Mots-clés
Documents disponibles dans cette catégorie (648)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Mémento Droit commercial 2023 / Editions Francis Lefebvre (2023)
Titre : Mémento Droit commercial 2023 Type de document : Livre Editeur : Editions Francis Lefebvre Année de publication : 2023 Note générale : Langues : Français (fre) Mots-clés : Management
DROIT DES OBLIGATIONS ; ENTREPRENEURIAT ; VENTERésumé : D’une richesse sans pareil, le Mémento Droit commercial explore de très nombreux sujets répondant aux préoccupations de l’entreprise et de ses conseils : droit des obligations, contrats d’affaires (accords de distribution, vente, sous-traitance, etc.), baux commerciaux, fonds de commerce, responsabilité, droit des biens, propriété intellectuelle, crédit, sûretés, effets de commerce, recouvrement des créances procédures collectives, arbitrage, etc. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=580543 What are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023
Titre : What are the problems encountered during the sales journey with french local government ? Type de document : Mémoire Auteurs : BALOUZAT, AMAURY, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; TECHNIQUE DE VENTE ; VENTEProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581879 How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
Titre : How phygital strategies can transform the customer experience into a purchase in the luxury sector? Type de document : Mémoire Auteurs : Léa NOËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; ENSEIGNE ; MARKETING EXPERIENTIEL ; VENTE ; VENTE A DISTANCE ; WEBMARKETINGRésumé : We are currently living in a digital era, where everything can be done thanks to an Internet connection. This also applies to purchase, people can order food, clothes and even luxury goods with fingertips, anywhere and at any time. Thus, it may represent a challenge for luxury brands as the compatibility between luxury and digital is not obvious, due to completely different features. The covid-19 pandemic reinforces the changes in the purchasing behavior and, even for luxury goods, ordering online became a norm. This paper is based on the academic research which focused on the new way of purchasing related to digital. However, a qualitative approach completes this study by giving insights on what luxury consumers think about this specific industry and about the addition of digital means in the physical store. The aim is to see what phygital strategy should be implemented in luxury stores in order to trigger the purchase. Currently, many consumers are looking for experiences to live through a brand, especially in luxury which a sector strongly linked to the dream. This paper can be useful for luxury brands in order to know if digital tools have an impact on the desire to buy a product and thus define the right phygital strategy to transform the customer experience into a purchase. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564584 How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? / Anthony LAVOINE / 2022
Titre : How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? Type de document : Mémoire Auteurs : Anthony LAVOINE, Auteur Année de publication : 2022 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
VENTE ; INTELLIGENCE ARTIFICIELLERésumé : As new digital technologies in general, Artificial Intelligence is developing rapidly and is being implemented in business processes. It makes them evolve. The objective of this study is to demonstrate the impacts of using AI tools and the evolution it brings on the salesperson’s role, during the B2B prospecting phase of adaptive sales. This is a subject that concerns all business students. The role of the salesperson, its evolution and the cohabitation with technology are job’s aspects that we will experience when we will begin our professional career. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574486 Less is more: To what extent does minimalist packaging attract consumers? / Ophélie FRANCOIS / 2022
Titre : Less is more: To what extent does minimalist packaging attract consumers? Type de document : Mémoire Auteurs : Ophélie FRANCOIS, Auteur Année de publication : 2022 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ESTHETIQUE INDUSTRIELLE ; PRODUIT ; VENTE ; CLIENTRésumé : Apple's former Design Chief, Jony Ive, described his work in this way: "My work is all about simplicity". Simplicity, sophistication, and practicality are indeed the foundations of Apple, both in its design and in its use, making it the number one most valuable brand according to Forbes for a decade. In this way, Apple has given the minimalist design a new lease of life and raised consumer awareness about it (Huang, 2019). Indeed, for several years, minimalism has been increasingly present and facing a growing success among consumers. For example, 78% of Millenials prefer consumption that tends towards minimalism (Weinswig, 2016). Minimalism can be defined by a very simple phrase of the minimalist architect, Ludwig Mies Van der Rohe, which is: 'Less is more’. Minimalism thus focuses mostly on the different elements of design such as colors, shapes, lights, and raw materials (Jinglong, 2014) to gain value through simplicity. Thus, in the various markets, whether food, cosmetics, or household products, minimalist has become a real trend and is being reflected in the packaging, which is becoming increasingly minimalist. It is taking shape both in established brands such as Kellogg's which has redesigned its cereal packaging and in new brands such as Typology and Spring (Appendix 1). As the role of packaging has evolved from transporting and preserving from prehistoric times to the 19th century, to gradually taking on informative and marketing proportions such as seducing, selling, differentiating, communicating, and making money (Appendix 2), it has become an important issue for brands. Indeed, it represents a unique communication mode for them to convey the advantages of their product, their positioning and brand image, and even their commitments. Packaging acts like a "silent salesman" (Rod, 1990). It is through these attributes that consumers, in a few seconds, choose to buy such or such packaging. As a consequence, the packaging must be as impactful and attractive as possible. Therefore, this study aims to assess the impact and attractiveness of packaging on consumers, but not just any kind of packaging: minimalist packaging. We would like to know if it really adds value for consumers and attracts them, and if so, to what extent. This study will also be a way to see if minimalist packaging represents a real opportunity for brands to differentiate themselves and a threat to those who continue to market non-minimalist packaging. As a first step, we will study different literature reviews about packaging and minimalism, from which we will gather certain learnings to orient our study hypotheses which are: consumers are more likely to buy minimalist packaging than non-minimalist packaging (H1), minimalist packaging vehicles simplicity, authenticity, and quality (H2), minimalist packaging vehicles sustainability (H3), minimalist packaging vehicles sophistication and luxury (H4). Secondly, we will test these hypotheses by a quantitative approach which will help us to collect the data thanks to a Qualtrics questionnaire to analyze it in Excel. Finally, in the third part, we will discuss the managerial implications, the limits of this study, and the scope of future research Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572748 PermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022PermalinkThe key trends of sustainability that Ecuador face to be part of the French Market in the cocoa industry as a raw material / Andrea MARTÍNEZ / 2022PermalinkCarménère and Heritage: The New Boosters of Chilean Wine Exports? / Daniel COUSINO PARADA / 2021PermalinkContemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)PermalinkData analytics at the service of sales forces during customers visits step: an improved business efficiency for FMCG companies / Clara DIVERSI / 2021PermalinkHow did US-China trade war affect African economy? / Aditya PATANKAR / 2021PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021PermalinkInternationalisation des PME situées en milieux ruraux / Pauline PELLETIER / 2021PermalinkPermalinkInfluence of Augmented Reality on the Buying Decision Online / Maude SEMMOUNE / 2020PermalinkSuccessful International Negotiations : A Practical Guide for Managing Transactions and Deals / SPRINGER-VERLAG FRANCE (2020)PermalinkThe value of luxury companies / Adèle SIGWALT / 2020PermalinkPourquoi la croissance du marché de l’art ne profite-t-elle pas aux petites et moyennes galeries, et quelles stratégies peuvent-elles mettre en place ? / Paola BOSSI / 2019PermalinkPrincipes de l'économie / N. Gregory MANKIW / Bruxelles : DE BOECK (2019)PermalinkSelling and Sales Management / Pearson (2019)PermalinkComment la Norvège utilise-t-elle des stratégies marketing pour devenir l’exportateur incontournable de saumon en Europe ? / Noémie SCHNEBELEN / 2018PermalinkComment les vins A.O.P de Bordeaux peuvent-ils réussir leur stratégie d’exportation en Pologne ? / Anthony CHARNAY / 2018PermalinkDoing Business in Europe / Gabriele SUDER / SAGE PUBLICATIONS LTD (2018)PermalinkGénération TAFTA / Christian DEBLOCK / PRESSES UNIVERSITAIRES DE RENNES (2018)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26