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Titre : Engagement on the Paris 2024 twitter account Type de document : Mémoire Auteurs : LE REUN, MARGAUX, Auteur Année de publication : 2023 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
Management
SPORT ; CREATION PUBLICITAIREProgramme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581757
Titre : Influence of chinese culture environment on chinese entrepreneurship Type de document : Mémoire Auteurs : Anqi LIU, Auteur Année de publication : 2023 Importance : 72 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CHINOIS ; CULTURE ; CULTURE ORGANISATIONNELLE ; IMPACT PUBLICITAIRERésumé : Economics, culture, and politics are significant elements in evaluating and comparing other nations. These three factors interact with one another to form a distinct nation. There has been an increasing interest in the impact of culture on entrepreneurship in recent years. This paperinvestigates the relationship between Chinese national culture and entrepreneurial activity. Under the influence of the Chinese cultural milieu, Chinese entrepreneurship formation and growth occurred. Being an integral component of traditional Chinese culture, Confucianism has played a crucial role in the evolution and historical progression of Chinese civilization. This paper is divided into three sections that discuss Chinese entrepreneurship, the history, core values, and ideals of Confucian culture, and the influence of Confucian culture on Chinese entrepreneurship. Using interviews and case studies with Chinese entrepreneurs, the paper demonstrates how Confucian culture has influenced the entrepreneurial thinking and conduct of the Chinese people. This paper is notable because it explores the nature, genesis, and effect of Confucianism on Chinese business in depth. In addition, this paper may provide major insights and references to help Chinese entrepreneurs appreciate their entrepreneurial mindset and conduct. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581661 Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023
Titre : Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin Type de document : Mémoire Auteurs : Chloé MATHIEU, Auteur Année de publication : 2023 Importance : 31p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; PUBLICITE ; WEBMARKETINGRésumé : The main purpose of this dissertation is to study in depth the luxury industry and its beauty segment in France and to identify the expectations of the new generations through digital advertising. This subject is particularly relevant to me because through my various professional experiences, I have progressively specialized in this field, and I would like to fully understand what the new generations, and particularly the Gen-Z, expect from luxury brands in order to be able to define communication strategies adapted to these expectations in the future.Although the question is at the core of luxury industry studies, we don't have a clear answer about what actions to take to meet the expectations of these new consumers and therefore we will ask ourselves here: What are the expectations of the new generation of consumers regarding digital advertising in the luxury cosmetics industry in France?In order to answer this question and given that we intend to study this question from a consumer point of view, our choice of methodology is based on a survey (quantitative study) that will allow us to collect information from a large number of consumers and potential consumers of these new generations. We hope to understand what the new generations expect, what their major interests and issues are and how they would like brands to respond and act in the future in terms of innovations and engagements. In this way, we will be able to draw clear conclusions and appropriate recommendations to bring to the luxury brands and consider them for my future career. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581977 Luxury brands disrupting the Indian market with Gamification as a marketing tool / Simran SIKHWAL / 2023
Titre : Luxury brands disrupting the Indian market with Gamification as a marketing tool Type de document : Mémoire Auteurs : Simran SIKHWAL, Auteur Année de publication : 2023 Importance : 48 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; INDE ; PUBLICITE AUDIOVISUELLEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581732
Titre : Marketing through video games Type de document : Mémoire Auteurs : Pierre ZAOUALI, Auteur Année de publication : 2023 Importance : 29p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING DE LA DISTRIBUTION ; THEORIE DES JEUX ; CAMPAGNE PUBLICITAIRERésumé : The idea of brand placement to increase awareness has spread all over the communication channels, including video games. Indeed, the number of players is expected to be around 3 billion users in 2027 (Statista, 2023) which would turn video games as one of the most prominent platforms with social medias.But how to interact with players for brands? It’s quite simple, pure brand placement
or sponsorship. Whenever in a game you use a Mercedes car to drive around, use Energizer batteries to power up an item, it’s brand placement and it has become ever more recurrent.But is it effective? In theory in marketing brand placements can be done in several ways, and each one has its perks and disadvantages. Whether it uses original features or a simple repetition measure, we all see brands in our surroundings every day. But in video games one might say that focusing on brands shouldn’t be the main concern as the player would be focused on playing and not its surroundings, but the contrary can also be quite true.Also, the rise of online sports, called as Esports is another foothold for non-endemic brands to present their brand to a part of the population as franchises and teams are developing and creating their own identity, to which their fans assimilate. And this includes the brand they are sponsored with.This paper aims to give functional and explicit key methods and rules to comply with the players’ expectations to produce effective and accepted ad placement and marketing campaigns through the video game industry.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581953 Study of the relation between sustainable packaging of Champagne houses and consumer purchasing behaviour. / Viviane OCULI / 2023
PermalinkPermalinkThe effect if intagram addiction on the compulsive purchase behavoir of dietary supplements / Justine TANNIERES / 2023
PermalinkWhat is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? / Manon VOIRIN / 2023
PermalinkAttitudes générationnelles face aux parrainages de célébrités et au marketing d'influence : En quoi le marketing auprès de la génération Z est-il unique ? / Gráinne CLARKE / 2022
PermalinkPermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022
PermalinkInfluencers and advertising campaigns: the dynamic of the control of the companies and the impact of influencers on the brands / Juanita GUTIERREZ / 2022
PermalinkShould industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? / Louise GRZESIAK / 2022
PermalinkPermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022
PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022
PermalinkTo what extent do Green Bonds allow the financial sector to have an impact on the ecological transition? / Emmeline HUGUES / 2022
PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022
PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022
PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022
PermalinkPermalinkPermalinkÀ l’heure où les consciences écologiques s’éveillent, quelles sont les solutions d’emballages écoresponsables mises en place par les entreprises de l’industrie cosmétique afin de réduire leur impact environnemental ? / Elisa LECAT / 2021
PermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021
PermalinkPermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021
PermalinkImpact of promotional category management practices on the purchase intention in beauty care sector in french retail / Clara PANZANI / 2021
PermalinkPermalinkPermalinkLes perceptions consommateurs de la réduction d’emballages en pâtisserie industrielle / Auriane SZÜCS / 2021
PermalinkPersonalized Advertising and Privacy Concerns: Effects of Privacy Calculus in Digital Advertising / Alice LLABRES / 2021
PermalinkThe different ways of advertising in the perfume category: Illustrations vs celebrity endorsement / Thaïs MARTIN-FERMAUD / 2021
PermalinkThe impacts of the representation of ethnic minorities on advertising campaigns / Christelle MUDIBU / 2021
PermalinkThe influence of origin mentions on terroir products packaging: the example of camembert / Agathe BRETON / 2021
PermalinkWhat is the influence of label color and size on wine consumption and purchasing behavior for young French consumers? / Antonio OUAISS / 2021
PermalinkDepicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020
Permalink“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020
PermalinkHappiness and the perception of social superiority portrayal in advertising / Oriane VAN WESTERLAAK / 2020
PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020
PermalinkHow Public Power can encourage children to eat healthier through TV advertising / Ornella-Luna DEGOUY / 2020
PermalinkPermalinkL’impact du sponsoring sportif sur l’image d’une marque écoresponsable auprès des consommateurs : Cas de Vittel avec le Tour de France / Sofia EL IAMANI / 2020
PermalinkPermalinkPermalinkShould ice cream manufacturers use health-related claims on their Front-Of-Package to influence the perceived healthiness of their product and increase the purchase intention of consumers? / Antoine DELTOUR / 2020
PermalinkSustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour / Simon TRUONG / 2020
PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020
PermalinkThe impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
PermalinkThe impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight / Marco FILIDORO / 2020
PermalinkPermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020
PermalinkBusiness model to compete in a digital transformation in Vietnam advertising industry : A case of Masso Group Vietnam / Thi Thao Phuong NGUYEN / 2019
PermalinkComment l’eSport est-il passé d’un phénomène culturel de niche à celui qu’il est aujourd’hui / Damien LEMONNIER / 2019
PermalinkFactors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019
PermalinkImpact of online advertising on young adults (millennials and generation Z) in western Europe / Shravan SUBASH / 2019
PermalinkPermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019
PermalinkPermalinkProduct placement and gaming YouTubers: A new way to communicate with gamers / Tom LAGET-HANEGRAAFF / 2019
PermalinkThe influence of packaging’s colour on consumer perception about product healthiness / Laura COLOMER / 2019
PermalinkPermalinkYearbook Shortlist / Boulogne-Billancourt : CB news (2019)
PermalinkPermalinkPermalinkComment les femmes sont-elles représentées dans la publicité, pourquoi sont-elles représentées de cette manière et quelles sont les attitudes des consommateurs vis-à-vis de ces représentations ? Focus sur les publicités de parfum de luxe / Izette KELLY / 2018
PermalinkComment utiliser l'effet de célébrité pour développer les marques de luxe sur le marché chinois / Wenjia HAO / 2018
PermalinkCommunication / VUIBERT (2018)
PermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkPermalinkDigital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / Axel De SAINT VINCENT / 2018
PermalinkPermalinkEffects of schema (in)congruity in package design on customer attitude and purchase intention / Benjamin SMOLKA / 2018
PermalinkPermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018
PermalinkPermalinkPermalinkHow can content creators make a living on YouTube despite the “Ad-apocalypse” and how does it affect the platform? / Arnaud LOBUT / 2018
PermalinkHow social media content and influencer type impact our behavior, attitudes and perceptions ? / Estelle DIVET / 2018
PermalinkImpact of football and the Euro 2016 on the customer’s experience and on the image of brands and athletes / Mathilde COTTARD / 2018
PermalinkLuxury Industry in the age of Social Media: How can luxury brands take advantage of social media marketing? / Apolline BARRIER / 2018
PermalinkPermalinkPermalinkPermalinkQuel est l'impact de la publicité télévisée relative à l'industrie agro-alimentaire sur les enfants ? / Audrey MATEU / 2018
PermalinkPermalinkLes sponsors et parrains doivent-ils repenser leur stratégie de marketing et de sponsoring sportif pour pouvoir s'implanter sur le marché en croissance du « running »? / Lucas BILLAUDEL / 2018
PermalinkSTRATÉGIE POUR AUGMENTER L’ATTRACTIVITÉ D’UN ÉVÉNEMENT SPORTIF: L’exemple du Rugby de haut niveau dans un pays où ce sport est en développement. / Maria DE SANTIAGO OLALQUIAGA / 2018
PermalinkPermalinkPermalinkLe type de produit fait-il varier l’impact sur l’estime de soi qu’ont les publicités ayant recours à des mannequins idéalisés minces ? / Coline VANDENBERGHE / 2018
PermalinkWhat are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? / Bérengère SEGUIN / 2018
PermalinkAdvertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)
PermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)
PermalinkPermalinkPermalinkPermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017
PermalinkCommunication des organisations publiques / Martial PASQUIER / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2017)
PermalinkPermalinkDriving Customer Appeal Through the Use of Emotional Branding / Rucchi GARG / BUSINESS SCIENCE REFERENCE (2017)
PermalinkPermalinkPermalinkIntegrated Advertising, Promotion, and Marketing Communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2017)
PermalinkPermalinkNarrative advertising models and conceptualization in the digital age / BUSINESS SCIENCE REFERENCE (2017)
PermalinkPermalinkPermalinkPermalinkQuels sont les outils qui peuvent permettre aux producteurs de sodas à base de cola d’améliorer leurs publicités digitales afin de mieux toucher les consommateurs hispanophones aux Etats-Unis ? / Lucie CHABANAS / 2017
PermalinkEn quoi l’émergence de nouvelles tendances publicitaires telles que le Femvertising et la publicité sur les handicaps ont-elles un impact sur la perception du client, de la marque ainsi que de la société ? / Shauna CLANCY / 2017
PermalinkPermalinkPermalinkPermalinkPermalinkBetween creativity and tradition, is packaging innovation directly related to international customers’ preferences and expectations? The case of Champagne Houses / Paul NILLES / 2016
PermalinkPermalinkLe business model des Ad Exchanges : une remise en question de l'écosystème de la publicité digitale / Gaëlle LETERRIER / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkImpact du Sentiment de Culpabilité dans la Publicité sur l’Intention de Don : Rôle des Variables Individuelles et du Visuel Publicitaire / Zoé CHRISTOFOROU / 2016
PermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Harlow : PEARSON EDUCATION LIMITED (2016)
PermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)
PermalinkL'internationalisation des clubs de football pour développer l'offre de sponsoring / Jean PERREAU / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkModes d'achats de la publicité sur Internet : les ventes programmatiques remplaceront-elles les ventes directes ? / Mathilde PASQUALI / 2016
PermalinkPermalinkPermalinkLa Peur, une technique marketing efficace en persuasion publicitaire, y compris dans des secteurs à moindres risques / Vianney DESESQUELLES / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPsychologie du consommateur pour mieux comprendre comment on vous influence / Nicolas GUEGUEN / PARIS : DUNOD (2016)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkCréer du sens en marketing / Frédéric DOSQUET / Cormelles-le-Royal : ÉD. EMS, MANAGEMENT & SOCIÉTÉ (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkGlobal advertising in a global culture / Thomas H. P GOULD, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)
PermalinkPermalinkPermalinkPermalinkMarketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkMédias sociaux et relations publiques / Francine CHAREST / PRESSES DE L'UNIVERSITÉ DU QUÉBEC (LES) (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe advanced fixed income and derivatives management guide / Saied SIMOZAR / Hoboken, N.J. : WILEY (2015)
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