Mots-clés
Management > ETUDE DE MARCHE > CONSOMMATEUR > COMPORTEMENT DU CONSOMMATEUR
COMPORTEMENT DU CONSOMMATEURSynonyme(s)Habitude de consommation ;Comportement d'achat Avis consommateurVoir aussi |
Documents disponibles dans cette catégorie (1191)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : How do CSR labels on FMCG packaging influence consumer perception? Type de document : Mémoire Auteurs : Alan LOBO, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; EMBALLAGE ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : In today's society, societal issues are becoming increasingly important. Today, more than ever, consumers pay particular attention to their consumption, to the products they buy and especially to the direct and indirect consequences of their purchases. Whether it is for health reasons, for the environment or for working conditions, consumers are becoming aware that their purchase can have an impact and consequences. Given the growing importance of these issues, brands and marketers have been multiplying the labels and mentions on consumer product packaging lately. These initiatives are often part of a more global corporate policy called "corporate social responsibility" (CSR). A qualitative study was therefore conducted to try to understand how consumers perceive these different CSR elements on the packaging. It seems that these mentions reassure consumers and generate a positive effect of quality on the product. On the other hand, the multiplication of these labels seems to have an impact on the perception of the product's price and may tend to scare consumers away from conventional references. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538471
Titre : How do organic cosmetic products create social value for customers? Type de document : Mémoire Auteurs : Juliette DOUDET, Auteur Année de publication : 2021 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGRICULTURE BIOLOGIQUE ; BEAUTE ; COMPORTEMENT DU CONSOMMATEUR ; COSMETIQUE ET PARFUMERIE SECTEUR ; VALEUR AJOUTEERésumé : The purpose of this dissertation is to understand if organic cosmetics are used to signal social identity, class or status and in what way but also if people are influenced by the opinion of others when purchasing those products. It would help marketing managers to understand how to represent organic cosmetics consumers in their communications. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538668
Titre : How does co-creation create value for slow-fashion customers? Type de document : Mémoire Auteurs : Justine LACROIX, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MODE ; RESEAU SOCIALRésumé : This paper will contribute to the very few existing research on co-creation within slow-fashion companies. More specifically, we will focus our efforts on finding out which benefits co-creation processes bring to customers, by which processes co-creation create value for customers and what type of value is involved. Therefore, our research question is the following: How does co-creation create value for slow-fashion customers? To answer this question, we led a qualitative study whose result was that co-creation in slow fashion creates five types of value for consumers through different processes Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538670 How does the relationship between travel influencers and their followers, through social media, influence consumer behavior on current societal issue? / Clémence CHAMBEYRON / 2021
Titre : How does the relationship between travel influencers and their followers, through social media, influence consumer behavior on current societal issue? Type de document : Mémoire Auteurs : Clémence CHAMBEYRON, Auteur Année de publication : 2021 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INFLUENCEUR ; RESEAU SOCIAL ; TOURISME SECTEURRésumé : This article explores the way in which travel influencers influence consumers in terms of social issues in their purchasing behavior in the tourism sphere. This study will therefore focus on travel influencers present on social media, and particularly on the social media Instagram, as well as on their followers.
The objective of this article is to help travel influencers to understand the expectations of consumers, of their followers regarding social themes so that they can know if they are in
adequacy with them or if they must adjust. Indeed, the objective is to guide travel
influencers in their content creation strategy that they will share on social media so that
they meet consumers' expectations, that they grow their community and therefore their business. This article aims to be a tool in their trade to help them progress. The other objective is on the consumer's side since he will be able to know the point of view of the travel influencers on this research question as well as to see if these opinions are shared or not by the other consumers.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538662 How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? / Mathilde LEGAUT / 2021
Titre : How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? Type de document : Mémoire Auteurs : Mathilde LEGAUT, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; START-UP ; INNOVATION ; COMPORTEMENT DU CONSOMMATEUR ; AGROALIMENTAIRE SECTEURRésumé : This thesis aims to analyze and understand the different emerging food trends in France, and what are the challenges for companies, but also to show the influence of startups on these behavioral changes. This thesis will focus on the new consumption habits (bulk, local, organic, zero waste, etc.) that have emerged as a result of environmental awareness and have been taken over by numerous startups. Leaders in this movement, startups are leading the way and pushing large companies to follow the movement, which is not always easy. So the problematic of this thesis is about : How the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption ? Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538468 How to adapt the experiential offer of hypermarkets in order to counteract the decline in their frequentation? / Louis MAGNIANT / 2021
PermalinkHow to build a music social ecology, based on user participation and emotional marketing / Shumin HOU / 2021
PermalinkPermalinkPermalinkL’impact des emballages écoresponsables sur le comportement du consommateur. / Kablan Marc-Olivier DANOMAH / 2021
PermalinkImpact of green marketing in agribusiness and consequences on its customers in France / Clara SAVY / 2021
PermalinkPermalinkInlcusion and diversity in doll toy industry - How far should the doll toy industry be focused on diversity and inclusion-oriented products for enhancing customer brand experience? / Glennys Margarita PARRA NIETO / 2021
PermalinkDe l’interêt de bâtir sa stratégie sur la fidélité client Etat des lieux et nécessité d’évolution des programmes de fidélité de la grande distribution / Charles GAUCHER / 2021
PermalinkLa livraison du dernier kilomètre: une approche durable dans le secteur du commerce électronique. Les clients du commerce électronique changent-ils leur mode de livraison préféré du dernier kilomètre en fonction de son impact sur le développement durable? / Mandy WOLF / 2021
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-