Mémento Droit commercial 2023 / Editions Francis Lefebvre (2023)

Titre : Mémento Droit commercial 2023 Type de document : Livre Editeur : Editions Francis Lefebvre Année de publication : 2023 Note générale : Langues : Français (fre) Mots-clés : Management DROIT DES OBLIGATIONS ; ENTREPRENEURIAT ; VENTE Résumé : D’une richesse sans pareil, le Mémento Droit commercial explore de très nombreux sujets répondant aux préoccupations de l’entreprise et de ses conseils : droit des obligations, contrats d’affaires (accords de distribution, vente, sous-traitance, etc.), baux commerciaux, fonds de commerce, responsabilité, droit des biens, propriété intellectuelle, crédit, sûretés, effets de commerce, recouvrement des créances procédures collectives, arbitrage, etc. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=580543

What are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023

Titre : What are the problems encountered during the sales journey with french local government ? Type de document : Mémoire Auteurs : BALOUZAT, AMAURY, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management POLITIQUE ECONOMIQUE ; TECHNIQUE DE VENTE ; VENTE Programme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581879

Data Analytics for Business / Ira J. HAIMOWITZ / TAYLOR & FRANCIS GROUP (2022)  

Titre : Data Analytics for Business : Lessons for Sales, Marketing, and Strategy Type de document : e-book Auteurs : Ira J. HAIMOWITZ, Auteur Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2022 Importance : 166 p. ISBN/ISSN/EAN : 978-1-00-078618-7 Langues : Anglais (eng) Mots-clés : Management INTELLIGENCE ARTIFICIELLE ; COMMERCE INTERNATIONAL ; VENTE Note de contenu : Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and business analytics. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582086

How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022

Titre : How phygital strategies can transform the customer experience into a purchase in the luxury sector? Type de document : Mémoire Auteurs : Léa NOËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ACHAT ; ENSEIGNE ; MARKETING EXPERIENTIEL ; VENTE ; VENTE A DISTANCE ; WEBMARKETING Résumé : We are currently living in a digital era, where everything can be done thanks to an Internet connection. This also applies to purchase, people can order food, clothes and even luxury goods with fingertips, anywhere and at any time. Thus, it may represent a challenge for luxury brands as the compatibility between luxury and digital is not obvious, due to completely different features. The covid-19 pandemic reinforces the changes in the purchasing behavior and, even for luxury goods, ordering online became a norm. This paper is based on the academic research which focused on the new way of purchasing related to digital. However, a qualitative approach completes this study by giving insights on what luxury consumers think about this specific industry and about the addition of digital means in the physical store. The aim is to see what phygital strategy should be implemented in luxury stores in order to trigger the purchase. Currently, many consumers are looking for experiences to live through a brand, especially in luxury which a sector strongly linked to the dream. This paper can be useful for luxury brands in order to know if digital tools have an impact on the desire to buy a product and thus define the right phygital strategy to transform the customer experience into a purchase. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564584

How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? / Anthony LAVOINE / 2022

Titre : How to deal with the impacts of Artificial Intelligence’s using, in B2B adaptive sales prospecting activity, on salespeople? Type de document : Mémoire Auteurs : Anthony LAVOINE, Auteur Année de publication : 2022 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management VENTE ; INTELLIGENCE ARTIFICIELLE Résumé : As new digital technologies in general, Artificial Intelligence is developing rapidly and is being implemented in business processes. It makes them evolve. The objective of this study is to demonstrate the impacts of using AI tools and the evolution it brings on the salesperson’s role, during the B2B prospecting phase of adaptive sales. This is a subject that concerns all business students. The role of the salesperson, its evolution and the cohabitation with technology are job’s aspects that we will experience when we will begin our professional career. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574486

Less is more: To what extent does minimalist packaging attract consumers? / Ophélie FRANCOIS / 2022

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Retailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022

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What does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022

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Cas en management des achats: enoncés et corrigés / Gwenaëlle ORUEZABALA / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2021)

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Contemporary Selling : Building Relationships, Creating Value / Mark W. JOHNSTON / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2021)  

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Data analytics at the service of sales forces during customers visits step: an improved business efficiency for FMCG companies / Clara DIVERSI / 2021

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Electronic Data Interchange and Optimization of the Customer Service / Clémence HAQUET / 2021

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L’expérience vécue par les clients d’entreprises de services du numérique (ESN) / Alexandre SCHMIDT / 2021

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Instagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021

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Les robots et l’intelligence artificielle dans le secteur de l’hôtellerie / Laurie-Anne ELOISE / 2021

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