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Titre : The Interpersonal Communication Book : Global Edition Type de document : e-book Auteurs : Joseph A. DEVITO Mention d'édition : 15th ed. Editeur : Harlow : PEARSON Année de publication : 2018 Importance : 430 p. Prix : 68 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMMUNICATION NON VERBALE ; CONFLIT ; CULTURE ; RELATIONS INTERPERSONNELLESIndex. décimale : 222.55 COMMUNICATION Résumé : The Interpersonal Communication Book provides coverage of interpersonal communication, blending theory and research with practical skills. Author Joseph DeVito utilizes the concept of choice as the philosophical foundation of his narrative, emphasizing how the choices individuals make will influence their relationships and the effectiveness of their messages. The 15th Edition has been updated with new topics and additional coverage of the impact that the proliferation of social media has had upon interpersonal communication throughout the world. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535224 The Sage handbook of social media / Jean BURGESS / SAGE PUBLICATIONS LTD (2018)
Titre : The Sage handbook of social media Type de document : Livre Auteurs : Jean BURGESS ; Alice E. MARWICK ; Thomas POELL Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 637 p. ISBN/ISSN/EAN : 978-1-4129-6229-2 Prix : 120 € Langues : Anglais (eng) Mots-clés : Management
MEDIA ; COMMUNICATIONIndex. décimale : 222.75 MEDIA Résumé : The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=312670 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6221 222.75 BUR Livre Library Campus de Rouen Salle de lecture Disponible The storyteller's secret / Carmine GALLO / MACMILLAN (2018)
Titre : The storyteller's secret : How TED speakers and inspirational leaders turn their passion into performance Type de document : Livre Auteurs : Carmine GALLO Editeur : MACMILLAN Année de publication : 2018 Importance : 288 p. ISBN/ISSN/EAN : 978-1-5098-1476-3 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management
CHEF D'ENTREPRISE ; COMMUNICATION ; COMMUNICATION ORALE ; COMMUNICATION PAR L'IMAGE ; ENTREPRENEURIAT ; LEADERSHIPIndex. décimale : 222.15 COMMUNICATION ORALE Résumé : How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics? They told brilliant stories. Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever. In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours? Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230990 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J4809 222.15 GAL Livre Library Campus de Rouen Carrières Disponible Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)
Titre : Advertising, Promotion, and Other Aspects of Integrated Marketing Communications Type de document : Livre Auteurs : Craig J. ANDREWS Mention d'édition : 10th ed. Editeur : CENGAGE LEARNING Année de publication : 2017 Importance : 635 p. ISBN/ISSN/EAN : 978-1-337-28265-9 Prix : 70 EUR Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; MARKETING ACHAT ; MARKETING DIRECTIndex. décimale : 125.55 PUBLICITE Résumé : Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497676 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 056372 658.802 AND Livre Library Campus de Reims Salle de lecture Exclu du prêt J6521 125.55 AND Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 15/09/2021 Comment les plateformes de financement participatif de dons peuvent-elles être un outil de communication interpersonnel basé sur la confiance lors de la phase de lancement de projet ? / Eugénie MOY / 2017
Titre : Comment les plateformes de financement participatif de dons peuvent-elles être un outil de communication interpersonnel basé sur la confiance lors de la phase de lancement de projet ? Type de document : Mémoire Auteurs : Eugénie MOY, Auteur Année de publication : 2017 Importance : 65 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
FINANCEMENT PARTICIPATIF ; COMMUNICATION ; CONFIANCERésumé : Ce mémoire parle parle de l'impact des plateformes de financement participatif en termes de communication. Une communication interpersonnelle qui est basée sur une relation de confiance-engagement. Programme : Tema Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230475 La communication et l’efficacité du storytelling pour les marques du secteur du luxe sur leurs consommateurs. / Margaux TREVISAN / 2017PermalinkCommunication des organisations publiques / Martial PASQUIER / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2017)PermalinkCommunication et publicité / Claude CHEVALIER / CHENELIERE EDUCATION (2017)PermalinkDynamisez votre posture commerciale - Et gagnez en influence / Jacques PHOEUN / PARIS : DUNOD EDITEUR (2017)PermalinkEssentials of Organizational Behavior / Stephen P. ROBBINS / Pearson (2017)PermalinkPermalinkLes industries culturelles et créatives face à l'ordre de l'information et de la communication / Bernard MIEGE / PU de Grenoble (2017)PermalinkIntegrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkMarketing 4.0 : le passage au digital / Philip KOTLER / DE BOECK (2017)PermalinkMarketing Management / Philip KOTLER / PEARSON FRANCE (2017)PermalinkEn quoi l’émergence de nouvelles tendances publicitaires telles que le Femvertising et la publicité sur les handicaps ont-elles un impact sur la perception du client, de la marque ainsi que de la société ? / Shauna CLANCY / 2017PermalinkRapport de stage gagnant! Du TPE aux Stages à l'Université / Lydia LEYLETER-REINERT / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2017)PermalinkThe practice of public relations / Fraser P. SEITEL / Harlow : PEARSON EDUCATION LIMITED (2017)PermalinkWhen politics meet the Digital Edge / Alexis CHEVALLOT / 2017PermalinkArt et marketing / Rafael DE GARAY / ARS VIVENS (2016)PermalinkBrand success / Marc DRILLECH / [Limoges] : FYP (2016)PermalinkLa communication responsable / Alain LABRUFFE / Paris : AFNOR (2016)PermalinkComportements humains et management / Pearson (2016)PermalinkLes enjeux des marques de Luxe à l'ère du digital / Morgane MORGAT / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2016)PermalinkEssentials of organizational behavior / Stephen P. ROBBINS / Harlow : PEARSON EDUCATION LIMITED (2016)Permalink
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