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Titre : How do CSR labels on FMCG packaging influence consumer perception? Type de document : Mémoire Auteurs : Alan LOBO, Auteur Année de publication : 2021 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; EMBALLAGE ; RESPONSABILITE SOCIALE DE L'ENTREPRISERésumé : In today's society, societal issues are becoming increasingly important. Today, more than ever, consumers pay particular attention to their consumption, to the products they buy and especially to the direct and indirect consequences of their purchases. Whether it is for health reasons, for the environment or for working conditions, consumers are becoming aware that their purchase can have an impact and consequences. Given the growing importance of these issues, brands and marketers have been multiplying the labels and mentions on consumer product packaging lately. These initiatives are often part of a more global corporate policy called "corporate social responsibility" (CSR). A qualitative study was therefore conducted to try to understand how consumers perceive these different CSR elements on the packaging. It seems that these mentions reassure consumers and generate a positive effect of quality on the product. On the other hand, the multiplication of these labels seems to have an impact on the perception of the product's price and may tend to scare consumers away from conventional references. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538471 How is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021
Titre : How is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? Type de document : Mémoire Auteurs : Nolwenn BIORET, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ALIMENTATION ; COMMERCE ELECTRONIQUE ; EMBALLAGE ; VENTE A DISTANCE ; GESTION DE CRISERésumé : COVID-19 and lockdown has shaken up consumers’ purchasing habits and accelerated the use of online commerce, including for food, which is however one of the industries that has the most difficulty developing online. The goal of this study is to understand how the pandemic has impacted the adoption of online food shopping - both for online grocery shopping and online food delivery. To answer this research question, this paper uses a qualitative method and in-depth interviews. The
results show that COVID-19 acted as a trigger for late adopters to try online grocery shopping, and encouraged users of online food delivery to order more on these applications. However, most online food shopping new users have the intention to go back to their old habits when the pandemic ends and buy less their food online either because they have been disappointed or because the governmental restrictions will also allow them to go more outside. Online shopping stores and food
delivery platforms can take advantage of this study to improve their service in order to retain these new consumers in the long term.Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538527 Impact of promotional category management practices on the purchase intention in beauty care sector in french retail / Clara PANZANI / 2021
Titre : Impact of promotional category management practices on the purchase intention in beauty care sector in french retail Type de document : Mémoire Auteurs : Clara PANZANI, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; PROMOTION DES VENTESRésumé : The Hygiene and Beauty department in retail is the department representing the most references and is free of any promotional regulation. With its multitude of products, it is a highly promoted department that has been undergoing strong changes in consumption for several years and has responded to this by means of promotion. Promotion is one of the components of the marketing process of Category Management.
Therefore, we conducted an on-line quantitative study to which 450 participants responded. The objective of this study was to determine if promotion impacts the shopper’s purchase intention in the Hygiene and Beauty department in French retail; and to determine if intention differs according to the type of promotion.
First, the results revealed that shoppers are sensitive to promotions, their purchase intention increases if a promotion is applied. This invalidates the hypothesis that purchase intention does not vary when a promotional strategy is applied. Secondly, the results revealed that the shopper is highly sensitive to the immediate discount; however he may be more reluctant to purchase when the promotion is a discount batch or requires the loyalty card.
The results of this research help justify these promotional practices which are costly for manufacturers and retailers; and allow advising Category Managers in the elaboration of their promotional strategies.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538484
Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387
Titre : Packaging as a tool for sustainability: The case of luxury cosmetics Type de document : Mémoire Auteurs : Manon BERNA, Auteur Année de publication : 2021 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; EMBALLAGE ; MARQUERésumé : This research demonstrates that a sustainable aspect in luxury cosmetics impacts positively or neutrally the consumer’s intention to purchase and willingness to pay. It also shows that the absence of sustainability in luxury cosmetics negatively impacts the consumer’s purchase intention and willingness to pay. Lastly, this study shows that in the short-term brands will be punished by consumers and soon by the law, for not being sustainable. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539132 Les perceptions consommateurs de la réduction d’emballages en pâtisserie industrielle / Auriane SZÜCS / 2021
PermalinkPersonalized Advertising and Privacy Concerns: Effects of Privacy Calculus in Digital Advertising / Alice LLABRES / 2021
PermalinkThe different ways of advertising in the perfume category: Illustrations vs celebrity endorsement / Thaïs MARTIN-FERMAUD / 2021
PermalinkThe impacts of the representation of ethnic minorities on advertising campaigns / Christelle MUDIBU / 2021
PermalinkThe influence of origin mentions on terroir products packaging: the example of camembert / Agathe BRETON / 2021
PermalinkWhat is the influence of label color and size on wine consumption and purchasing behavior for young French consumers? / Antonio OUAISS / 2021
PermalinkDepicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020
Permalink“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020
PermalinkHappiness and the perception of social superiority portrayal in advertising / Oriane VAN WESTERLAAK / 2020
PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020
PermalinkHow Public Power can encourage children to eat healthier through TV advertising / Ornella-Luna DEGOUY / 2020
PermalinkPermalinkL’impact du sponsoring sportif sur l’image d’une marque écoresponsable auprès des consommateurs : Cas de Vittel avec le Tour de France / Sofia EL IAMANI / 2020
PermalinkPermalinkPermalinkShould ice cream manufacturers use health-related claims on their Front-Of-Package to influence the perceived healthiness of their product and increase the purchase intention of consumers? / Antoine DELTOUR / 2020
PermalinkSustainable packaging in bottled water industry: The impact of possible alternatives on consumer behaviour / Simon TRUONG / 2020
PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020
PermalinkThe impact of celebrity endorsement on consumer’s purchase intention of perfumes. / Oumaima DALOUSSI / 2020
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