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Titre : The video streaming industry confronted to an impalpable pollution Type de document : Mémoire Auteurs : Robin PERROT, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
VIDEO ; POLLUTION ; SCIENCE COGNITIVERésumé : Video streaming services have invaded our daily lifes. Today Netflix claims nearly 140 million customers, and thanks to account sharing the number of real users is certainly much higher. Other services are already well established such as Amazon Prime Video or OCS in France. And now new mastodons are entering the streaming market, such as Apple and Disney. In the case of Disney, the success is already total with a record of 10 million subscribers on the first day of launch in the United States and Canada. Consuming streaming has become a habit, but a habit that pollutes.
The aim of this study is to show the public's lack of awareness of this pollution, its consequences but also the solutions to be found.
Nearly 94 responses were collected to answer the hypotheses we have highlighted. All of them have been positively verified, demonstrating the population's lack of knowledge on this subject, the lack of involvement on the subject but also the vision of the population regarding the actors who must commit themselves to solve this problem.
Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529193 Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? / Sébastien CIMPERMAN / 2020
Titre : Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? Type de document : Mémoire Auteurs : Sébastien CIMPERMAN, Auteur Année de publication : 2020 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MEDIA ; INTERNET ; STRATEGIERésumé : The French media industry is one of the oldest and the most accomplished media industries in the world with a much-diversified panel of actors. The written press, the radio and the television – the three main traditional Medias – are deeply anchored in the day-to-day life of French people. Yet, regarding to the 90s, all of them are facing a significant disavowal and distrust from the consumers, being accused of making distorted speeches and delivering biased information. At the same time, they also have to face the emerging strength of the internet and the social Medias who appear to be an alternative and their direct competitors as new vectors of communication.
Traditional Medias are facing a very critical situation as it triggers a huge decrease in their audience: the less audience there is, the less it can be monetized and generate revenues. In fact, for the first time in 2019, the revenues of traditional Medias – coming from the advertisement – were not able to cover their fixed costs. Their business model is threatened by social Medias, which propose a new approach to the business: this leads to a historical transfer of value in terms of media budgets from the traditional media spaces to the internet media spaces. This trend seems to be unstoppable and makes experts say that traditional Medias will die with their audience if they do not suffer any change in their business model.
However, the television, the radio and the written press are developing different strategies to go ahead in this industry and face those challenges. The television is delinearized, the press becomes numerical and the radio launches their shows in podcasts to adapt to this mutating industry. In addition, social Medias have allowed the emergence of dangers like that of the fake news, a huge drama in our society. Because of this, the role of traditional Medias appears to be even more important now that they have become sponsors of the dissemination of verified and truthful information.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529819
Titre : Does narcissism affect influencers’ success? Type de document : Mémoire Auteurs : Fares LANOUAR, Auteur Année de publication : 2019 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; MEDIA ; PSYCHOLOGIE ; SITE INTERNET ; CHEF D'ENTREPRISERésumé : Narcissism corresponds approximatively to what an influencer needs to do to be successful. The concept of narcissism is always followed by ideas such as charisma and self-promotion. It looks like being narcissistic helps influencers attract followers and stay on the top of the charts. Since influencers must always create new contact and share their personal lives with their followers, narcissism can be an advantage to them. The question that we ask ourselves in this research is to know if narcissism affects influencers’ success. Are influencers narcissists to perform that well in exhibiting their lives to their followers? We will ask ourselves this question in the following research. Note de contenu : Msc Marketing French Excellence: Bibliogr: P. 35-37 Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503730 Factors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019
Titre : Factors affecting people’s behaviour towards environmental campaigns using social media in India Type de document : Mémoire Auteurs : Nikhil SHARMA, Auteur Année de publication : 2019 Importance : 47 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDE ; CAMPAGNE PUBLICITAIRE ; PROTECTION DE L'ENVIRONNEMENT ; COMPORTEMENT DU CONSOMMATEUR ; MEDIARésumé : The study on “Factors affecting people’s behaviour towards environmental campaigns using social media in India” was done by conducting an online survey through a questionnaire consisting adequate questions and analysing responses in the Western part of India. The main motive of the study is,
• To know the factors responsible for changing behaviour in consumers towards environmental campaigns through the social media platform.
• To know the key marketing strategies focused on environmental campaigns in India.
A survey-based empirical study consisted responses given by 63 respondents are studied and suggestions were made in order to understand the behaviour of Indian people towards environment. The consumer habits on social media platforms were studied in association with environmental campaigns to understand the major reasons and triggers for their change in behaviour. The results of the study show that consumers on social media had positive association if they are more aware of the campaigns. Consumer behaviour was mainly affected by the family and friend’s association with the campaigns and recall about the past campaigns. Finally, the research concludes by giving recommendations on factors responsible for this behaviour and how to engage with different types of audiences by social media marketing and also by having more presence of environmental campaigns on various social media platforms.Note de contenu : MSc In Marketing French Excellence: Bibliogr: P.45-47 Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503044
Titre : How can luxury fashion brands build authenticity via Instagram? : The case of Simon Porte Jacquemus Type de document : Mémoire Auteurs : Quentin BRUMARD, Auteur Année de publication : 2019 Importance : 48 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARQUE ; MEDIA ; SITE INTERNET ; STRATEGIERésumé : In the overall trend of social media used by brands as part of their communication strategy, Instagram has differentiated itself by the quality of the messages shared on the platform and became the first social media of the luxury fashion brands. In the meanwhile, insights of users state that there is a lack of authenticity on social media and especially on Instagram. Indeed, brands and influencers are reproached to stage their life too much and convey an image of themselves which is too dreamy and artificial. In parallel, authenticity is at the core of luxury fashion brands and one of the values they want to communicate the most. To that regard, we are facing a kind of dilemma which consists in the paradox that luxury fashion brands want to communicate authenticity, using their favourite social media Instagram which is reproached to be inauthentic. On the other hand, we have the Jacquemus luxury fashion brand, well embodied by his creator Simon Porte Jacquemus who is creating a thundering effect on the fashion sphere. Beside the very nice critics he received after each of his clothes collections, Simon Porte Jacquemus is highlighted and renowned for his Instagram page. Indeed, Simon uses his Instagram account either to promote his brand or to publish personal posts about his life. He is an exception in the fashion industry to use this social media this way and people talk a lot about this. Few papers have been written on it and many fashion critics or more random people state that the Jacquemus brand is authentic and that this authenticity is conveyed through his Instagram page. Note de contenu : PGE: Bibliogr.P. 26-27 Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497667 HOW DO LUXURY BRANDS SHOULD ENGAGE WITH MILLENNIALS ON SOCIAL MEDIA VIA THE BRAND CONTENT? / Jasmine CHORTANI / 2019
PermalinkPermalinkWhat are the motivational factors that encourages young consumers into purchasing luxury goods? / Angélica BAEK / 2019
PermalinkYearbook Shortlist / Boulogne-Billancourt : CB news (2019)
PermalinkDigital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / Axel De SAINT VINCENT / 2018
PermalinkHow can video branded-content be shaped to increase brand engagement on YouTube? / Adèle SCHWANNER / 2018
PermalinkL'information télévisée à l'épreuve du numérique. Faut-il sauver France Télévisions ? / Robin LE PRETRE / 2018
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