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Management > GESTION DU MARKETING > MARKETING DE LA DISTRIBUTION
MARKETING DE LA DISTRIBUTIONSynonyme(s)Trade marketing ECR |
Documents disponibles dans cette catégorie (734)
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Titre : Food advertising : nature, impact and regulation Type de document : e-book Auteurs : Barrie GUNTER, Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2016 Importance : 1 online resource 303 p. ISBN/ISSN/EAN : 978-3-319-40706-7 Langues : Anglais (eng) Mots-clés : Management
MARKETING ENVIRONNEMENTAL ; MARKETING SENSORIEL ; PUBLICITEMots-clés candidats : Advertising Food. Food Health aspects. Law and legislation. Résumé : This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effects of food advertising and other forms of marketing on children. There is growing international concern about the prevalence of childhood obesity and associated health problems. Poor quality diet and nutrition has been blamed. The food and soft drinks industries have been targeted in this context for their promotions of foods and drinks that are high in salt, sugar and fat content. Many of the most widely promoted and consumed food brands fail to meet recommended nutritional standards. What is the evidence for the effects of food promotions on children`s food preferences, diets and health? This book draws on evidence from around the world, reviewing the major studies before presenting a fresh assessment of the state of play. It considers also the issue of food regulation and advertising codes of practices, the need for better and relevant consumer education and socialisation about advertising and nutrition. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208906
Titre : A framework for marketing management Type de document : Livre Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 6th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2016 Importance : 344 p. ISBN/ISSN/EAN : 978-1-292-09314-7 Prix : 64 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUE ; CREATION DE VALEUR ; COMMUNICATION ; RECHERCHE APPLIQUEE ; GESTION DE LA RELATION CLIENT ; COMPORTEMENT DU CONSOMMATEUR ; POSITIONNEMENT ; COMPETITIVITEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : Cet ouvrage couvre les pratiques actuelles de gestion du marketing en offrant une version concise et simplifiée de la quinzième édition de l'ouvrage "Marketing management" de Kotler et Keller. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134943 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3646 121.55 KOT Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN,, Auteur Mention d'édition : Seventh edition. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 873 p. Présentation : illustrations (colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-10014-2 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Export marketing Index. décimale : 658.84 Résumé : "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the `Internet of Everything`, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there`s one textbook that today`s students and tomorrow`s marketers need to read, it`s Svend Hollensen`s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen`s Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph`s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion." Elisabeth Gotze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work Note de contenu : Index. Nombre d'accès : 10 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207876
Titre : Going viral : The 9 secrets of irresistible marketing Type de document : Livre Auteurs : Brent COKER Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 256 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-08792-4 Prix : 18 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUE ; PLAN MARKETING ; THEORIE DU MARKETINGIndex. décimale : 121.67 MARKETING STRATEGIQUE Résumé : The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.
But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing.Note de contenu : Bibliogr. p. 131-132, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209019 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J5639 121.67 COK Livre Library Campus de Rouen Salle de lecture Disponible International marketing / MCGRAW HILL (2016)
Titre : International marketing Type de document : Livre Mention d'édition : Seventeenth edition. Editeur : MCGRAW HILL Année de publication : 2016 Importance : XXXVI; 662 p. ISBN/ISSN/EAN : 978-0-07-784216-1 Prix : 295 EUR Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158911 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 051162 658.84/INT Livre Library Campus de Reims Salle de lecture Disponible PermalinkMarketing expérientiel et nouveaux modes de consommation / Camille VIOVY / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2016)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkL’optimisation de l’expérience client dans la vente multicanale : Le cas Sephora / Joana BERTRAND / 2016
PermalinkPermalinkPermalinkPermalinkPsychologie du consommateur pour mieux comprendre comment on vous influence / Nicolas GUEGUEN / PARIS : DUNOD (2016)
PermalinkPermalinkLe ré-enchantement du point de vente par les technologies digitales / Simon TOM / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2016)
PermalinkLe rôle du produit dans les stratégies marketing expérientielles : le cas des marques alimentaires / Eva AOUSTIN / 2016
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