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Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
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Titre : Consumer behavior, Food industry, Social medias, Consumer Power : To what extent can consumers dictate the food industry? Type de document : Mémoire Auteurs : Gabriel SAYE-HOC BARNAUD, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; CONSOMMATEUR ; OPINION PUBLIQUE ; RESEAU SOCIALRésumé : The purpose of this study and seminar paper is to investigate and understand the new relationship of consumers and the brands they have always lived with.The term “relationship” also includes and implies the levers of power each faction has onto the other. This analysis will be considering an unprecedented event such as Covid-19 pandemic and its consequences. With over one year of a world crisis results, it seems that the pandemic has, indeed, broaden the gap and widen the extremes,being a powerful stimulus to change in consuming behavior.Do food companies work with customer or on the contrary are they not, imprisoned by the public opinion? Through a quantitative study gathering 164 answers, the aim is to collect the trends and the opinions among a group towards the food industry and their perception from a consumer point-of-view. This data set will provide a preview of opinion in a small portion of young adults. Despite being able to generalize and validate the research question to a higher scale, it will give a better overview on the motives of consumption habits and behaviors, especially in the pandemic.In a scientific purpose, I intend to explore every opinion in an objective and pragmatic method.However, despite being able to generalize an opinion, the aim is to look at food multinationals and especially within the western food industry data which will give a reliable answer to the research question. The social media coverage and the effect of the silent majority have already proven that they can clearly be misleading. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538584
Titre : Consumer behavior of cultural products : How does Hallyu Positive impact consumer behavior ? Type de document : Mémoire Auteurs : Ruoqi ZHANG, Auteur Année de publication : 2021 Importance : 45 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; COREE ; CULTURE ORGANISATIONNELLERésumé : This research focuses on the ethnic organizations involved about the Korean Wave, taking the Korean Wave vogue as an example, the usage of structural equation modeling and regression T-test to discover the relationship between cultural identity and gender, age, and training level. The find out about observed that: Chinese consumers’ experience of identification with Korean way of life has a advantageous have an impact on on their buying intentions for Korean products. In addition, amongst the genders, women, in particular, are extra possibly to buy Korean merchandise than men. At the equal time, it is additionally discovered that young humans and these with greater schooling are greater inclined to purchase Korean merchandise.
This lookup can carry some enlightenment to how manufacturers can "obtain consumers' "cultural recognition" in overseas markets to enhance the competitiveness of their products. It can additionally supply coaching on how a country's authorities helps and develops its very own cultural enterprise in order to structure the country's photograph and National cultural identity, and then make a contribution to the country’s merchandise exports to grant some inspiration.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538650 Consumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? / Tingyu HSU / 2021
Titre : Consumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? Type de document : Mémoire Auteurs : Tingyu HSU, Auteur Année de publication : 2021 Importance : 50 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; IMAGE DE MARQUERésumé : The popularity of the Internet allows information to be quickly spread to the world. Many brands have begun to adjust their logos to flatten to adapt to changes in the environment, improve their logos to improve communication efficiency and content display sales and reduce communication costs. The flat design can help consumers have a more consistent experience when using different devices and the flat design of the color block is simple and can be extended almost infinitely, allowing the brand to cultivate the ability to dynamically change due to the environment. However, brand renewal requires a lot of money and a period to be accepted by consumers. Many of these brands cannot get a positive response from consumers when their logo is renewed.
The main purpose of this research is to understand the study of How consumers process FMCG logo changes to flat design used in rebranding. It adopts a questionnaire survey method to conduct a questionnaire survey of consumers’ perceptions and attitudes toward brand renewal, including brand familiarity, brand involvement and attitude toward the brand prior to exposure to the logo change. The research uses SPSS statistical software to conduct discussion and analysis to understand consumers’ positive responses and attitudes towards the FMCG brand renewal. It also shows that they are interested in understanding the reasons behind the brand renewal, and there is no anxiety or anxiety about the products after the brand renewal. FMCG brand owners do not need to worry too much about consumers losing confidence in their products when updating their brand logos to flat designs. At the same time, if they can actively improve consumers’ new logo design concepts, it will be easier to gain consumer recognition. The results of this research It will be used as a reference for future FMCG brand logo update and marketing strategy research.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538652
Titre : Do emotions influence the decision-making process? and how? Type de document : Mémoire Auteurs : Morgane GUYOMAR DIT LEDAN, Auteur Année de publication : 2021 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; COMPORTEMENT DU CONSOMMATEUR ; PRISE DE DECISION ; THEORIE ECONOMIQUE
Entreprise
PUBLICITERésumé : When companies started to sell, they always looked for new ways to make his products more attractive, by cutting price, the visual, the fame or the prestige. Our current era brought with it a worldwide competition, always cheaper with the best visuals available. Thus, the growing number of offers confronted many companies, pushing them further and further in their understanding of the consumer psychology. At the end of 20th century, marketing began to work in concert with science. It relied on neuroscience and more broadly on our psychology, which is what we will see today. During its various attempts, many questions were asked about the choices that the consumer made and the mechanisms in action during a purchase. We will rely on these different experiences in order to answer the question: How works the consumer mind? Is it rational or not? And in which way is it influenced by emotion? By knowing the answers at those questions, how to influence the consumer? Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536777 Do recommendation systems only reflect consumer preferences or do they shape them? / Alexandre CONSTANT / 2021
Titre : Do recommendation systems only reflect consumer preferences or do they shape them? Type de document : Mémoire Auteurs : Alexandre CONSTANT, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ANALYSE QUANTITATIVE ; COMPORTEMENT DU CONSOMMATEUR
Entreprise
NETFLIXRésumé : This research work seeks to discover if recommendation systems can influence the preferences of their users or not.
It turns out that the phenomenon of personalization using recommendation algorithms is quite well known by users and that many of them use it. There is an influence of these systems on the content watched but especially on the quantity. The sample of people interviewed recognizes that these recommendation systems can isolate individuals in the long run and lock them into their dominant preferences. Many of them think that the use of recommendation systems is rather beneficial for the user because it allows quick access to content likely to please him, but that it can eventually jeopardize creativity and diversity in series or movies productions.
If it is difficult to say clearly if recommendation systems can shape the preferences of their users, it is undeniable that they have an influence on their consumption and that in the long term, in several years, they will perhaps have more measurable consequences on the generations that have grown up with platforms like Netflix.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538656 Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
PermalinkPermalinkEffects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. / Héléna DIJON / 2021
PermalinkPermalinkA l’ère du digital, sur un marché où la concurrence est rude et abondante, quelles sont les stratégies marketing digitales utilisées par les Pure Players et comment parviennent-ils à fidéliser leur clientèle ? / Anaëlle PILARD / 2021
PermalinkFrench Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? / Eléonore BUTTIN / 2021
PermalinkPermalinkHow could a company take advantage from the interaction adolescent-parent in the purchase decision making for school supplies ? / Agathe VISSAC / 2021
PermalinkHow Covid-19 influenced the shift in marketing strategies of the luxury residential real estate sector: Case of India. / Rena VORA / 2021
PermalinkHow did spirits brands impact cocktail consumption and culture through brand ambassadors? / Bastien MICHAUD / 2021
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