Mots-clés
Documents disponibles dans cette catégorie (268)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Brand Management / Michael BEVERLAND / SAGE PUBLICATIONS LTD (2018)
Titre : Brand Management : Co-creating Meaningful Brands Type de document : Livre Auteurs : Michael BEVERLAND Editeur : SAGE PUBLICATIONS LTD Année de publication : 2018 Importance : 416 p. ISBN/ISSN/EAN : 978-1-4739-5198-3 Prix : 47 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA PRODUCTION ; MARQUE ; STRATEGIEIndex. décimale : 121.92 MARQUE Résumé : Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systemsPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489284 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052750 658.827 BEV Livre Library Campus de Reims Salle de lecture Disponible J6343 121.92 BEV Livre Library Campus de Rouen Salle de lecture Disponible Cost, quality and time effective procedures to put processes back in control / Prasad DAS / 2018
Titre : Cost, quality and time effective procedures to put processes back in control Type de document : Mémoire Auteurs : Prasad DAS, Auteur Année de publication : 2018 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; CONCEPTION INDUSTRIELLE ; COUT COMPLET ; GESTION DE LA PRODUCTION ; PROCESSUSRésumé : Localizing the source of fault in a procedure when your control chart indicates an out of control process in Total Quality Management, has been a challenge ever since its conception. In this paper, I focus on a process in which there is a probability associated with every element of failure in the process once it is declared out of control. This process also considers a known probability of success and operational time to individually implement each of the actions needed to rectify the process given the source of failure. The objective is to minimize the cost of the number of repair actions needed to put the process back in control with a certain percentage of confidence level. Once the probability of failures of every element in the process as well as the cost, time and probability of success for every repair action is identified, linear programming using binary integer variables will be used to compute the number of cheapest actions needed to put the process back in control subject to a certain percentage of confidence level. The solution is comprised of a set of work instructions, optimizing tools and a score calculator for final decision making. This will help an organization find an operationally sound and most effective way in terms of cost, quality and time, to implement repair actions and put the process back in control. Note de contenu : MSC IN SUPPLY CHAIN MANAGEMENT: Bibliogr: P. 30-31 Programme : MSc Supply Chain Management Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503029
Titre : Digital Transformation Now! : Guiding the Successful Digitalization of Your Business Model Type de document : e-book Auteurs : Daniel R. A. SCHALLMO ; Christopher A WILLIAM Editeur : Springer Année de publication : 2018 Importance : 70 p. ISBN/ISSN/EAN : 978-3-319-72844-5 Prix : 47.10 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA PRODUCTION ; MODELE ECONOMIQUE ; SCIENCE DE L'INFORMATIONRésumé : Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=234065 Digital Transformation Now! / Daniel R. A. SCHALLMO / Springer (2018)
Titre : Digital Transformation Now! : Guiding the Successful Digitalization of Your Business Model Type de document : Livre Auteurs : Daniel R. A. SCHALLMO ; Christopher A WILLIAM Editeur : Springer Année de publication : 2018 Importance : 70 p. ISBN/ISSN/EAN : 978-3-319-72843-8 Prix : 47.10 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA PRODUCTION ; MODELE ECONOMIQUE ; SCIENCE DE L'INFORMATIONRésumé : Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today's economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373782 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 051926 302.231 SCH Livre Library Campus de Reims Salle de lecture Exclu du prêt Operations and Process Management / Pearson (2018)
Titre : Operations and Process Management : Principles and Practice for Strategic Impact Type de document : Livre Mention d'édition : 5th ed. Editeur : Pearson Année de publication : 2018 Importance : 576 p. ISBN/ISSN/EAN : 978-1-292-17613-0 Prix : 72 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA PRODUCTIONIndex. décimale : 141.55 GESTION DE LA PRODUCTION Résumé : Written by best-selling authors in their field, the fifth edition of Operations and Process Management inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing business operations. Approaching the subject from a managerial perspective, this innovative text provides clear and concise coverage of the nature, principles, and practice of operations and process management. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=344726 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6097 141.55 OPE Livre Library Campus de Rouen Salle de lecture Disponible Packaging Logistics / Henrick PALSSON / Kogan Page (2018)PermalinkSupply chain cases / Hilmola OLLI-PEKKA / 2018PermalinkPermalinkConstruire avec succès votre supply chain durable / Anicia JAEGLER / ELLIPSES (2017)PermalinkLe Lean : une utopie ? / Thomas MANGIN / 2017PermalinkPermalinkOperations Management / William J. STEVENSON / New York : MCGRAW-HILL (2017)PermalinkLa supply chain / Melchior DE BARY / Paris : VUIBERT (2017)PermalinkSupply chain management / Rémy LE MOIGNE / PARIS : DUNOD (2017)PermalinkOperations Management / Nigel SLACK / Pearson (2016)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26