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Titre : Essentials of Tourism Type de document : e-book Auteurs : Chris COOPER Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 381 p. ISBN/ISSN/EAN : 978-1-292-14428-3 Prix : 35.29 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; GESTION DU MARKETING ; TOURISME ; TOURISME SECTEURRésumé : How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230473
Titre : Essentials of Tourism Type de document : Livre Auteurs : Chris COOPER Mention d'édition : 2nd ed. Editeur : PEARSON ED. Année de publication : 2016 Importance : 360 p. ISBN/ISSN/EAN : 978-1-292-08838-9 Prix : 48 EUR Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT DURABLE ; GESTION DU MARKETING ; TOURISMEIndex. décimale : 361.45 TOURISME Résumé : How has a family-run hotel in Jamaica become one of the leading sustainable tourism projects in the world? - and just how has the rise of social media impacted upon tourism market research? - and how effective are crowd-sourced destination strategies? For answers to these and many other contemporary tourism questions, simply turn to the second edition of Essentials of Tourism by Chris Cooper. From digital marketing to assessing the impact of events, every tourism student will find this book essential reading for not only grasping the key issues but applying them to real worl problems faced by professionals in the tourism industry. The book includes many new case studies from every continent around the world including cases from Australia, New Zealand, Sri Lanka, Austria, Cambodia, South Africa, India and Bulgaria to give you a truly global approach to how tourism theory can be applied in an international context. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=230465 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6107 361.45 COO Livre Library Campus de Rouen Salle de lecture Disponible Une étude exploratoire du parcours du passager en aéroport : le cas de Paris-Charles de Gaulle / Camille CLABAUX / 2016
Titre : Une étude exploratoire du parcours du passager en aéroport : le cas de Paris-Charles de Gaulle Type de document : Mémoire Auteurs : Camille CLABAUX Année de publication : 2016 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Entreprise
ROISSY CHARLES DE GAULLE
Management
AEROPORT ; MARKETING EXPERIENTIEL ; COMPORTEMENT DU CONSOMMATEURRésumé : Deux grands temps se succèdent en aéroport : les opérations obligatoires jusqu’en zone d’embarquement puis le moment d’attente dans la zone appelée zone internationale. L’objectif de ce mémoire est d’analyser le parcours du passager dans sa totalité pour ainsi, confronter ces deux instants et comprendre de quelle manière l’un peut influencer l’autre et comment l’autre peut compenser, voire potentiellement faire oublier le premier. Une approche qualitative a été employée auprès d’un échantillon représentatif des passagers de Paris-Charles de Gaulle. Les personnes interrogées n’étaient pas seulement françaises pour nous permettre d’accéder à un éventail de réponses le plus large possible et d’y croiser ainsi les spécificités culturelles et les comportements dans cette zone, qui est tout sauf neutre. Grâce à notre étude, nous nous rendrons compte que le marketing expérientiel en aéroport est la clé pour répondre aux exigences de l’individu du XXIème siècle. Ce dernier a soif d’expériences, d’hédonisme, d’exclusivité et de services pour se sentir choyé mais surtout pour donner un sens à sa vie et transformer l’instant subi et contraignant en un temps agréable et profitable. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=227889
Titre : Experiential marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : e-book Auteurs : Kerry SMITH, Auteur ; Dan HANOVER Editeur : John Wiley & Sons Année de publication : 2016 Importance : ix, 214 p. ISBN/ISSN/EAN : 978-1-119-14588-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUEMots-clés candidats : Target marketing. Branding (Marketing) Index. décimale : E-book Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You ll learn: * The history and fundamental principles of experiential marketing * How top brands have reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design * The 10 habits of highly experiential brands * How to measure the impact of experiential marketing * How to combine digital and social media in an experiential strategy * The experiential marketing vocabulary * How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158507
Titre : Experiential Marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : Livre Auteurs : Kerry SMITH ; Dan HANOVER Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2016 Importance : 214 p. ISBN/ISSN/EAN : 978-1-119-14587-5 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING EXPERIENTIEL ; MARQUEIndex. décimale : 121.26 MARKETING EXPERIENTIEL Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142504 Autre formatExemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 051172 658.8/SMI Livre Library Campus de Reims Salle de lecture Disponible J5549 121.26 SMI Livre Library Campus de Rouen Salle de lecture Disponible J5550 121.26 SMI Livre Library Campus de Rouen Salle de lecture Disponible J5551 121.26 SMI Livre Library Campus de Rouen Salle de lecture Exclu du prêt PermalinkPermalinkPermalinkPermalinkInternational marketing / MCGRAW HILL (2016)
PermalinkPermalinkMarketing expérientiel et nouveaux modes de consommation / Camille VIOVY / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2016)
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