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Titre : Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece 2019 Type de document : e-book Auteurs : Androniki KAVOURA ; Estathios KEFALLONITIS ; Prokopios THEODORIDIS Editeur : Springer Année de publication : 2020 Importance : 1074 p. ISBN/ISSN/EAN : 978-3-030-36126-6 Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; MARKETING CULTUREL ; MARKETING STRATEGIQUE ; TOURISME ; WEBMARKETINGRésumé : This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=508479 The marketing strategies promoting Community-Based Tourism / Maude OLIVIER / 2020
Titre : The marketing strategies promoting Community-Based Tourism : Promoting community-based tourism as a sustainable alternative to mass tourism Type de document : Mémoire Auteurs : Maude OLIVIER, Auteur Année de publication : 2020 Importance : 57 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TOURISME ; DEVELOPPEMENT DURABLE ; IMPACT PUBLICITAIRE ; VOYAGE TOURISTIQUERésumé : The objective of this seminar paper is to study a form of alternative and sustainable tourism called community-based tourism and to see how can community-based tourism be promoted and marketed as a sustainable alternative to mass tourism.
The literature review helped understand that there are very positive sides of community-based tourism, both for community development and for environmental conservation, but also issues that have to be tackled. Various sources showed the potential of community-based tourism and how it could be very attractive for new types of travelers who are more concerned about the impact on their travels on the local communities and their environments.
The research method used was the mixed method, with questionnaires for a quantitative study from the travelers’ point of view, and interviews for a qualitative study from the communities’ point of view. The research showed that both the travelers and the communities seem to have very positive opinions on community-based tourism. The best way for the communities to promote their project seems to be working in collaboration with travel agencies, or when possible with NGOs, governments, or networks of communities in order to exchange skills and knowledge and to make community-based tourism more known and understood by potential visitors worldwide.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531060 To what extent does the popularity of Instagram influencers positively impact the OBBE of tourism hotel brands? / Louise MARAGE / 2020
Titre : To what extent does the popularity of Instagram influencers positively impact the OBBE of tourism hotel brands? Type de document : Mémoire Auteurs : Louise MARAGE, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESEAU ; INFLUENCEUR ; TOURISME ; IMAGE DE MARQUERésumé : In the tourism and hospitality sectors, Instagram is an incredible window and influencers are valuable tools for brands looking for a broader visibility. This social media has notably deeply reshaped the way hotels enhance their brand's value through influencers by positively stimulating brand awareness and brand perception in consumers' mind. As a result, this Seminar Paper aims at answering the research question: to what extent does the popularity of Instagram influencers positively impact the observer-based brand equity (OBBE) of tourism hotel brands? Through a quantitative study, several hypotheses were analyzed to verify: if the relationship between influencers' popularity and OBBE is positive and if it can be moderated by the brand familiarity, the age of the observer or its identification to the influencer. The results of the paper were not significant to confirm neither a positive relationship between influencers' popularity and OBBE, nor a moderating effect of the age of the observer on this relationship. However, a mean's analysis validates that the brand familiarity can moderate the effect. Finally, we have found that the observer's identification to the influencer moderates the effect only in certain cases. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531052 What is the Impact of COVID-19 on Tourism Industry Worldwide / Himani SHARMA / 2020
Titre : What is the Impact of COVID-19 on Tourism Industry Worldwide Type de document : Mémoire Auteurs : Himani SHARMA, Auteur Année de publication : 2020 Importance : 57 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TOURISME ; MONDE ; PRODUIT NATIONAL ; CRISE ECONOMIQUERésumé : The COVID -19 initially a virus has become a global concern now. The purpose of the research is to find out the impact of COVID-19 on the tourism sector worldwide. Since tourism plays extremely significant role in the GDP. Specifically, it plays key role for the countries which entirely dependent on Tourists. Europe being the popular destination for international tourists is suffering huge losses along with other countries. With the second wave already started the losses are going to increase. Even though the tourism industry being worst hit, it’s an opportunity for the industry to make more stronger reforms. The research first shows what is the COVID-19 and how it started. Then it demonstrates how it has affected jobs and tourism around the world and in some specific countries. However, the survey was also carried out in order to understand consumer behavior in relation to travel which would help us to understand the willingness to travel again. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532907 Cabinets de curiosités / Landerneau : Fonds Hélène et Edouard Leclerc pour la culture (2019)
Titre : Cabinets de curiosités : [exposition, Landerneau, Les Capucins du 23 juin-3 novembre 2019] Type de document : Livre Auteurs : Michel-Edouard LECLERC, Directeur de publication ; Laurent LE BON (1969-....), Directeur de publication ; Patrick MAURIÈS (1952-....), Directeur de publication Congrès : FONDS HÉLÈNE & ÉDOUARD LECLERC POUR LA CULTURE, Auteur Editeur : Landerneau : Fonds Hélène et Edouard Leclerc pour la culture Année de publication : 2019 Importance : 361 p. Présentation : ill. Format : 27 cm ISBN/ISSN/EAN : 979-10-96209-05-7 Note générale : Bibliogr. p. 359 Langues : Français (fre) Mots-clés : Management
ARTS PLASTIQUES ; ENVIRONNEMENT CULTUREL ET ARTISTIQUEPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=555606 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 058123 708 CAB Livre Library Campus de Reims Salle de lecture Disponible L'héritage des figures emblématiques de la musique française sur la prose pop-rap actuelle / Garance ICHIR / 2019PermalinkMovie festivals / Arine KARAOGHLANIAN / 2019PermalinkAre generational values and particularly those of Best Agers a relevant segmentation criterion in the study of the travel market? / Louise MACIA / 2018PermalinkEn avant la musique ! / Josette SICSIC / L'Harmattan (2018)PermalinkLes facteurs d'influence dans les expériences de couchsurfing / Elisa LE GOFF / 2018PermalinkManaging Sustainable Tourism Resources / Debasish BATABYAL / IGI GLOBAL (2018)PermalinkMarketing du tourisme / Isabelle FROCHOT / Dunod (2018)PermalinkNouveaux territoires touristiques / Marie DELAPLACE / Québec : PRESSES DE L'UNIVERSITÉ DU QUÉBEC (2018)PermalinkThe impact of AirBnB and its instagram marketing strategy between 2014 and 2018 on french Millennials and their perceptions of travel experiences / Pauline GUILLOTIN / 2018PermalinkThe relationship between books and readers from the individual to the collective, from psychology to sociology / Hugo MORATA / 2018Permalink
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