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Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2024 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40511-7 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 10 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586868
Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2024 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387
Titre : Principles of marketing : global edition Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : 17th ed. Editeur : Harlow : PEARSON Année de publication : 2024 Importance : 736 p. ISBN/ISSN/EAN : 978-1-292-44933-3 Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ETHIQUE ; GESTION DE LA RELATION CLIENT ; GESTION DU MARKETING ; MARKETING DIRECT ; MARKETING MIX ; MARKETING STRATEGIQUE ; PROMOTION DES VENTES ; PUBLICITE ; RELATIONS PUBLIQUES ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Nombre d'accès : 8 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586871 Engagement on the Paris 2024 twitter account / LE REUN, MARGAUX / 2023
Titre : Engagement on the Paris 2024 twitter account Type de document : Mémoire Auteurs : LE REUN, MARGAUX, Auteur Année de publication : 2023 Importance : 40 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
Management
SPORT ; CREATION PUBLICITAIREProgramme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581757 Influence of chinese culture environment on chinese entrepreneurship / Anqi LIU / 2023
Titre : Influence of chinese culture environment on chinese entrepreneurship Type de document : Mémoire Auteurs : Anqi LIU, Auteur Année de publication : 2023 Importance : 72 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CHINOIS ; CULTURE ; CULTURE ORGANISATIONNELLE ; IMPACT PUBLICITAIRERésumé : Economics, culture, and politics are significant elements in evaluating and comparing other nations. These three factors interact with one another to form a distinct nation. There has been an increasing interest in the impact of culture on entrepreneurship in recent years. This paperinvestigates the relationship between Chinese national culture and entrepreneurial activity. Under the influence of the Chinese cultural milieu, Chinese entrepreneurship formation and growth occurred. Being an integral component of traditional Chinese culture, Confucianism has played a crucial role in the evolution and historical progression of Chinese civilization. This paper is divided into three sections that discuss Chinese entrepreneurship, the history, core values, and ideals of Confucian culture, and the influence of Confucian culture on Chinese entrepreneurship. Using interviews and case studies with Chinese entrepreneurs, the paper demonstrates how Confucian culture has influenced the entrepreneurial thinking and conduct of the Chinese people. This paper is notable because it explores the nature, genesis, and effect of Confucianism on Chinese business in depth. In addition, this paper may provide major insights and references to help Chinese entrepreneurs appreciate their entrepreneurial mindset and conduct. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581661 Luxury brands and their Beauty segment in France: Expectations of the new generation of customers through digital advertisin / Chloé MATHIEU / 2023PermalinkLuxury brands disrupting the Indian market with Gamification as a marketing tool / Simran SIKHWAL / 2023PermalinkMarketing through video games / Pierre ZAOUALI / 2023PermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2023)PermalinkPermalinkPrincipes de marketing / Gary ARMSTRONG / Paris : PEARSON EDUCATION FRANCE (2023)PermalinkStudy of the relation between sustainable packaging of Champagne houses and consumer purchasing behaviour. / Viviane OCULI / 2023PermalinkSustainable food packaging, an important purchasing lever for consumers / Constance CALLAT / 2023PermalinkThe effect if intagram addiction on the compulsive purchase behavoir of dietary supplements / Justine TANNIERES / 2023PermalinkWhat is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? / Manon VOIRIN / 2023PermalinkAttitudes générationnelles face aux parrainages de célébrités et au marketing d'influence : En quoi le marketing auprès de la génération Z est-il unique ? / Gráinne CLARKE / 2022PermalinkFMCG’s production planning for in-store promotions, using POMDPs.jl / Cyril KLEINMANN / 2022PermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022PermalinkInfluencers and advertising campaigns: the dynamic of the control of the companies and the impact of influencers on the brands / Juanita GUTIERREZ / 2022PermalinkShould industrial food brands include LGBTQ+ individuals in their advertisements and communication? And how ? / Louise GRZESIAK / 2022PermalinkThe impact of digitalisation on the advertising industry / Marion BONNE / 2022PermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022PermalinkTo what extent do Green Bonds allow the financial sector to have an impact on the ecological transition? / Emmeline HUGUES / 2022PermalinkTo what extent does the rise in the number of influencers and partnerships change the efficiency of influencer marketing itself? / Eva DUPONT / 2022PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkAre consumers ready to give up packaging? / Charlotte LENOIR / 2021PermalinkBrand promotion through in-game advertising / Ophélie PIELACKI / 2021PermalinkÀ l’heure où les consciences écologiques s’éveillent, quelles sont les solutions d’emballages écoresponsables mises en place par les entreprises de l’industrie cosmétique afin de réduire leur impact environnemental ? / Elisa LECAT / 2021PermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021PermalinkHow do CSR labels on FMCG packaging influence consumer perception? / Alan LOBO / 2021PermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021PermalinkImpact of promotional category management practices on the purchase intention in beauty care sector in french retail / Clara PANZANI / 2021PermalinkPackaging as a tool for sustainability: The case of luxury cosmetics / Manon BERNA / 2021PermalinkLes perceptions consommateurs de la réduction d’emballages en pâtisserie industrielle / Auriane SZÜCS / 2021PermalinkPersonalized Advertising and Privacy Concerns: Effects of Privacy Calculus in Digital Advertising / Alice LLABRES / 2021PermalinkThe different ways of advertising in the perfume category: Illustrations vs celebrity endorsement / Thaïs MARTIN-FERMAUD / 2021PermalinkThe impacts of the representation of ethnic minorities on advertising campaigns / Christelle MUDIBU / 2021PermalinkThe influence of origin mentions on terroir products packaging: the example of camembert / Agathe BRETON / 2021PermalinkWhat is the influence of label color and size on wine consumption and purchasing behavior for young French consumers? / Antonio OUAISS / 2021PermalinkDepicting normal-weight or plus-sized models in fashion advertising: the impacts on French female consumers / Julien TAPPREST / 2020Permalink“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020PermalinkHappiness and the perception of social superiority portrayal in advertising / Oriane VAN WESTERLAAK / 2020PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020PermalinkHow Public Power can encourage children to eat healthier through TV advertising / Ornella-Luna DEGOUY / 2020PermalinkL’impact de la disparition des cookies sur le ciblage publicitaire / Pierre-Etienne GAMBART / 2020PermalinkL’impact du sponsoring sportif sur l’image d’une marque écoresponsable auprès des consommateurs : Cas de Vittel avec le Tour de France / Sofia EL IAMANI / 2020PermalinkOptimisation du clic dans les campagnes display / Hélèna DE MARION DE GLATIGNY / 2020PermalinkShould ice cream manufacturers use health-related claims on their Front-Of-Package to influence the perceived healthiness of their product and increase the purchase intention of consumers? / Antoine DELTOUR / 2020Permalink
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