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Management > GESTION DU MARKETING > MARKETING DE LA DISTRIBUTION
MARKETING DE LA DISTRIBUTIONSynonyme(s)Trade marketing ECR |
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Titre : Consumer Behavior : Buying, Having, and Being, Global Edition Type de document : e-book Auteurs : Michael R. SOLOMON, Auteur Mention d'édition : 13e ed. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2019 Importance : 627 p. ISBN/ISSN/EAN : 978-1-292-31820-2 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIELRésumé : In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. Nombre d'accès : 25 Autre URL associée : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma_business_school/libraries?bookmeta_vbid=9781292318202 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=520312
Titre : Consumer Behavior : Buying, Having, and Being, Global Edition Type de document : e-book Auteurs : Michael R. SOLOMON, Auteur Mention d'édition : 13e ed. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2019 Importance : 627 p. ISBN/ISSN/EAN : 978-1-292-31820-2 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIELRésumé : In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531088
Titre : Global Marketing, Global Edition Type de document : e-book Auteurs : Mark C. GREEN, Auteur ; Warren J KEEGAN,, Auteur Mention d'édition : 10ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2019 Importance : 629 p. ISBN/ISSN/EAN : 978-1-292-30408-3 Langues : Anglais (eng) Mots-clés : Management
MARKETING CULTUREL ; MARKETING DE LA DISTRIBUTION ; MARKETING EXPERIENTIELRésumé : This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab MarketingMyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509639 Handbook on Customer Centricity / Robert W. PALMATIER / 2019
Titre : Handbook on Customer Centricity : Strategies for Building a Customer-Centric Organization Type de document : Livre Auteurs : Robert W. PALMATIER, Auteur Année de publication : 2019 Importance : 349 p. ISBN/ISSN/EAN : 978-1-78811-359-5 Prix : 177 p. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; GESTION DE LA RELATION CLIENT ; GESTION DU MARKETINGRésumé : must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, strategy, offerings, and capabilities.'
- Shrihari Sridhar, Texas A&M University, US
'This would be the first book to purchase if you want to get out of functional silos and build a truly customer-centric organization. This book illustrates that customer centricity is not confined with CRM or segmentation tactics, but rather it requires a major paradigm shift in every aspect of marketing strategy and business operations.'
- Steve Samaha, Wells Fargo Bank, USPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486755 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 052779 658.812 PAL Livre Library Campus de Reims Salle de lecture Disponible Made in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano / Giulia GABIATI / 2019
Titre : Made in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano Type de document : Mémoire Auteurs : Giulia GABIATI, Auteur Année de publication : 2019 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FROMAGE SECTEUR ; LABEL DE QUALITE ; GESTION DU MARKETINGRésumé : The concept of Terroir has always been investigated regarding the wine sector. In the present research a study has been conducted about its meaning and application to the diary products, specifically to two different kind of Italian Cheeses: A Mono Regional product, whose production is located in one single region, Emilia Romagna, has been opposed to a Multi Regional one, produced in almost 5 different regions.
A blinded tasting has been conducted to see to which extent Italian people recognize their product and how much are they aware about their products’ Terroir. Two different groups of people have been defined, one tasting Parmigiano Reggiano and the other one tasting Grana Padano. Although the two products belong to the same family of Hard-Cheese, they are different in the texture and in the flavor. Moreover, they find a different position in the market, since Parmigiano Reggiano is more expansive than Grana Padano.
The statistical analysis performed on SPSS, showed a significant result. In fact, there is a difference regarding the ability of recognition of the two products. Specifically, most of the people have been able to recognize Parmigiano Reggiano but not Grana Padano. Moreover, something interesting that came out from the analysis is that Grana Padano was confused with Parmigiano, even if on the survey there were information about the Mono and Multi Regional nature of the product. This is a clear sign that people were not aware about the Terroir of the two Cheeses. Italians do not know where the products are produced and this could have many repercussions from the Marketing point of view, because people do not have the tools to recognize and appreciate the added value of very good products like Parmigiano, produced in a restricted area with specific criteria and techniques.Note de contenu : Bibliographie p. 22-24 Programme : PGE-Reims Spécialisation : Champagne and Wine Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=495833 Marketing / Paolo ANTONETTI / Oxford : OXFORD UNIVERSITY PRESS (2019)PermalinkPermalinkPrinciples of marketing / Philip KOTLER / Paris : Pearson (2019)PermalinkQuels sont les rôles des enseignes et des consommateurs face à un contexte de consommation accéléré ? / Marta MELÉNDEZ ÁLVAREZ / 2019PermalinkRestaurant & Bar Marketing II: Hacking Human Nature / Erik SHELLENBERGER / 2019PermalinkThe Augmented Reality in the e-commerce: A brand loyalty leverage? / Garance LHYVERNAY / 2019PermalinkThe New Luxury Experience : Creating the Ultimate Customer Experience / Wided BATAT / SPRINGER GABLER (2019)PermalinkThe Private Label Revolution / Koen A.M. JONG (DE) / IPLC (2019)PermalinkL’utilisation du digital par le luxe pour proposer des expériences singulières auprès des Millennials / Alexandre MICHEL / 2019PermalinkLes acteurs du marketing face à la collecte et l’utilisation des données / Alice FLEURY / 2018Permalink
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