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Global Marketing Management / Masaaki KOTABE / Hoboken, NJ : Wiley
Titre : Global Marketing Management Type de document : Livre Auteurs : Masaaki KOTABE, Auteur ; Kristiaan HELSEN, Auteur Editeur : Hoboken, NJ : Wiley Importance : 668 p. ISBN/ISSN/EAN : 978-1-118-46648-3 Prix : 200 GBP Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; IMPORT EXPORT SECTEUR ; MARKETING INTERNATIONAL ; POSITIONNEMENT ; ENTREPRISE MULTINATIONALERésumé : The updated 6th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”
Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=216284 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 055282 658.848/KOT Livre Library Campus de Reims Salle de lecture Disponible
[périodique] Voir les bulletins disponibles
Titre : Journal of management studies Type de document : Revue ISBN/ISSN/EAN : 0022-2380 Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT ; MANAGEMENT INTERCULTUREL ; STRATEGIE ; ORGANISATIONEn ligne : http://www.wiley.com/bw/journal.asp?ref=0022-2380 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=77823 Etat des collections
Localisation Emplacement Collection Lacunes Library Campus de Rouen Archives 2006 - 2009 Manquent: n°2-6 (2006)- n°1;4;5;6;7;8 (2007)- n°1;2 (2008)- n°1;4 (2009) [périodique] Voir les bulletins disponibles
Titre : Strategy and human resource management Type de document : e-book Auteurs : Peter BOXALL, Auteur ; John PURCELL, Auteur Mention d'édition : 4e éd. Editeur : New York : PALGRAVE MACMILLAN Importance : xiv, 353 pages ISBN/ISSN/EAN : 978-1-137-40763-4 Langues : Anglais (eng) Mots-clés : Management
CAPITAL HUMAIN ; GESTION DES RESSOURCES HUMAINES ; ORGANISATIONIndex. décimale : E-book Résumé : How does HRM affect an organisation's chances of survival, its degree of financial success and its reputation in wider society? How is HR strategy shaped within and across organisations, industries and societies, and how can managers improve it to strengthen their organisation's performance? Strategy and Human Resource Management addresses these vital questions. Written by a renowned author team, it treats HR strategy as an essential element in business strategy, whilst integrating a vast range of relevant research and theory. Now in its fourth edition, it continues to challenge academics, students and practitioners to approach HRM from a strategic perspective. New to this edition: * All chapters have been fully updated, the selection of key studies improved, and the links to major events brought up to date. * Includes a more thorough analysis of the general principles in strategic HRM. * It has been restructured to provide a deeper examination of HR strategy in the 'mega contexts' of manufacturing, services, multidivisional firms, and multinationals. This book is an essential companion for upper-level undergraduates, postgraduate students of HRM, and MBA students. Practitioners interested in the role of HRM in successful businesses will also find this a thoroughly engaging and invaluable resource. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159255
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