| Titre : |
How will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. |
| Type de document : |
Mémoire |
| Auteurs : |
Léa DOS REIS SILVA, Auteur |
| Année de publication : |
2022 |
| Importance : |
37 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
AUTOMOBILE SECTEUR ; ECOLOGIE ; INDUSTRIE DU LUXE SECTEUR ; PARC AUTOMOBILE ; TRANSITION ENERGETIQUE
|
| Résumé : |
This study is related to the luxury automotive industry. Its purpose is to investigate the impact of Covid-19 on this sector and what will drive the future of the luxury car industry in the following years. More precisely, this research will demonstrate to what extent the customers’ expectations and the sustainability topic will impact the future of this industry. Thus, the research question is “how will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era?”.
To investigate this question, a qualitative method was used with semi-conducted interviews to collect data. In total, 12 people were interviewed. Those people are luxury car owners and most of them gave detailed answers, as they are passionate about cars and trends in the car industry. Indeed, the first questions of the interview aimed to determine the knowledge and interest of consumers on major topics such as the luxury car industry, the luxury sector in general and sustainability. Then, themes such as the electrification of the luxury industry, their customer journey in the luxury car industry, the personalization of cars and the increase of the artificial intelligence in this sector were mentioned.
As a result, this study is based on a combination between the existing literature and the perception and desires of customers. It gives good insights on the future of the luxury automotive industry. The growing interest towards the electrification and alternative possibilities will take even more importance in the future. The expected customer journey has already shifted with the Covid-19 and is expected to change in the future years, with the growth of digitalization at all levels. Personalization will also become very important. And the use of artificial intelligence and technologies in the next luxury cars are expected, as it will raise comfort and security. |
| Programme : |
MSc Luxury Marketing |
| Permalink : |
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