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Engagement on the Paris 2024 twitter account / LE REUN, MARGAUX / 2023
Titre : Engagement on the Paris 2024 twitter account Type de document : Mémoire Auteurs : LE REUN, MARGAUX, Auteur Année de publication : 2023 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
Management
SPORT ; CREATION PUBLICITAIREProgramme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581757 Influence of chinese culture environment on chinese entrepreneurship / Anqi LIU / 2023
Titre : Influence of chinese culture environment on chinese entrepreneurship Type de document : Mémoire Auteurs : Anqi LIU, Auteur Année de publication : 2023 Importance : 72 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CHINOIS ; CULTURE ; CULTURE ORGANISATIONNELLE ; IMPACT PUBLICITAIRERésumé : Economics, culture, and politics are significant elements in evaluating and comparing other nations. These three factors interact with one another to form a distinct nation. There has been an increasing interest in the impact of culture on entrepreneurship in recent years. This paperinvestigates the relationship between Chinese national culture and entrepreneurial activity. Under the influence of the Chinese cultural milieu, Chinese entrepreneurship formation and growth occurred. Being an integral component of traditional Chinese culture, Confucianism has played a crucial role in the evolution and historical progression of Chinese civilization. This paper is divided into three sections that discuss Chinese entrepreneurship, the history, core values, and ideals of Confucian culture, and the influence of Confucian culture on Chinese entrepreneurship. Using interviews and case studies with Chinese entrepreneurs, the paper demonstrates how Confucian culture has influenced the entrepreneurial thinking and conduct of the Chinese people. This paper is notable because it explores the nature, genesis, and effect of Confucianism on Chinese business in depth. In addition, this paper may provide major insights and references to help Chinese entrepreneurs appreciate their entrepreneurial mindset and conduct. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581661 Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023
Titre : Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin Type de document : Mémoire Auteurs : Chloé MATHIEU, Auteur Année de publication : 2023 Importance : 31p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; PUBLICITE ; WEBMARKETINGRésumé : The main purpose of this dissertation is to study in depth the luxury industry and its beauty segment in France and to identify the expectations of the new generations through digital advertising. This subject is particularly relevant to me because through my various professional experiences, I have progressively specialized in this field, and I would like to fully understand what the new generations, and particularly the Gen-Z, expect from luxury brands in order to be able to define communication strategies adapted to these expectations in the future.Although the question is at the core of luxury industry studies, we don't have a clear answer about what actions to take to meet the expectations of these new consumers and therefore we will ask ourselves here: What are the expectations of the new generation of consumers regarding digital advertising in the luxury cosmetics industry in France?In order to answer this question and given that we intend to study this question from a consumer point of view, our choice of methodology is based on a survey (quantitative study) that will allow us to collect information from a large number of consumers and potential consumers of these new generations. We hope to understand what the new generations expect, what their major interests and issues are and how they would like brands to respond and act in the future in terms of innovations and engagements. In this way, we will be able to draw clear conclusions and appropriate recommendations to bring to the luxury brands and consider them for my future career. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581977 Luxury brands disrupting the Indian market with Gamification as a marketing tool / Simran SIKHWAL / 2023
Titre : Luxury brands disrupting the Indian market with Gamification as a marketing tool Type de document : Mémoire Auteurs : Simran SIKHWAL, Auteur Année de publication : 2023 Importance : 48 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; INDE ; PUBLICITE AUDIOVISUELLEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581732 Marketing through video games / Pierre ZAOUALI / 2023
Titre : Marketing through video games Type de document : Mémoire Auteurs : Pierre ZAOUALI, Auteur Année de publication : 2023 Importance : 29p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING DE LA DISTRIBUTION ; THEORIE DES JEUX ; CAMPAGNE PUBLICITAIRERésumé : The idea of brand placement to increase awareness has spread all over the communication channels, including video games. Indeed, the number of players is expected to be around 3 billion users in 2027 (Statista, 2023) which would turn video games as one of the most prominent platforms with social medias.But how to interact with players for brands? It’s quite simple, pure brand placement
or sponsorship. Whenever in a game you use a Mercedes car to drive around, use Energizer batteries to power up an item, it’s brand placement and it has become ever more recurrent.But is it effective? In theory in marketing brand placements can be done in several ways, and each one has its perks and disadvantages. Whether it uses original features or a simple repetition measure, we all see brands in our surroundings every day. But in video games one might say that focusing on brands shouldn’t be the main concern as the player would be focused on playing and not its surroundings, but the contrary can also be quite true.Also, the rise of online sports, called as Esports is another foothold for non-endemic brands to present their brand to a part of the population as franchises and teams are developing and creating their own identity, to which their fans assimilate. And this includes the brand they are sponsored with.This paper aims to give functional and explicit key methods and rules to comply with the players’ expectations to produce effective and accepted ad placement and marketing campaigns through the video game industry.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581953 Study of the relation between sustainable packaging of Champagne houses and consumer purchasing behaviour. / Viviane OCULI / 2023PermalinkSustainable food packaging, an important purchasing lever for consumers / Constance CALLAT / 2023PermalinkThe effect if intagram addiction on the compulsive purchase behavoir of dietary supplements / Justine TANNIERES / 2023PermalinkWhat is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? / Manon VOIRIN / 2023PermalinkAttitudes générationnelles face aux parrainages de célébrités et au marketing d'influence : En quoi le marketing auprès de la génération Z est-il unique ? / Gráinne CLARKE / 2022PermalinkFMCG’s production planning for in-store promotions, using POMDPs.jl / Cyril KLEINMANN / 2022PermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022PermalinkInfluencers and advertising campaigns: the dynamic of the control of the companies and the impact of influencers on the brands / Juanita GUTIERREZ / 2022PermalinkShould industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? / Louise GRZESIAK / 2022PermalinkThe impact of digitalisation on the advertising industry / Marion BONNE / 2022PermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022PermalinkTo what extent do Green Bonds allow the financial sector to have an impact on the ecological transition? / Emmeline HUGUES / 2022PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkAre consumers ready to give up packaging? / Charlotte LENOIR / 2021PermalinkBrand promotion through in-game advertising / Ophélie PIELACKI / 2021PermalinkÀ l’heure où les consciences écologiques s’éveillent, quelles sont les solutions d’emballages écoresponsables mises en place par les entreprises de l’industrie cosmétique afin de réduire leur impact environnemental ? / Elisa LECAT / 2021PermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021PermalinkHow do CSR labels on FMCG packaging influence consumer perception? / Alan LOBO / 2021PermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021PermalinkImpact of promotional category management practices on the purchase intention in beauty care sector in french retail / Clara PANZANI / 2021PermalinkPermalinkPackaging as a tool for sustainability: The case of luxury cosmetics / Manon BERNA / 2021PermalinkLes perceptions consommateurs de la réduction d’emballages en pâtisserie industrielle / Auriane SZÜCS / 2021PermalinkPersonalized Advertising and Privacy Concerns: Effects of Privacy Calculus in Digital Advertising / Alice LLABRES / 2021PermalinkThe different ways of advertising in the perfume category: Illustrations vs celebrity endorsement / Thaïs MARTIN-FERMAUD / 2021PermalinkThe impacts of the representation of ethnic minorities on advertising campaigns / Christelle MUDIBU / 2021PermalinkThe influence of origin mentions on terroir products packaging: the example of camembert / Agathe BRETON / 2021PermalinkWhat is the influence of label color and size on wine consumption and purchasing behavior for young French consumers? / Antonio OUAISS / 2021PermalinkDepicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020Permalink“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020PermalinkHappiness and the perception of social superiority portrayal in advertising / Oriane VAN WESTERLAAK / 2020PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020PermalinkHow Public Power can encourage children to eat healthier through TV advertising / Ornella-Luna DEGOUY / 2020PermalinkL’impact de la disparition des cookies sur le ciblage publicitaire / Pierre-Etienne GAMBART / 2020PermalinkL’impact du sponsoring sportif sur l’image d’une marque écoresponsable auprès des consommateurs : Cas de Vittel avec le Tour de France / Sofia EL IAMANI / 2020PermalinkPermalinkOptimisation du clic dans les campagnes display / Hélèna DE MARION DE GLATIGNY / 2020PermalinkShould ice cream manufacturers use health-related claims on their Front-Of-Package to influence the perceived healthiness of their product and increase the purchase intention of consumers? / Antoine DELTOUR / 2020PermalinkSustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour / Simon TRUONG / 2020PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020PermalinkThe impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020PermalinkThe impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight / Marco FILIDORO / 2020PermalinkThe marketing strategies promoting Community-Based Tourism / Maude OLIVIER / 2020PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020PermalinkBusiness model to compete in a digital transformation in Vietnam advertising industry : A case of Masso Group Vietnam / Thi Thao Phuong NGUYEN / 2019PermalinkComment l’eSport est-il passé d’un phénomène culturel de niche à celui qu’il est aujourd’hui / Damien LEMONNIER / 2019PermalinkFactors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019PermalinkImpact of online advertising on young adults (millennials and generation Z) in western Europe / Shravan SUBASH / 2019PermalinkIntroducing a Vegetarian Label on Food Packaging / Naomi LAMBERT / 2019PermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019PermalinkOngoing crisis communication / Timothy COOMBS / SAGE PUBLICATIONS (2019)PermalinkProduct placement and gaming YouTubers: A new way to communicate with gamers / Tom LAGET-HANEGRAAFF / 2019PermalinkThe influence of packaging’s colour on consumer perception about product healthiness / Laura COLOMER / 2019PermalinkThe power of language in marketing and advertisement: the case of Champagne / Alice DECHELLE / 2019PermalinkYearbook Shortlist / Boulogne-Billancourt : CB news (2019)PermalinkPermalinkComment booster les ventes du Pschitt Magique du Laboratoire Garancia ? / Charlotte ARBEZ / 2018PermalinkComment les femmes sont-elles représentées dans la publicité, pourquoi sont-elles représentées de cette manière et quelles sont les attitudes des consommateurs vis-à-vis de ces représentations ? Focus sur les publicités de parfum de luxe / Izette KELLY / 2018PermalinkComment utiliser l'effet de célébrité pour développer les marques de luxe sur le marché chinois / Wenjia HAO / 2018PermalinkCommunication / VUIBERT (2018)PermalinkCommunicator / Marie-Hélène WESTPHALEN / PARIS : DUNOD (2018)PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)PermalinkPermalinkDigital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / Axel De SAINT VINCENT / 2018PermalinkDisruptive marketing: a new vector of value creation for companies / Quentin GUYON / 2018PermalinkEffects of schema (in)congruity in package design on customer attitude and purchase intention / Benjamin SMOLKA / 2018PermalinkLes emballages actifs et intelligents en agroalimentaire / Sarah LAZENNEC / 2018PermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018PermalinkL'escape game : un nouvel outil promotionnel pour les marques / Domitille BRICOUT / 2018PermalinkPermalinkHow can content creators make a living on YouTube despite the “Ad-apocalypse” and how does it affect the platform? / Arnaud LOBUT / 2018PermalinkHow social media content and influencer type impact our behavior, attitudes and perceptions ? / Estelle DIVET / 2018PermalinkImpact of football and the Euro 2016 on the customer’s experience and on the image of brands and athletes / Mathilde COTTARD / 2018PermalinkLuxury Industry in the age of Social Media: How can luxury brands take advantage of social media marketing? / Apolline BARRIER / 2018PermalinkLes nouveaux défis du brand content / Thomas JAMET / PEARSON FRANCE (2018)PermalinkPackaging Logistics / Henrick PALSSON / Kogan Page (2018)PermalinkLa Performance / Maxime POINTEAU / 2018PermalinkQuel est l'impact de la publicité télévisée relative à l'industrie agro-alimentaire sur les enfants ? / Audrey MATEU / 2018PermalinkQuelles sont les opportunités et les menaces de l’achat programmatique ? / Katharina STORCH / 2018PermalinkLes sponsors et parrains doivent-ils repenser leur stratégie de marketing et de sponsoring sportif pour pouvoir s'implanter sur le marché en croissance du « running »? / Lucas BILLAUDEL / 2018PermalinkSTRATÉGIE POUR AUGMENTER L’ATTRACTIVITÉ D’UN ÉVÉNEMENT SPORTIF: L’exemple du Rugby de haut niveau dans un pays où ce sport est en développement. / Maria DE SANTIAGO OLALQUIAGA / 2018PermalinkTome 1. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkTome 2. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkLe type de produit fait-il varier l’impact sur l’estime de soi qu’ont les publicités ayant recours à des mannequins idéalisés minces ? / Coline VANDENBERGHE / 2018PermalinkWhat are the best practices when doing advertising to Best-Agers in the Beauty Industry, comparing to Millennials? / Bérengère SEGUIN / 2018PermalinkAdvertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)PermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)PermalinkPermalinkLa boîte à outils du Community Manager / Clément PELLERIN / PARIS : DUNOD (2017)PermalinkCB News : l'album by Short list 2017/2018 / CB NEWS COMMUNICATION / Paris : CB NEWS (2017)PermalinkComment les éléments visuels de la conception de l'emballage influencent la perception du consommateur sur la valeur nutritionnelle du produit ? / Aleksandra SIKORSKA / 2017Permalink
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