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Titre : Mergers & Acquisitions in the video game industry : Is the current strategy used by most of companies in the video game industry viable on the long-term? Type de document : Mémoire Auteurs : Charles PROBIN, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ASIE ; FUSION ACQUISITION ; JEU VIDEO SECTEURRésumé : This dissertation is a study of the effects Mergers & Acquisitions activities of video game companies have on the final customer. The main purpose here is to see if the current
strategies that video game companies use are viable on the long-term. The background of this paper is the recent wave of Mergers and Acquisitions deals in the industry with larger and larger sums of money put on the table to acquire companies. Especially the recent announcement of Microsoft buying Activision Blizzard for an incredible $68 billion. With the use of an online survey, the opinion of 118 respondents was analyzed to get a better understanding of the general opinion towards those activities. The result of this study is a general negative opinion towards those activities. A deeper study with a better representation of the major market (Asia) could be useful to get even more useful information and conclusions. This paper also includes recommendations for companies to pivot to long?term goals that include customer opinion in order to reach long-term success.Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562058 Relationship between the pseudo-Japanese marketing strategy and brand imageperceptionof Genki Forest / Yu Xiao HAN / 2022
Titre : Relationship between the pseudo-Japanese marketing strategy and brand imageperceptionof Genki Forest Type de document : Mémoire Auteurs : Yu Xiao HAN, Auteur Année de publication : 2022 Importance : 28 p Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; IMAGE DE MARQUE ; JAPONRésumé : With the increasing health consciousness and demand, there are many more sugar-free and healthy beverage in the current Chinese beverage market. But when we reviewed the successful brands that created the sugar-free beverage category, we find that the brand that started the trend of sugar-free category is not a traditional beverage giant in Chinese market, such as Coca Cola or Nongfu Shanquan, but a brand that we had almost never heard of -“Genki Forest”. With its popular single product “Sparkling Water”series,the brand has made a significant market share in the highly competitive water beverage market in China in 2019. To date, GenkiForest sparkling water still achieved excellent sales among sugar-free water drinks.Looking back on the success of GenkiForest, the role played by the brand image is inextricably linked. In addition to the efforts made for a positive brand image through various marketing campaigns or other measures, the packaging of the product, as an important methods of visual informationtransmission when consumers first see the product, plays an important role in building the brand image at the initial stage of the product launch.In this paper, we will analyze and discuss the relationship amongthe packaging styleit applied, brand image, and consumers' willingness to buy based on the theory of origin effect, brand image, and purchase decision.The dissertation will explore how the packaging style of GenkiForest affects consumers' perception of its brand image,and the relationship between the brand image of GenkiForest and consumers' behavior. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566057 Asia-Pacific Contemporary Finance and Development / Bruno S. SERGI / EMERALD PUBLISHING LIMITED (2019)
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Titre : Asia-Pacific Contemporary Finance and Development Type de document : e-book Auteurs : Bruno S. SERGI, Auteur Editeur : EMERALD PUBLISHING LIMITED Année de publication : 2019 Importance : 416 P. (400 crédits) ISBN/ISSN/EAN : 978-1-78973-275-7 Prix : 74 EUR Langues : Anglais (eng) Mots-clés : Management
ASIE ; DEVELOPPEMENT ECONOMIQUE ; FINANCE INTERNATIONALERésumé : Asia-Pacific Contemporary Finance and Development collects a well-informed range of fourteen chapters, investigating banking, finance, production, and consumer sectors that are vital shares of modern economies and definitive drivers of growth in the Asia-Pacific economies. The chapters, authored by internationally renowned and experienced academics, showcase the most updated economic and entrepreneurial dynamism in the Asia-Pacific, a large and thriving region that is recognized as a driving force of innovation and economic growth worldwide. From the TPP and the U.S., to short-term cross-currency basis swap and Japanese government bond markets, and from volatility and risk-taking firms and corporate diversification strategy and the political effects of the Corporate Social Responsibility, to consumption propensity and entrepreneurship, this volume of The International Symposia in Economic Theory and Econometrics explores and investigates contemporary challenges and issues facing the Asia-Pacific economies. For researchers and students of economics and finance, this volume is a fascinating exploration of emerging topics in one the fastest growing economies in the world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=495232
Titre : Attitude of Japanese millennials toward French luxury brand consumption Type de document : Mémoire Auteurs : Junko USUI, Auteur Année de publication : 2019 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; JAPON ; FRANCE ; INDUSTRIE DU LUXE SECTEUR ; JEUNERésumé : The purpose of this paper is to research Japanese consumers’ attitude toward French luxury brand consumption. The target of the research is focus on the millennial consumers who age between 23 to 38 because of their large contribution on luxury brand sales. Functional theory of attitude is adapted in this study as the conceptual framework which explain consumer attitudes by classifying into 4 categories: (1) social-adjustive function, (2) value-expressive function, (3) hedonic function and (4) utilitarian function. A total of 263 respondents are participated in the survey. The result shows that value-expressive function has the highest impact on purchase intention of French luxury brands for both female and male sample. Social-adjustive function has second highest influence on purchase intention, and especially male consumers have more orientation on social-adjustive function compare to female consumers in Japan. Conversely, utilitarian function and hedonic function has no significant relevance on impacting millennial consumers’ purchase intention on French luxury brands compare to the social functions (social-adjustive and value-expressive functions). Note de contenu : PGE: Bibliogr.P. 26-29 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497684 Contemporary International Business in the Asia-Pacific Region / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2019)
Titre : Contemporary International Business in the Asia-Pacific Region Type de document : Livre Editeur : Cambridge : CAMBRIDGE UNIVERSITY PRESS Année de publication : 2019 Importance : 526 p. ISBN/ISSN/EAN : 978-1-108-62068-0 Langues : Anglais (eng) Mots-clés : Management
ASIE ; ENTREPRISE MULTINATIONALEIndex. décimale : 333.34 ECHANGES INTERNATIONAUX Résumé : The increasing dominance of the Asia-Pacific region as a source of international business growth has created a dynamic and complex business environment. For this reason, a sound understanding of regional economies, communities and operational challenges is critical for any international business manager working in a global context. With an emphasis on 'doing business in Asia', Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486329 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 052751 337.5 CON Livre Library Campus de Reims Salle de lecture Disponible J6471 333.34 CON Livre Library Campus de Rouen Salle de lecture Disponible Context bound trust repair: Application to Japan automobile manufacturers / Matthew Makoto WATANABE / 2019
PermalinkDevelopment and Distribution : structural change in South East Africa / Andy SUMNER / Oxford : OXFORD UNIVERSITY PRESS (2018)
PermalinkPermalinkL'Intelligence artificielle - idées reçues sur l'intelligence artificielle / Jean-Gabriel GANASCIA / LE CAVALIER BLEU (2018)
PermalinkPermalinkPermalinkGéopolitique de l'Asie / NATHAN (2017)
PermalinkThe Globalization of Foreign Investment in Africa / Adams BODOMO / EMERALD PUBLISHING LIMITED (2017)
PermalinkPermalinkPermalinkDoing business in ASEAN markets / New York : PALGRAVE MACMILLAN (2016)
PermalinkPermalinkPermalinkL'année stratégique 2016 / INSTITUT DE RELATIONS INTERNATIONALES ET STRATEGIQUES / Armand Colin (2015)
PermalinkCapitalismes asiatiques : diversité et transformations / Robert BOYER / Rennes : PRESSES UNIVERSITAIRES DE RENNES (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLa politique internationale de la Chine / Jean-Pierre CABESTAN / Paris : PRESSES DE SCIENCES PO (2015)
PermalinkRegards sur la Terre, 2015. Construire un monde durable / Paris : A. COLIN (2015)
PermalinkPermalinkThe global digital divides / James B. PICK / Berlin : SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG (2015)
PermalinkPermalinkBusiness and the meeting of western and asian civilizations / Daniel HABER / Paris : L'HARMATTAN (2014)
PermalinkCapitalismes asiatiques et puissance chinoise / Pierre ALARY / Paris : PRESSES DE SCIENCES PO (2014)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkIssues in governance, growth and globalization in Asia / Tony CAVOLI ; Siona LISTOKIN ; Ramkishen S. RAJAN / 2014
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkCorporate security in the Asia-Pacific region: / Christopher J. CUBBAGE / Londres : CRC PRESS (2013)
PermalinkPermalinkPermalinkPermalinkMultinational human resource management and the law / Matthew W. FINKIN / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkEconomic and policy lessons from Japan to developing countries / Toshihisa TOYODA / New York : PALGRAVE MACMILLAN (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkRamses 2012 : les Etats submergés ? / Thierry de MONTBRIAL / Paris : INSTITUT FRANCAIS DES RELATIONS INTERNATIONALES (2011)
PermalinkPermalinkPermalinkFinancial and economic crises [The] / EDWARD ELGAR (2010)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLes réseaux de PME dans les districts industriels au Japon / Ana COLOVIC / Paris : L'HARMATTAN (2010)
PermalinkPermalinkPermalinkChronique du choc des civilisations / Aymeric CHAUPRADE / Périgueux : ED. CHRONIQUES - DARGAUD (2009)
PermalinkCorporate social responsibility / EDWARD ELGAR (2009)
PermalinkCrafting Selves : power, gender, and discourses of identity in a Japanese workplace / Dorinne K KONDO / Londres : THE UNIVERSITY OF CHICAGO PRESS (2009)
PermalinkCrafting Selves : power, gender, and discourses of identity in a Japanese workplace / Dorinne K KONDO / Londres : THE UNIVERSITY OF CHICAGO PRESS (2009)
PermalinkCultural mythology and global leadership / EDWARD ELGAR (2009)
PermalinkDéveloppement aux périls de la finance [Le] : le prix de la crise / Pierre TRAIMOND / L'Harmattan (2009)
PermalinkPermalinkPermalinkEncyclopédie de comptabilité, contrôle de gestion et audit / Bernard COLASSE / PARIS : ECONOMICA (2009)
PermalinkFirmes chinoises et indiennes à la conquête de l'Europe ? [Les] / Françoise HAY / PRESSES UNIVERSITAIRES DE RENNES (2009)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkNew challenges to international marketing / EMERALD GROUP PUBLISHING (2009)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkCultures croisées Japon-France / L'Harmattan (2008)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkMortgage markets worldwide / BLACKWELL PUBLISHING (2008)
PermalinkLes pôles, réseaux d'excellence et d'innovation / Jean-Sébastien SCANDELLA / Paris : AUTREMENT (2008)
PermalinkPermalinkPermalinkPermalinkPermalinkCompetitive regional clusters / OECD ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT / Paris : ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT (2007)
PermalinkLes Délocalisations et l'emploi / OCDE (2007)
PermalinkL'économie sociale, une alternative planétaire : mondialiser au profit de tous / Thierry JEANTET / Paris : EDITIONS CHARLES LEOPOLD MAYER (2007)
PermalinkPermalinkPermalinkPermalinkGrands systèmes de droit contemporains / Gilles CUNIBERTI / Paris : LIBRAIRIE GENERALE DE DROIT ET DE JURISPRUDENCE (2007)
PermalinkPermalinkGuerre mondiale des banques [la] / LE CERCLE DES ECONOMISTES / PRESSES UNIVERSITAIRES DE FRANCE (2007)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkManagement des connaissances en entreprise / Imed BOUGHZALA / Paris : HERMES SCIENCE PUBLICATIONS (2007)
PermalinkPermalinkMondialisation [la] / SEDES (2007)
PermalinkPermalinkPopulation aging, intergenerational transfers and the macroeconomy / Robert CLARK / EDWARD ELGAR (2007)
PermalinkPermalinkPermalinkPermalinkPermalinkAccounting and Financial Systems Reform in Eastern Europe and Asia / Robert W MCGEE / New York, NY : SPRINGER (2006)
PermalinkPermalinkPermalinkPermalinkPermalinkLe guide PricewaterhouseCoopers du développement durable : état des lieux et perspectives mondiales / PRICEWATERHOUSECOOPERS / Paris : LES EDITIONS D'ORGANISATION (2006)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkGéopolitique du développement durable / Pascal GAUCHON / Paris : PRESSES UNIVERSITAIRES DE FRANCE (PUF) (2005)
PermalinkPermalinkPermalinkMicrofinance en Asie [La] / KARTHALA (2005)
PermalinkPermalinkPortraits de microentrepreneurs / CHERCHE-MIDI (EDITEUR LE) (2005)
PermalinkRAMSES 2006 60 ans après la guerre, un monde en recomposition / IFRI INSTITUT FRANCAIS DES RELATIONS INTERNATIONALES / PARIS : DUNOD (2005)
PermalinkPermalinkPermalinkLA CONTREFACON DU LUXE Menace pour la France au Japon ? / Ingrid FAUVELIERE / Paris : L'HARMATTAN (2004)
PermalinkPermalinkPermalinkPermalinkGESTION ALTERNATIVE Comprendre et investir dans les hedge funds / François-Serge LHABITANT / PARIS : DUNOD (2004)
PermalinkGlobal civil society / KUMARIAN PRESS (2004)
PermalinkLes grandes batailles de l'énergie : petit traité d'une économie violente / Jean-Marie CHEVALIER / Paris : GALLIMARD (2004)
PermalinkGRANDS SYSTEMES DE DROIT CONTEMPORAINS Une approche comparative / Raymond LEGEAIS / Paris : JURIS CLASSEUR (2004)
PermalinkManaging strategic enterprise systems and e-government initiatives in Asia / Shan-Ling PAN / WORLD SCIENTIFIC (2004)
PermalinkPASSEPORT DU MANAGER POUR L'EUROPE ET LE MONDE / Orsolya SADIK-ROZSNYAI / Paris : VILLAGE MONDIAL (2004)
PermalinkPermalinkPermalinkL' Automobile / ELENBI (EDITEUR) (2003)
PermalinkPermalinkLa dynamique du gouvernement d'entreprise / Bertrand RICHARD / Paris : LES EDITIONS D'ORGANISATION (2003)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkTHE SMS BLACKWELL HANDBOOK OF ORGANIZATIONAL CAPABILITIES Emergence, development and change / Constance HELFAT / Oxford : BLACKWELL PUBLISHING (2003)
PermalinkPermalinkCase studies in japanese negotiating behavior / Michael BLAKER / UNITED STATES INSTITUTE OF PEACE PRESS (2002)
PermalinkPermalinkPermalinkCROSS-CULTURAL APPROACHES TO LEADERSHIP DEVELOPMENT / C. BROOKLYN DERR / Belgique : QUORUM BOOKS (2002)
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