platform's feature are impacting the music listenning habits of the generation Z ? Type de document : Mémoire Auteurs : Romain POUYES, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATION ; MUSIQUERésumé : Considered a real breakthrough for music industry, music streaming is the main way to listen to music nowadays. I t can be used on any electronic platform and can be used anywhere and at any time. The benefits of applications are numerous and provide users with an impressive music library at their fingertips.The aim of this paper is to study and investigate the consequences that streaming platforms have on the music listening habits of a generation (generation Z) through their implementation of numerous features. Streaming technology is bound to have an impact on our music listening habits and behavior.The study put forward in the paper included several hypotheses. Conviviality and musical diversity are directly related to the use of smart playlists when the emotion and sharing of music is mixed with the use of a premium version (offering a full range of features). Hypotheses on conviviality and musical diversity contexts show an impact of the use of smart playlists when premium versions do not have a direct influence on the emotion sought in the music as well as on the musical sharing. The results are different depending on the variables, but they show the purpose for which Generation Z uses streaming today and allow us to understand what is desired, what is not expected by this generation or what is not well enough developed by the platforms. This understanding thus offers clues as to how streaming platforms can develop to better accommodate the desires of Generation Z. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567377
Titre : How the concern of ecology and CSR impact customer buying intention? Type de document : Mémoire Auteurs : Mathieu PINEIRO, Auteur Année de publication : 2022 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; COMPORTEMENT DU CONSOMMATEUR ; STRATEGIERésumé : The concern for the environment is changing the way we consume. Consumers are more and more sensitive to this cause and are looking to buy differently. As for the company, it is trying to reinvent itself and improve its image by promoting CSR (Corporate Social Responsibility) concepts to the consumer. The objective of this article is to examine the impact of ecological concerns and CSR on purchase intention. A qualitative study using semi-directive interviews was conducted with 14 respondents in France. The validation of the hypotheses through the analysis of the interviews proved that ecological concerns and CSR have a real impact on the individual's behaviors related to
purchase intention. Other variables also have a significant moderating influence on this point. Recommendations were proposed to companies in order to give them the keys to carry out marketing campaigns related to CSR with high commitment.Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572766 How the conjunction of sensory and digital marketing influence consumer’s purchase experience in the fragrance industry? / Pauline BOSSON / 2022
PermalinkPermalinkPermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022
PermalinkPermalinkPermalinkA study ofthe effect of information consistency on consumers' purchase intention in the context of omnichannel marketing / Ting WANG / 2022
PermalinkSustainable fashion : between consumer behavior and purchase decision-making, the understanding and identification of sustainability in fast and premium fashion / Anaëlle GEOFFRIN / 2022
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