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Counterfeiting in the luxury sector / Laura COURANT / 2023
Titre : Counterfeiting in the luxury sector Type de document : Mémoire Auteurs : Laura COURANT, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; CONTREFACON ; POUVOIR D'ACHATProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581748 Purchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers / Charlotte POULIQUEN / 2023
Titre : Purchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers Type de document : Mémoire Auteurs : Charlotte POULIQUEN, Auteur Année de publication : 2023 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONTREFACON ; PRODUIT DE LUXE ; CONSOMMATEURProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581734 What are the consumption experiences assocciated with online purchases of counterfeit perfumes, and what are the motivations and factors that could influence this practice among consumers ? / Mélissa LESAGE / 2023
Titre : What are the consumption experiences assocciated with online purchases of counterfeit perfumes, and what are the motivations and factors that could influence this practice among consumers ? Type de document : Mémoire Auteurs : Mélissa LESAGE, Auteur Année de publication : 2023 Importance : 41 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONTREFACON ; COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNET DES OBJETSProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581747 "How to counterfeiting modifies buying behavior in terms of experience and brand relationship" ? / Jean FUSIER / 2021
Titre : "How to counterfeiting modifies buying behavior in terms of experience and brand relationship" ? Type de document : Mémoire Auteurs : Jean FUSIER, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; CONTREFACON ; MARQUE ; RELATIONRésumé : According to the National Institute of Industrial Property (a French public and administrative establishment) in charge of working for the economic development of companies on the territory by organizing and managing the registration and deposit of industrial property titles (trademarks, patents, models, drawings);Counterfeiting is defined as the imitation, copying or use of an intellectual property right, in whole or in part, without the prior authorization of its owner.This phenomenon is a major economic and social issue as it spares no sector; food, cosmetics,ready-to-wear, automotive and even medical. It is also on the rise; according to the French authorities,the number of customs seizures is constantly increasing.The extent of the phenomenon demonstrates a certain demand on the part of consumers, whether or not it is expressed with full knowledge of the facts. For several years now, several researchers have been studying this demand to understand it, to theorize about it and to highlight the various consumer behaviors in relation to counterfeit products.I decided to focus on luxury brands because they are the main targets of counterfeiting, due to their popularity. Based on a quantitative study carried out on 30 people and on an analysis of the existing literature on this subject, we will try to better understand consumer behavior, their motivations and thought processes that lead them to buy counterfeit products. We will also explore the relationship between consumers and the legitimate and counterfeit brands, and the possible effects of counterfeits on the consumer's relationship with the legitimate brand. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539129 Between fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? / Allan KARSENTY / 2020
Titre : Between fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? Type de document : Mémoire Auteurs : Allan KARSENTY, Auteur Année de publication : 2020 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATION ; CONTREFACON ; FRANCE ; IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEURRésumé : The purpose of this paper is to understand and analyze how luxury consumers perceive luxury brands despite the existence of counterfeit goods. Counterfeiting is a delicate, if not taboo, subject, but does it really change the image that consumers have of luxury brands?
Design/Methodology/Approac: 8 French luxury consumers, 4 women and 4 men, between 23yo and 60yo, were interviewed using a semi-structured interview.
Findings:As complex as it is to define what is luxury and what is counterfeiting, the first idea is that, generally speaking, people think that counterfeiting can have, potentially, an impact on luxury brands. But in reality, there are many reasons why counterfeiting does not change the perception that luxury consumers have of luxury brands. Counterfeiting can sometimes even have a positive impact.
Originality/Value: This research attempts to show that counterfeiting does not have as much impact on luxury brands as is generally imagined.
Research limitations: Too small sample that does not allow generalizable conclusions to be drawn on a larger scale.Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529782 How do social media increase intention to purchase counterfeit goods online? / Elsa MICHARD / 2020PermalinkHow does the sense of belonging to an online community influence the purchasing intention of counterfeit product? / Margaux STEFANSKI / 2020PermalinkPermalinkWhy do some customers buy counterfeit luxury goods exclusively when travelling? / Arthur GUILLEMOT / 2020PermalinkAre the purchasing intentions of counterfeit products of clubs different among fans ? / Burak TATLI / 2018PermalinkCode de la propriété intellectuelle 2018 / Dalloz (2018)PermalinkPermalinkCode de droit économique / Grégory RENIER / Bruxelles : LARCIER (2017)PermalinkCode de la propriété intellectuelle / Paris : DALLOZ (2017)PermalinkDroit anglo-américain des propriétés intellectuelles / Pascal KAMINA / LGDJ (2017)Permalink
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