
| Titre : |
Art of the start 2.0 the time-tested, battle-hardened guide for anyone starting anything |
| Type de document : |
Livre |
| Auteurs : |
Guy KAWASAKI, Auteur |
| Editeur : |
PORTFOLIO PENGUIN |
| Année de publication : |
2015 |
| Importance : |
336 p. |
| ISBN/ISSN/EAN : |
978-0-241-18726-5 |
| Prix : |
15 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management CREATION D'ENTREPRISE ; ENTREPRENEURIAT ; PARTENARIAT
|
| Index. décimale : |
112.72 ENTREPRENEURIAT |
| Résumé : |
Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. |
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